Denise Koontz Email & Phone Number

Pittsburgh, Pennsylvania, United States

Pittsburgh, Pennsylvania

Provides ongoing weekly Customer Health scorecard identifying trends by Week, month, quarter and year to date along with insights impacting trends. Paid membership reporting of Brand repeat analysis around Pro Members who were sampled items in Pro Boxes demonstrating items that may or may not resonate with PRO Customers. Participated in the Loyalty Customer Data Mart Project identifying opportunity areas in reporting. Measured CRM Pro Days Events to include ROI, Incremental Sales, paid membership retention and redemptions. Maintained monthly Customer Segmentation initially with SAS and most recent with SQL running in Python environment. Ad-Hoc analysis including Customer retention around store closures, Pro Members shopping multiple Pro Days and New Customer Profile analysis.

Greater Pittsburgh Area

Reporting and Analytics communication support for Marketing, Healthcare Solutions (Institutional Sales) and Retail Team. Managed and implemented new syndicated data solution with less than 2% sales differential and 33% time savings. Cost savings and implementation recognized at annual company meeting. Led cross functional team in development and presentation of Allergy Category trends for Rx to OTC switch. Insights aligned Marketing and Market Research teams and used as basis for future market research. Trained and developed marketing interns with introduction to Cognos reporting tool for shipments and point of sale (consumption).

Greater Pittsburgh Area

Standardized Internal Reporting and Analysis of Key Performance Indicators for Marketing, Business Venture (New Business Acquisitions) and Human Resources designed to align reporting metrics while reducing organizational costs and resources. Presented results to VP of Human Resources and team directors prior to publication of results to organization.

Grew Retail Category sales by developing insights through leveraging the customized GI and Smoking Control 360 Category Management Platform. Developed GI and Smoking Control clustering solutions through linking brand strategies and market research with shopper behavior. Recognized with a Silver Award at the annual sales meeting for Clustering Solutions, Interim Category Captain role and growing brand equity.

Greater Pittsburgh Area

Developed and communicated to internal and external associates the reporting for new automated retail distribution conditions outside of traditional syndicated measures. Empowered associates with deeper item and brand level understanding of shelving conditions to include distribution voids, out of stocks, on shelf and instances where items were not authorized. Develops powerful insights around Health & Beauty items with slower velocity and longer purchase cycles. Indirectly managed third party onsite team to ensure reporting consistencies and alignment as well as coaching and development opporutnties.

Greater Pittsburgh Area

Managed and allocated $56 million in trade funding, new item tracking and sales presentations, product cutting input, communication of Cat/Dog food strategies and promotional activity. As the voice of the Field Sales, worked as the liaison between marketing, brokers, sales and finance to secure achievement of annual sales objectives.