Denise Meyer Email & Phone Number

Boston, Ma, Us

Nashua, New Hampshire, Us

• Oversee the team that develops, executes, and measures campaigns and programs that accelerate partner engagement, recruitment, pipeline creation and revenue across a range of partners• Evolve the Partner Program to a cohesive partner marketing strategy aligned with business objectives• Drive initiatives that create compelling narratives that resonate with partners and customers• Provide leadership to customer advocacy and evangelist programs to support community engagement • Measure and report on all field activations to ensure ROI delivery and transparency to leadership• Lead a team focused on the planning and coordination of experiential field activations including, partner workshops, owned events, virtual events, and industry events. • Operationalize social strategy in alignment with overarching brand strategy for focused impact. • Drive overarching engagement strategy and lead a team of Social and Community Managers to deliver against goals across owned and earned social.

Nashua, New Hampshire, Us

• Develop and execute a demand generation strategy that supports company sales initiatives• Lead and mentor a high-performing team of demand generation professionals, providing guidance on campaign development, execution and performance analysis. • Implement a robust account based marketing approach to target accounts, leveraging technology to enhance customer segmentation and journey optimization• Translate wins and optimize for performance through the funnel; identify trends, and provide actionable insights to optimize campaign investments across channels and improve ROI.• Oversee the delivery of performance events in support of customer acquisition• As a player/coach, develop and execute multi-channel lead generation campaigns, such as digital marketing (paid search and SEO), events, and webinars. • Construct a highly predictable and scalable lead generation and demand generation engine• Build media plans to fill the funnel, allocate resources effectively to move brand KPIs and get attention in the market

Nashua, New Hampshire, Us

Concord, Nh, Us

As part of the leadership team, defined strategy for wholesale, consumer (retail) and ecommerce sales channels. Leveraged a 360 degree marketing approach (digital, social, email, direct, trade shows, etc.) to increase brand awareness, drive customer acquisition and enhance revenue. • Managed inbound and outbound marketing programs, including campaign management• Owned customer acquisition strategy• Provided leadership and creative direction to internal and external agencies • Oversaw Web Marketing team, inclusive of driving ecommerce sales• Managed production of all print and digital collateral; served as lead copywriter • Established annual marketing calendar and promotional strategies to drive category sales• Developed multi-channel advertising campaigns (Digital and Direct Mail) • Managed strategic communications and PR, established and/or enhanced relationships with media

Austin, Texas, Us

Direct global marketing, communications and public relations strategy. Own demand generation including campaign creation, email marketing, events, and all aspects of digital programs. Develop account-based marketing plans. Manage corporate website. Create, refine and manage key messaging and brand guidelines. • Led multifaceted brand revitalization effort inclusive of messaging, collateral, and new web site; completed in just one quarter• Created content marketing strategy; built pipeline and increased lead generation 30%• Directed a new focus on digital marketing; improved SEO 100% and web site traffic 200%• Optimized marketing automation and lead qualification/nurture processes (Salesforce & Pardot)• Managed all PPC and SEM programs with Google Adwords, improved conversions 120%• Reinvigorated social media presence, increased referral traffic and conversions by 150%• Created and managed multichannel campaigns for legal, healthcare and financial services markets; improved leads 30%• Managed webinars, regional and national trade shows and highly successful 12-city North American road show; enhanced brand visibility and increased leads 35%• Oversaw public relations campaigns, including article placements, by-lines and case studies; increased coverage in influential industry publications

Indianapolis, Indiana, Us

Single-handedly built the global social media program from the ground up for leading cloud services (SaaS) company. Created strategy, developed all policies and guidelines, shared best practices, authored training, built campaigns and managed engagement. Established social selling practice with worldwide sales team. Focused on the development of multichannel campaigns to assist in lead generation, demonstrate thought leadership, foster customer loyalty and improve community engagement.• Solely developed global social media program from the ground up, increased leads 50%• Managed Social Media Associate; grew social media presence 100% in first two years of program, 50% year-over-year growth in subsequent years, hit all established KPIs• Developed influencer program; increased share of voice and referrals 30% • Pioneered the methodology of tying social to the buying cycle; improved win rate• Created content marketing program; produced 2,500 pieces of content, grew leads by 20%• Formed digital marketing committee; aligned team to streamline lead generation• Designed customer advocacy program in collaboration with client success and sales teams• Directed online video strategy and led production of customer success story videos, improved referral traffic from Vimeo and YouTube by 30%• Collaborated with global PR firms and field marketing team; ensured consistent brand experience• Led marketing analytics committee, refined campaigns and optimized programs for maximum ROI• Acted as editor and administrator for blog, increased engagement 160%, subscribers 50%

Indianapolis, Indiana, Us

Developed and maintained customer, partner and internal sales tools including presentations, collateral, and other sales enablement assets. Instrumental in messaging development, positioning, and branding. Supported installed-base marketing initiatives. Authored web content. Owned video marketing strategy. • Created and delivered presentations to evangelize solutions via webinars and tradeshows• Built online video strategy, story boarded and managed more than 15 customer success videos• Owned prospect-facing webinars, increased registration rates by 40% by revamping program• Authored and designed promotions to support three product launches; 100% delivered on time• Created successful selling into the install base program; increased cross selling activity 40%• Collaborated with product marketing; played an integral role in branding, advertising and creative development• Nominated to Marketing Leadership team by fellow employees; conceptualized Indianapolis Airport communication and collaboration installation• Revamped customer and consultant email newsletters, increased open rates 30%, CTR by 25%

San Jose, California, Us

Strategized, planned and coordinated activities to support product launches. Identified opportunities and influenced direction, content of promotions to form integrated marketing plans. Managed web content, developed and produced sales and marketing collateral.• Oversaw successful launch of new AppCritical RNA service for VoIP in North America• Authored North American sales guide, managed external creative staff to deliver the guide on time and within budget• Acted as lead project manager supporting global launch activity and rebranding efforts for solution selling

San Jose, California, Us

Directed worldwide employee training program. Managed certification and licensing programs, curriculum development and marketing activities.• Established training paths and core curriculum for more than 200 service division employees; ensured skills were up to date, certification goals were met• Guided course development with team of geographically-dispersed trainers in the US, LATAM, UK and Canada; developed programs suitable to onsite and remote (videoconferencing) delivery• Developed concept and go-to-market strategy for course licensing venture; established Authorized Polycom Training Center brand and negotiated first contract with Army National Guard• Collaborated with marketing to develop sales collateral and multi-media presentations • Created and managed highly successful multichannel marketing campaign for global launch of Certified Videoconferencing Engineer exam; broke into lucrative IT certification market, increased leads 30%• Created and managed production of first-ever electronic newsletter for Service Division, "Service Sidekick", drove awareness campaign to partners and increased leads by 10% • Created digital marketing strategy: secured ads, sponsorships, and redesigned web site, increased leads by 15%• Served as planning committee member for annual Polycom User Group conference for more than five years; captured hundreds of leads per event with 25% conversion rate

San Jose, California, Us

Managed day-to-day operations of multi-million dollar training business in North America, Canada and Latin America. Manage P&L, sales & marketing activities, forecasting and revenue. Supervised geographically-dispersed staff consisting of curriculum designers, instructors, and administrators.• Managed multimillion dollar P&L; met target margins of 36%, contributed to division growth of 15%• Provided leadership on a day-to-day basis in North America, Canada, and Latin America• Developed strategic plan based on client profiles, competitive strategies, technical capabilities, and financials • Supervised, staffed, coached team to achieve $2 million annual revenue goal • Led team to achieve and maintain 95% customer satisfaction rating, resulting in impressive 70% repeat customer ratio • Established strategic relationship with InfoComm, earned programs industry recognition and accreditation • Expanded enrollments 35% by investigating and developing creative initiatives and investing in new offerings • Conceptualized and managed grand opening of new training center, attracted 230 attendees and $500K in leads

San Jose, California, Us

(PictureTel, Inc. to 2001) Managed and coordinated an average of 120 on site (nationwide) and via video conference training events per year. Implemented an online event marketing and registration system that increased productivity and qualified leads. Re-designed collateral to enhance brand image and improve communications. Devised and executed integrated marketing tactics to increase program awareness and customer loyalty. Managed advertising and promotion budget.• Implemented ViewCentral LMS, increased productivity 200%, leads 30%• Re-designed collateral, course catalog, program guides and datasheets to enhance brand image • Managed corporate web site, authored content, took active role in re-design, increased leads 30%• Devised and executed marketing tactics that included search marketing, customer loyalty programs, e-blasts, advertising and merchandising, led to 15% increase in revenue• Managed budget and relationship with design firm and advertising agency; negotiated 15% discount

Bsba, Business Administration, Marketing Concentration

General Studies, Management And Marketing