Almost Home Kids provides transitional care and respite care to children with medically complex needs. We are committed to providing high quality care in a safe, home-like setting. We help parents and caregivers reduce the stress of caring for their children by training them to successfully use the home medical equipment so they leave us feeling confident and competent in caring for their child at home. We are expanding our proven care model to other children's hospitals around the country. Almost Home Kids is affiliated with Anne and Robert H. Lurie Children's Hospital.

Grew pipeline of new business opportunities by assessing and developing a national outpatient strategy, evaluating potential national outpatient providers for acquisition, identifying attractive new markets for entry with appropriate business model. Worked with Corporate Finance to model financial implications and viability of new business opportunities. Completed five regional market assessments for oncology services driving actionable growth strategies and potential partners at the local level. Recommendations currently under development.Spearheaded initiatives to organize and improve new international program and process. Improved program in existing markets and identified new international markets for entry. Created and proposed a separate international division, identified resources, budget and organizational structure to new CEO.The company's headquarters was then relocated to Boca Raton, Florida.

Led the account team to provide superior client service to the agency's healthcare clients including healthcare systems and medical supply companies. Collaborated with clients to establish new market position and brand to align with organization's strategies for future growth.

Spearheaded strategic marketing efforts for a major healthcare system in Louisiana, developing a new brand strategy and market position to effectively communicate consumer benefits of being a part of a larger healthcare system. Brand development work included conducting consumer market research, holding discovery sessions with internal leadership, and directing agency creative, media and strategy teams to execute plan. Results: market share increased from 19.9% (2012) to 20.5% (2013) with significant increases in unique patient visits and volume (both by 6%).Collaborated with client in southern Pennsylvania to re-brand healthcare system to better align the organization with population health management, a care delivery model embraced by the company. Created new brand platform, developed and implemented integrated marketing plan. Extended brand to new hospital acquisitions. Exceeded expectations of C-Suite executives to capture and communicate the organization's unique delivery model in the geographic region.

Provides front-end strategic marketing and planning services to agencies and nonprofits in the health and wellness space. Client agencies have specialized in branding, product launches,medical devices, and wellness products/services. Involved in Building a Healthier Chicago, a major initiative that serves as a catalyst to change people's attitudes and behaviors towards health.

Pratt Marketing Group is an Integrated marketing agency providing brand development, market planning, positioning, and execution in traditional and digital media. Clients represent health care, financial services and hospitality industries.Responsible for building the overall strategic capabilities of PMG, including forming strategic alliances with niche agencies in the areas of market research, online marketing, media strategy and planning, and public relations. Provided strategic consulting to clients. Lead AE on client portfolio of health care and some of PMG's financial services companies.

Held senior level positions in both the corporate office and hospital settings. Responsible for strategic planning and marketing initiatives to achieve top line growth for hospitals and system. Member of hospitals' management teams. Directed strategic planning groups consisting of hospital senior management team, physicians, and Governing Council members.