Consulted on education-related projects primarily advising on science, nature or core education programs. Areas covered included standards, content, enrollment, marketing and sales. Also, developed or refined processes. Consulted on several startup consumer product platforms and apps. Areas focuses on included sales, user experience, marketing, communications and processes.

Managing a strong, effective team of sales professionals focused on bringing the best Core programs in science, math and ELA to California school districts (tk-12), while consistently exceeding sales goals.

Development Committee

Primary responsibilities include:-- Increasing visibility of MSI within the education community-- Developing partnerships with schools and other environmental education providers-- Full-filling quarterly program numbers-- Identifying and nurturing "influencers" and "champions" for MSI-- Developing marketing strategy to promote programs to schools-- Creating all social media for promoting programs to schools and teachers.-- Writing education blogs and Creature Feature blog-- Educating teachers and school administration about MSI and program benefits for students-- Educating teachers and school administration about how MSI incorporates Next Generation Science Standards (NGSS) in its programs-- Organizing and presenting at teacher trainings

Oversaw conservation breeding and protection of exotic avian species already in the U.S. that are not being protected in their native countries in hopes of staving off extinction. 350 birds (34 species), 6 targeted species bred for eventual re-wilding, budget $387,000. Responsibility highlights:• Develops and execute strategic and marketing plan• Cultivates and nurtures relationships with key individuals, family foundations and corporate donors• Collaborates with, engages and educates board members• Works to increase funding streams through monetization of services and locating grants• Oversees daily operations of facilities, office, staff and volunteers• Provides leadership and vision for staff; hires and trains all staff and volunteers• Manages avian acquisitions and partnering arrangements with zoos and for-profit breeders• Manages all research partnerships with various zoos and universities• Serves as media spokesperson; oversees all publicity, events and collections• Develops all policies and procedures from staff performance to facility operations• Develops budgets and monitors purchases and expenditures• Manages all HR aspects including submitting and approving payroll• Plans and executes all marketing communications, marketing and development activities

Executes all facets of developing, sustaining, and marketing high-quality, after-school/summer junior high and high school math and college-readiness programs, serving over 1,000 low-income, under-represented students yearly. These programs generate over $210,000 in revenue. Member of executive leadership team, participates in strategic planning. Responsibility highlights:• Supervising full-time staff of three, plus over 100 teachers, teaching assistants and volunteers• Cultivating partnerships with schools and other organizations• Assessing student needs; evaluating/sourcing curriculums• Managing combined budgets of $520,000• Writing program report for circulation to districts and donors• Monitoring on-going program effectiveness and success• Assessing data to prove program viability• Conducting professional development training for teachers• Compiling grant reports, editing proposals and nurturing donor relations• Presenting to board members and C-level “donor” management; led classroom tours• Mentor part-time, contract marketing manager; collaborate on all ALearn marketing• Creative contributor to yearly fundraiser dinner, which raises $300,000• Speaking at information nights and graduations• Created marketing strategy for all programs – including both traditional and social media needs; assessing effectiveness and managing vendors• Increased revenue stream by creating and implementing all-girls “pilot” math program; expanding to other districts• Increased teacher return rate from 59% to 80% in one year• Increased student enrollment for summer school by four-fold• Increased student engagement by including hands-on activities• Increased parent engagement -- over 250 attendees at graduation• Secured $10,000 Lantern League grant• Generated ~$10,000 in computer, security cameras and cash donations by promoting office break-in to media; San Jose Mercury News story, KRON 4 news and Radio Alice• Creative support for Super Bowl 50 Fund video

Asst. Account Rep. for Ind. Sales Rep/Educational Consultant for educational publisher (including Benchmark, Heinemann, and Capstone.)• Demonstrated educational materials to potential buyers (teachers & education administrators) at meetings, shows and conferences.• Effectively communicates the major features, advantages and benefits of products offered.• Knowledgeable and converses comfortably about curriculums, including Common Core.• Understands and responses to customers' needs and requests.• Develops professional trust and credibility with customers.• Compiles contact information of potential customers.• Compiles and strategically places "sample packets" with customers.• Performs inquiry fulfillment and data entry.Sales/Marketing/Marcom Consultant for PenceSense, an accounting firm.• Creative conception of website, including design and flow.• Wrote text for collateral materials.• Collaborated on accounting packages and pricing.• Promotes PenceSense services to potential customers.

• Secured $300,000 donation by successfully promoting first-ever fundraising event.• Successful marketing strategy resulted in a sold-out fundraiser consisting of 120-seats at $150.00 each, resulting in a second lower, price-point event scheduled.• Increased public visibility in four months from near non-existent to a measurable presence with coverage from several local and national media outlets, including front-page cover of Palo Alto Weekly.• Redesigned website for clearer message presence and stronger solicitation pull-through.• Expanded all social media presence.• Created fun, follower-engaged campaigns, including games, contests, and rewards for Facebook presence.• Associate produced the informational video, "Saving the Victoria Crown Pigeon: Pandemonium Aviaries," used in fundraising presentations and crowd funding campaigns.• Distributed e-newsletter and e-appeals via Constant Contact.• Assumed director's responsibilities in her absence.• Created/promoted "You Can Save a Species," campaign.• Developed media kit, collateral.

Founder/owner of Dr. Possum -- a mail-order catalog providing natural healthcare products to moms and babies.• Identified niche-market not being served.• Researched strategies/methods to obtain sales.• Reached self-sustaining sales levels within first year of operation.• Increased yearly catalog circulation to 20,000 by second year.• Created corporate image.• Leveraged advertising dollars and direct mail campaigns for greatest sales results.• Aggressively educated customers about the product offering through newsletters and flyers.• Used extensive, one-to-one customer attention via the phone, to identify needs and suggest solutions.• Consistently maintained a repeat customer base of 80%.• Research, sourced and negotiated best prices possible for products.• Created, wrote, designed entire product catalog and collateral.• Oversaw all office workings, including budgeting, staff hiring and supervising.