Marketing And Business Development Manager
Century City
As a one-man marketing and business development department for a general civil law firm of nearly 100 attorneys, I oversaw Glaser Weil's marketing, branding, public and media relations and business development efforts.• Established a media and public relations outreach plan to share Firm news and attorney-generated content, successfully securing positive coverage and placement in reputable publications, promoting the Firm’s work, accomplishments and people• Prepare and disseminate Firm-generated content via a variety of distribution vehicles, including press releases, web postings, social media, marketing collateral and other mechanisms • Developed and implemented communications strategies, including a social media strategy for blogging, LinkedIn, Facebook and Twitter • Identify subject-matter experts to be available to news reporters, and coordinate interviews• Coordinate, write, edit and post all content for the Firm website, including attorney biographies, news and publications, utilizing SEO and value proposition criteria• Created all new marketing collaterals, from developing content to managing contractor design and print vendors• Responsible for the development and preparation of marketing materials for pitch meetings and network events• Prepare RFP responses• Write and develop monthly internal newsletter• Prepare directory, award and survey submissions, successfully placing attorneys and Firm on prestigious ranking lists• Help attorneys raise their profiles by identifying events, professional groups and businesses to connect with and providing media training• Raised the online profile for many Firm attorneys by creating online presences via social media and blogging• Plan and coordinate networking, CLE and other Firm events• Maintain a database of Firm cases, tracking high-profile matters with an eye toward media or publicity opportunities• Monitor and track all Firm media coverage