Denise oversees the development and execution of client accounts and projects from beginning to end while closely monitoring budgets and timelines. She provides strategic direction by creating and implementing marketing, communications, and research plans that inspire meaningful change. She currently manages the FEMA New Mexico Targeted Media Marketing Outreach and Media Purchase Campaign, which is a comprehensive targeted paid and earned media outreach contract focusing on distribution of compensation to those impacted by the Hermit's Peak/Calf Canyon Fire of 2022. She also managed the FEMA Florida Targeted Media Marketing Outreach and Media Purchase Campaign, which was a comprehensive targeted paid and earned media outreach contract focusing on disaster relief efforts for the survivors of Hurricane Ian. She manages a five-year IDIQ contract with the Federal Trade Commission (FTC). Denise has experience working on projects that reach diverse audiences, including several FTC ethnic media roundtables and virtual telebriefings, as well as a comprehensive Spanish-language advertising campaign for Centers for Medicare and Medicaid Services (CMS) for their annual open enrollment period.

•Lead several large accounts for federal government clients, including the Federal Emergency Management Agency (FEMA), the Federal Trade Commission (FTC), the Centers for Medicare & Medicaid Services (CMS), and the Centers for Disease Control and Prevention (CDC)•Other clients of note including the U.S. Fire Administration (USFA), the Agency for Toxic Substances and Disease Registry, and U.S. Citizenship and Immigration Services•Responsible for overall account strategy, business development, building and maintaining client relationships and overall account management•Manage workflow of project schedules and budgets with creative, engagement and paid media teams•Serve as the primary account manager for client research projects, leading initiatives for the FTC, CDC and USFA•Collaborate with the business development team to develop new business and expand current business by strategically planning for new opportunities, including creating and executing strategic accounts plans as well as preparing proposal estimates and SOWs to support client needs•Lead and mentor junior account services team members

•Led development of current and prospective member communications, articles, scripts, speeches, presentations, brochures, news releases, newsletters, emails, special reports and other materials•Managed the cadence of member communications, staging to ensure optimal impact•Created and managed communications infrastructure for communications regarding ASCRS meetings, events, products and services•Managed multiple, concurrent project timelines and monitors task assignments, engaging team members as necessary to ensure project success•Leveraged content management systems to create segmented communications as informed by member development and member retention leads•Created PowerPoint and audiovisual presentations•Collaborated with Membership, Marketing and Communications Director to develop and direct ASCRS media relations efforts, including creating a proactive media strategy, overseeing the development of media lists, disseminating media releases, directing media events•Identified story ideas and news opportunities by monitoring industry developments, proactively following the calendar of events and meetings, and maintaining contact with staff and members.•Oversaw layout, production and dissemination of print and electronic communications, including newsletters, video interviews, website content, mobile app content, annual reports, brochures, meetings material and news releases•Collaborated with extended ASCRS staff to obtain timely information about issues and accomplishments, programs, products, and other offerings that can be promoted to current and prospective members and via external communicationsMajor Accomplishments•Developed and executed a comprehensive and effective marketing campaign for the organization’s annual meeting – ASCRS•ASOA Annual Meeting (average attendance: 6,500). The 7-month campaign included a variety of touchpoints to more than 50-segmented audiences.

•Contributed to the writing and editing of articles, scripts, speeches, presentations, brochures, news releases, newsletters, emails, special reports and other materials•Created PowerPoint and audiovisual presentations. •Provided media relations support, to include helping manage the media and press room at meetings and conferences, maintains media list and disseminates media releases via a wire service•Identified story ideas and news opportunities by monitoring industry developments, proactively following the calendar of events and meetings, and maintaining contact with staff and members•Oversaw layout and production and dissemination of print and electronic communications, including newsletters, video interviews, website content, mobile app content, annual reports, brochures, meetings material and news releases•Developed and oversaw the social media strategy and online presence across enterprise - gathering, editing and posting relevant content and overseeing design and aesthetic appeal•Contributed to and maintained effective communications flow between staff in order to obtain timely information about issues and accomplishments, programs, products, and other offerings•Learned and used INFORMZ content management systems for eblast distributionsMajor Accomplishment•Spearheaded the development of a website development and content update process for the organization’s annual meeting website (annualmeeting.ascrs.org). Using the new process, the website was successfully updated in a one-month timeframe with only minor updates after the website was live.

Strategic communications consultant specializing in writing, editing, communications and marketing.

•Provided project management services for marketing communications campaigns, including branding, web design, print design and public relations•Managed the coordination of project schedules with in-house creative team, vendors and clients•Provided public relations services for a major Federal government marketing campaign•Managed video coordination and production for a major commercial client•Tracked projects with daily project reviews and weekly production updates•Developed new business and expanded business among existing clients•Participated in proposal response development for private and public sector RFPs•Mentored and managed junior staff•Specific client engagements include: U.S. Federal Emergency Management Agency, U.S. Office of Personnel Management, ExxonMobil, Fairfax County Government, American Association for the Study of Liver Diseases, Data Networks Corporation, Data Systems Analysts, American University, Stratford University and Bethel CollegeMajor Accomplishments•Grew the Fairfax County Government account by 400 percent in a period of six months.

•Developed and implemented marketing strategies and plans for various association programs•Drafted, edited and managed the design and production of marketing materials for association education programs, including postcards, advertisements, HTML emails, etc.•Managed the content and production of conference materials, including brochures, postcards, pocket agendas, HTML emails, etc.•Managed the design and production of marketing materials for business development initiatives, including annual media kit, postcards, HTML emails, etc.•Drafted scripts for conference sessions•Drafted and managed the content for the weekly association newsletter, The Source•Served as liaison with outside vendors for the production of promotional materials•Drafted quarterly column for Development magazine•Drafted, edited and distributed press releasesMajor Accomplishments•Successfully rebranded and developed a comprehensive marketing plan for the association’s Chapter Education Partnership (CEP). The program is now called NAIOP’s Continuing Education Programs, and chapter awareness and implementation of the program increased by 25 percent.

I provided communications consulting support for government contracts. Projects include:U.S. Department of Agriculture - Office of the Chief Information Officer (1/11 - 4/12)•Served as the primary point of contact for AgLearn communications•Created HTML communication messages for weekly distribution to the USDA workforce•Managed the creation and completion of AgLearn communications, including promotion emails, blog postings, etc.•Drafted a strategic communications plan that used multiple methods of outreach such as emails, blog threads, and online community postings to engage employees, agency leads and othersU.S. Immigration & Customs Enforcement - Office of the Chief Information Officer (6/11-8/11)•Drafted a strategic communications plan for TECS Modernization ProgramU.S. Federal Acquisition Institute (3/11-3/12)•Developed content for an information toolkit (materials included FAQs and PowerPoint presentation)•Served as primary editor of the new system user guideU.S. Department of Agriculture - Animal and Plant Health Inspection Service (3/11-3/11)•Provided editing services for program deliverableU.S. Citizenship and Immigration Services Department - Office of Transformation Coordination (12/09 - 1/11)•Collaborated and assisted in drafting the Release A Communications Plan•Developed various communications materials, including overviews, FAQs, one-pagers, agency-wide broadcast messages, etc.•Contributed to the development of strategy and content for the program’s public webpage•Updated program communications plan on a quarterly basis•Reviewed various materials as needed for grammar, punctuation, and general messagingMajor Accomplishments•Successfully implemented a multi-faceted communications plan for the USDA AgLearn program. I managed the day-to-day drafting, editing, review, revisions, and implementation of AgLearn communications. Examples of program communications include HTML emails, USDA Connect postings, AgLearn blog postings, etc.

•Managed the weekly association newsletter (NPGA Reports) including content editing, layout and distribution•Managed the association’s website including content updates, newsletter postings, links, etc.•Coordinated the creation, design, and production of two annual reports•Spearheaded the logo redesign process for the association•Developed several membership communication materials, including brochures, flyers, etc.•Designed and developed print materials for annual association conferences•Drafted press releases for various association announcements and events•Pitched monthly association stories to industry publicationsMajor Accomplishments•Successfully managed the association’s logo redesign initiative. Drafted the Request for Proposals (RFP) document. Managed the selection and contract award process. Communicated regularly with the selected design firm throughout the redesign process. Provided recommendations to association leadership regarding logo design aesthetics. Guided the association through final logo selection and approval. Successfully implemented the new logo with the association’s collateral materials, newsletter, etc. •Effectively created the association annual report in a period of a month and a half. This included content development and editing, picture selection, layout coordination, and production.

•Drafted a variety of communications materials including talking points, key messages, fact sheets, FAQs, lexicons, etc.•Managed the monthly program newsletter including content development, editing, layout and distribution•Transitioned the program newsletter from a print document to an electronic version•Led the creation of the two-year stewardship report. This included drafting content, coordinating editorial reviews, guidance of layout and design, production, and distribution•Developed collateral materials for a mental health event in New Orleans including event signs, programs, etc.•Created digital presentations for program executives and directors•Assisted in logistical planning of program and staff conferencesMajor Accomplishments•Managed the creation of the Hurricane Recovery Program two-year stewardship report over the course of four months. All content was drafted specifically for the report. Stories included personal stories from Red Cross case workers, volunteers, and hurricane survivors.•Brought a level of communications cohesion among several business units and internal stakeholders by providing a unified look and consistent messaging for all donors.

•Crafted communications materials including newsletters, reports, brochures, flyers, etc.•Drafted media relations materials including news releases, media alerts, facts sheets, etc.•Organized several client press conferences and special events•Developed several client adverting campaigns consisting of print, radio and outdoor billboard media•Developed the scripts, storyboards, and participated in the production of several client videos•Drafted a summary and analysis of poll results for a government public education program•Managed incoming Request for Proposals (RFPs) and other proposal requests•Coordinated proposal team and developed initial proposal outline based on request•Facilitated brainstorming sessions and delegated tasks for proposal team•Served as primary editor for proposal content•Ensured all proposal requirements were met including number of copies, charts, client case studies, etc.•Managed final proposal assembly and delivery processMajor Accomplishments•Led the creation, development, and implementation of a unique marketing campaign for The Bank of Belen. Advertisements focused on the recent selling of another local bank (Ranchers Bank) and used the tagline, “They sold the ranch, so I’m moving to The Bank of Belen.” Advertisements were placed in print publications and on outdoor billboards.•Successfully drafted and helped to pitch a re-branding and marketing proposal for Central New Mexico Community College (CNM). The proposal was a comprehensive marketing campaign that included media relations, community relations and advertising. The company was selected for an in-person pitch based on the initial proposal. After the in-person interview, CNM awarded the contract to the company.