Denise Moroney Email & Phone Number

County Dublin, Ireland

Denise is Managing Director of Brand Dynamics, a leading-edge business and marketing strategy consultancy. Denise is a versatile business and marketing strategist with a proven track record in driving success for blue-chip clients across diverse industries. Having held Head of Marketing positions with Coca-Cola, Bristol Myers and The Irish Times and, with her expertise in market research, digital/social media marketing and breakthrough initiatives, Denise delivers tailored strategies that elevate brands and capture markets for a wide variety of blue-chip clients across industry sectors, ranging from public sector, tourism, aviation, financial, telecommunications, pharmaceutical, media and fast-moving consumer goods.Denise develops and facilitates ‘Breakthrough’ workshops to generate truly fresh insights which lead to creative, inspirational, exciting and new possibilities for client companies. For Dublin Airport Authority and Aer Rianta International, Denise conducted extensive research and developed duty-free strategy for Bahrain, Montreal, Moscow and Kiev airports.Denise recently completed a significant Social enterprise and Heritage project for Dublin City Council to develop a Five-Year Strategy for Richmond Barracks.Re-branding for Grafton Recruitment leading to relaunch in ROI and NIFor Bank of Ireland, Denise was commissioned to design and facilitate a ‘brand values’ programme. Denise provides mentoring to entrepreneurs, micro-businesses by assisting in the development of business & marketing strategies to either transform businesses or bring new products/brands to market• In 2021 Denise was appointed to many Local Enterprise Mentoring Panels to mentor Entrepreneurs and SME’s in the areas of Business & Marketing Strategy•In 2021, Denise was appointed to Enterprise Ireland’s panel of advisors for the “Food Works Programme” working with Ireland’s most aspiring new Food and Drink companies•In 2022, Denise was appointed as an advisor to Growthhub@WIT.

Dublin

As Head of Marketing at The Irish Times, Denise led the development of the new brand strategy & new advertising campaign, “You are what you read” creating a suite of brand communications for each channel and platform, TV, press and social media. (http://www.irishtimes.com/you-are-what-you-read) Denise developed the digital marketing strategy to drive traffic to Irishtimes.com, deepen the engagement of online readers and ultimately, to prepare the Irish market and key audiences for the launch of the ‘digital subscription’ and the roll-out of a paid subscription service. Denise created 'customer personae' for The Irish Times that provided an important basis for audience targeting and optimal use of marketing resources.

At Coca-Cola, I headed up the marketing department and led a very strong team in achieving ground-breaking commercial results. I provided strategic marketing direction for the company. I identified new opportunities, market needs, new product launches and line extensions. I launched 'Sprite' on the Irish market. I also successfully launched 'RiverRock' mineral water on the Irish market, handling the project from initial concept to final launch. I re-launched 'Fruice' orange juice on the Irish market. I controlled a multi-million marketing budget and achieved budgeted sales and profit targets. I initiated a merchandising and promotional evaluation system and I introduced GlobalScore, a national merchandising audit of the beverages distributed by CCDI. I implemented the 'Coke Culture' programme successfully driving up the 'Mega Coke' brand share and volume sales.

Dublin

At Bristol Myers I worked on the whole range of consumer and Clairol salon products, bringing 'mum' deodorant to the number one position in the deodorant market and successfully launching the 'Mr. Muscle' range of household cleaners onto the Irish market. I also headed up the 'sales force' for the salon division.

Ba Psychology

Masters Degree Business Studies

Post Graduate Diploma Digital Marketing

Msc Counselling & Psychotherapy