Denise Meyer Email & Phone Number

Amsterdam, The Netherlands / Düsseldorf, Deutschland

• Responsible for brand communication (incl. creation / development) across channels driving awareness and consideration of BiFi as an iconic brand in Germany
• Leading innovation projects through funnel from ideation to implementation leveraging cross-functional teamwork
• Delivering additional commercial support to drive sales

München, Bayern, Deutschland

• Managing the diapers and wipes assortment being responsible e.g. for portfolio strategy, marketing planning & innovation / new product development
• One direct report (Product Manager)

Frankfurt, Hessen, Deutschland

• Working closely with the global design team and local multifunctional team to ensure a holistic brand image and communication across touchpoints
• Development of brand strategy and innovation pipeline 3 year +

Frankfurt Am Main Und Umgebung, Deutschland

• Taking over business ownership for one of the biggest P&G brands in DACH working in a multi-functional team and pro-actively implementing activities to sustainably drive sales, market share and penetration
• Conducting result-oriented business and competitive analyses taking key market dynamics into account to give recommendations to top-management and enable fast decisions
• Planning of a powerful marketing- and media-mix with focus on communication, product and price incl. budget planning to drive sustainable share growth

Frankfurt Am Main Und Umgebung, Deutschland

• Ensuring a holistic brand image and brand communication for baby wipes in DACH
• Leading a premium product launch into a new segment. Pro-actively developed key consumer insights and a consumer behaviour model together with digital, PR and media agencies to ensure a successful launch
• Driving local relevance for UNICEF campaign, the number one commercial initiative for Pampers. Development of holistic activities across all touchpoints (TV, digital, social media, POS) ensuring a mix of awareness and.
• Implementing and executing a professional endorsement strategy driving credible direct and indirect recommendations
• Developing strong trial plans to reach mum’s at point of market entry and point of habit change driving long-term brand loyalty

Frankfurt, Hessen, Deutschland

• Successfully developed a professional endorsement strategy for Pampers
• Gained actionable insights by analysing different data sources of the Austrian business in FY 14/15

Hagen, Nordrhein-Westfalen, Deutschland

• Independent coordination of advertising media at POS: Coordination in agreement with purchasing department, publisher and graphic agency.
• Self-reliant development of presentation which serves as basis for negotiations with publishers in 2015: Including implementation of Cross-Channel-Strategy and coordination of interfaces between departments and the.
• Assisting market research with improvement of seasonal brochures’ and company’s corporate magazine’s distribution.

Münster, Nordrhein-Westfalen, Deutschland

• Self-contained recruitment of employees for an automotive company including placement process and further marketing activities.

Lippstadt, Nordrhein-Westfalen, Deutschland

• Supporting Head Purchasers by writing letters of enquiries, negotiating and selecting suppliers.
• Creating an overview and keeping track of the actual and estimated stock during a headlight’s critical production phase including continuous reports to the Purchasing Management.

Münster, Nordrhein-Westfalen, Deutschland

• Organised and realised sport contests and tournaments for students.
• Coordination of group and individual registrations for the Leonardo Campus Run (2,500 athletes).

Köln, Nordrhein-Westfalen, Deutschland

• Conceptual development and execution of events in the fields of Corporate-Events, (Sport-) Hospitality and Incentive-Management
• Independent organisation of seven incentive trips incl. communication with international agencies, clients and participants before the event and at site

Köln, Nordrhein-Westfalen, Deutschland

• Gained experience in the organisation, communication and execution of events
• Carried out event research and event documentation independently.
• Organisation and execution of a team event (three days) including multiple conferences, team building activities and framework programme.

B.A. European Business Programme, Wirtschaftswissenschaften

Activities and Societies: Logistics & Event Team MUIMUN 2014 (International) Marketing, Human Resource Management

B.A. (Hons) Marketing, Marketing

Activities and Societies: Comité Surf & Sail Society, Floorball Society Consumer Analysis, International Marketing, Marketing Research.