Serving:• Law Firms• Public Agencies• Professional Services• NonprofitsPublic Relations: Pitching, Media Relations, Crisis Communications, Article Placement, Corporate Communications, Media Campaigns, Community Relations, Talking Points, Coaching, Reputation Management, Public AffairsMarketing: Website Content, Printed and Digital Collateral, Social Media, BrandingContent Creation: Editing, Article Writing, SEO Optimization, Copywriting, Blogging, ProofreadingTraining: Content Creation, Social Media

Helps tell the stories that lead to successful marketing, public relations, business development and branding strategies.

As the marketing communications manager at Best Best & Krieger LLP, I boosted the visibility and reputation of the law firm and its attorneys through content marketing, public relations and advertising. I established the law firm, its practices and professionals as knowledgeable thought leaders in a highly competitive industry. My nose for what’s news and storytelling skills helped the attorneys bring their content to life. I wrote winning nominations and ensured Legal Alerts, blogs, articles, professional biographies and other website content was clear, concise, consistent and readable.Public Relations:• Press Releases• Pitches• Talking Points• Media Outreach and Response• Crisis CommunicationsContent• Help Developed Article Topics• Pitch Articles• Edit and Proofreading• Created and Implemented Firm Style Guide• Printed Collateral including Flyers, Brochures, GuidesNominations• Monitored for Opportunities in Industry Publications• Matched Opportunities with Individuals, Practices or the Firm• Wrote SubmissionsDigital• Oversaw Website Content, including Professional Bios, Practice Descriptions and Other Pages• Direct Email Marketing• Managed Internal Communications via Firm Intranet• Oversaw Firm Social Media Personas and Posts• Provided Training on Professional Social Media UseAdvertising• Oversaw Ad Strategy and Budget• Created Messaging and Visual Direction• Directed Design

As a one-man marketing and business development department for a general civil law firm of nearly 100 attorneys, I oversaw Glaser Weil's marketing, branding, public and media relations and business development efforts.• Established a media and public relations outreach plan to share Firm news and attorney-generated content, successfully securing positive coverage and placement in reputable publications, promoting the Firm’s work, accomplishments and people• Prepare and disseminate Firm-generated content via a variety of distribution vehicles, including press releases, web postings, social media, marketing collateral and other mechanisms • Developed and implemented communications strategies, including a social media strategy for blogging, LinkedIn, Facebook and Twitter • Identify subject-matter experts to be available to news reporters, and coordinate interviews• Coordinate, write, edit and post all content for the Firm website, including attorney biographies, news and publications, utilizing SEO and value proposition criteria• Created all new marketing collaterals, from developing content to managing contractor design and print vendors• Responsible for the development and preparation of marketing materials for pitch meetings and network events• Prepare RFP responses• Write and develop monthly internal newsletter• Prepare directory, award and survey submissions, successfully placing attorneys and Firm on prestigious ranking lists• Help attorneys raise their profiles by identifying events, professional groups and businesses to connect with and providing media training• Raised the online profile for many Firm attorneys by creating online presences via social media and blogging• Plan and coordinate networking, CLE and other Firm events• Maintain a database of Firm cases, tracking high-profile matters with an eye toward media or publicity opportunities• Monitor and track all Firm media coverage

• Research, write, edit and layout articles about issues related to young children for a weekly e-newsletter the Monday Morning Report, including current news trends and organizational news, for stakeholders• Continually increasing readership (pageviews, open rates, click throughs and subscribers) for the Monday Morning Report • Research and write press releases and talking points on programs and initiatives for senior staff and commissioners• Strategize communication strategies and media plans in response to crisis communications and brand promotion• Research, write and edit the annual Accomplishment Report• Research, write and edit the quarterly Family Guide• Manage freelancers and other contributing writers, and edit their work• Manage contributing writers and write blogs (as Double Duty Mama) for First 5 LA's parenting website Ready. Set. Grow!• Increased blog readership by 400 percent in several months• Use social media to promote content, campaigns and brands• Manage and grow online communities, increasing Facebook "likes" for First 5 LA and Ready. Set. Grow! several fold• Use Analytics, Insights and SEO strategies to analyze and increase social media traffic• Collaborate on educational campaigns and provide creative support by writing and editing website content and other collateral, and organizing events• Produced a writing, grammar and punctuation Style Guide• Collaborated on an in-house media training presentation

• Researched and wrote about court cases and legal issues• Filed daily, spot and breaking news stories on tight deadlines• Wrote long-term, in-depth and investigative enterprise news features• Made multiple filings daily to the newspaper’s website• Co-created and contributed multiple entries to the newspaper's Crime & Courts Blog, building readership to about 30,000 hits per month, as well as other local blogs• Initiated, created and maintained an online database of approximately 300 South Bay criminal court cases in the Court Tracker• Used social media to direct traffic to web content and break news

Civil law for legal trade publication

legal trade publication