Denise Perkins's Location
United States, United States
Denise Perkins's Contact Details
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About Denise Perkins
Successful and driven hospitality leader and consultant with more than 25 years’ experience within deluxe, luxury and fine properties. Critical thinking marketing and sales executive with experience leading individuals, teams, and multi-operations within destination resorts, hotels, event/meetings/conference centers, food and beverage outlets, retail outlets, spa/salon, health club/fitness, medical/wellness center, tourist recreation/outfitters, entertainment, attractions, sports clubs, membership clubs and golf courses. Expertise to leverage thoughtful strategies to guarantee guest/customer acquisition and reputation management and retention, impact positive revenue growth through collaboration with yield/channel management team and utilizing market data to impact decisions and activate successful digital marketing strategies and initiatives. Execute brand development and market positioning, as well as direct all marketing efforts, website utilization, public relations, and social media, including new business development and partnership marketing. Ensure top-line revenue goals are achieved and guide profitable reinvestment and thoughtful budget strategies that produce ROI through robust market share capture, increased wallet spend, and guest satisfaction goals exceeded by deliverance of exceptional guest service and exceeding financial performance goals. Hotel and group sales revenues achieved by following and analyzing the competition, using market data to develop and implement competitive sales strategies, and drive leads, utilize proactive formulated and crafted sales processes and tactics to ensure capture of market share to exceed team sales goals within local, regional, and national, and international markets in all segments.
Denise Perkins's Current Company Details
Hospitality Strategist, Llc
Principal Hospitality Consultant - Task Force Leadership-Sales and Marketing
United States
Denise Perkins Work Experience Details
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Principal Hospitality Consultant - Task Force Leadership-Sales And MarketingHospitality Strategist, LlcUnited States
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Principal Hospitality Consultant - Task Force Leadership-Sales & MarketingHospitality Strategist, Llc Mar 2016 - PresentUnited StatesHospitality sales and marketing consulting firm providing leadership and development of plans and strategies to capture market share through multiple initiatives including marketing, business development, analysis, training, hotel and catering/convention services sales, PR, CRM, e-commerce, database marketing, social media, events, entertainment, revenue and channel management, revenue generation and guest loyalty programs
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Corporate Vice President Hotel Sales AssignmentLeft Lane - Highgate Hospitality Aug 2022 - Mar 2023United States• Hired to relaunch downtown Savannah hotel set for a rebrand in 2024 with major renovation and construction underway following summer 2022 purchase by Left Lane Development• Required to immediately drive revenues and garner group “fair share” through business development• Recruit, hire, deploy, develop. motivate and manage new sales team• Develop, and placement of departmental and contracting processes and procedures, SOP’s• Set sales goals for 7 year plan including crossover to ensure established proforma revenues are exceeded• Lead all sales efforts including group sales, banquets/catering, wholesale/T+T, and neg. rates and BT
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Vice President Of Marketing / Director Of Sales And MarketingGarden Of The Gods Resort And Club/Benchmark Hospitality/Strata Integrated Wellness & Spa Aug 2019 - Aug 2022Colorado Springs, Colorado, United States• Responsible for overall marketing, public relations, and communications efforts and strategies both short and long term, and to strengthen market position, achieve revenue goals and accomplish guest service objectives exceeding both 2020 and 2021 revenue goals with highest revenues generated annually since 2013 • Grew 2019 ADR’s more than $150 per night by 2022 in this 116-room luxury destination resort, spa, and club • Development and execution of three operational divisions marketing plans and budgets• Rebuild and launch new website to ensure maximum monetization and elevated guest engagement experience, and increased direct revenue generation more than 250% from marketing efforts• Brand ambassador: ensure brand book strategies are maintained • Responsible for growing and leading hotel sales, group sales, catering and conference services sales and support teams and re-building sales teams following 2020-2021 pandemic employment conditions• Grew wedding sales more than 21% from 2019 pre-pandemic high• By late 2021, growth of revenue from group sales, events, meetings, incentives, and banquets and catering in all segments post-pandemic exceeded goals by 24% • Launched new group sales and catering software integration with Opera Micros• Relaunch Strata Integrated Wellness and Spa under new brand integration with the resort
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Area Director Of Sales MarketingNoble House Hotels & Resorts/Napa Valley Wine Train Jan 2017 - Aug 2019Napa, California• Develop competencies and processes required to create and grow effective and efficient sales organization• Providing leadership through effective coaching and communication of vision, while comparing sales results to goals and ensuring performance management when necessary• Provided sales management, budget control, compensation programs and incentive planning• Execute and monitor all strategic sales, marketing and public relations initiatives, ad plans, public relations, e-marketing, e-commerce, and affinity marketing relationships and monitor key metrics• Group Sales, Catering, Wholesale/T+T, and BT Sales growth went from 10% of all revenues annually 35% • Increased guest loyalty and ensured continued repeat and referral business by increasing return business 18% • Exceed annual net profit and ADR/RevPAR goals by 3-5% annually• Re-launch nationally acclaimed AAA Four Diamond Napa Valley Wine Train historic dining and winery tour attraction, and boutique 114 room hotel following ownership change• Support ancillary departments through marketing and promotion efforts to annually increase revenue and develop new products/strategic avenues• Vetted and launched new website, new booking engine, and new group sales and catering software integration• Ensure guest satisfaction scores maintained at exceptional levels and reputation sites monitored/managed• CRM marketing program development and managed• Revenue management system and gross incremental profit software used for pricing and revenue/yield management for highest profitability possible
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Vice President Marketing And SalesDowntown Grand Hotel & Casino Las Vegas Oct 2014 - Sep 2015Las Vegas, Nevada Area• Strategic planning, development, execution and analysis of all activities related to general and casino marketing for 600 room AAA four-Diamond resort including: advertising, database marketing, reinvestment, customer acquisition and retention, collateral development, promotions, events, entertainment, branding, PR, social media, electronic marketing, guest loyalty, player development, community relationships, sponsorships and alliances, hotel and catering sales, group sales, and revenue management• Development of strategic alliances, achieving revenue goals for hotel and all outlets related to gaming and non-gaming marketing strategies and communications• Leadership and management of all teams/related staff in marketing and sales, database and analysis, PR, social media, promotions, events, entertainment, revenue management and reservations departments• Developed and implemented annual marketing budget and strategic plan supporting the USP and brand value proposition; continually tracking the competitive set and market impacts• Responsible for monthly financial evaluations, including P+L accountability• Evaluated and strategized for changes in the market by researching trends, economic indicators, and competitive set to make proven recommendations for increasing revenue in all areas of responsibility -
Senior Director Of Marketing And SalesXanterra Parks & Resorts Dec 2013 - Oct 2014• Achieved maximum revenue generated in all areas consistent with companies interests, objectives, standards of quality and profitability at 2 resorts, rated AAA four-Diamond, featuring 600 total guest rooms, National Park Attraction, Spa, Golf Course• Generated programs designed to develop new business including building community relationships• Development, planning, execution and analysis of CRM and revenue management software to ensure maximum revenue generation• Monitored and modified rates, pricing strategies & packaging, according to demand/promotion opportunities• Supervised Revenue strategies for up to $45M and managed annual Budget/Annual Plan of $4M• Provided rates for all market segments and packages, ensuring progressive RevPar growth annually• Managed advertising agency and PR firm to adhere to the approved media schedule and creative direction• Maintained accuracy, relevance and freshness of property web site and social media sites• Digital marketing programs, including PPC/SEM/SEO• Club Member events, including development and execution of targeted promotions to foster guest loyalty -
Senior Director Of Sales MarketingThunder Valley Casino Resort Mar 2010 - Dec 2013• Recruited to launch sales, catering and marketing initiatives and build/train team of new AAA Four Diamond resort hotel and 25,000 sq. ft. event space, 300-room hotel and 3500 seat amphitheater• General promotions and events: contracting local and national targeted acts for multiple entertainment venues• Brand development and promotion: launch and revenue-growth marketing strategies for all F+B outlets• New business development: attract new guests through corporate and community sponsorships and partnerships • Develop, execute, and monitor all short- and long-term strategic hotel sales initiatives: both transient and group business, including all market segments, revenue management and room rate strategies; establish and increase brand awareness and market penetration• Managed group sales team, golf course sales, catering sales team, leisure sales team, and ensured successful and profitable conferences and meetings• Analyzed and monitored revenue management/yielding strategies that produced highest ADR/RevPar and capture greatest market share• Developed, and managed all departmental budgets. Responsible for financial evaluation, including P+L accountability• Strategic planning and analysis: trends, economic indicators, competitive set review -
Regional Director Of Sales And MarketingHotel Park City Jun 2008 - Mar 2010Senior marketing executive in Park City’s only downtown all-suite full-service 100 room luxury destination resort hotel, spa, health club and 18-hole golf course. Top ski destination resort hotels in North America by Conde Nast Traveler. Develop, execute and monitor all short and long term strategic marketing and sales; leisure and group business. Responsible advertising, marketing, SM, branding and public relations initiatives in all segments for the hotel, spa, restaurants including Ruth’s Chris Steak House, meetings & convention area, retail shops, events and entertainment venues. Managed marketing team, sales team, conferences, meetings and catering sales team, leisure sales, reservations, revenue management and executive office staff. Maintained quality control of communications and collateral. Required to present proficient strategic sales and marketing plans, which include annual budgets and plans. Required to evaluate and strategize for changes in the market by following trends, economic indicators and competitive set and make proven recommendations for increasing revenue in all areas of responsibly and be able to respond accordingly quickly and effectively. Manage entertainment and event agreements and ensure execution. -
Regional Director Of Sales And MarketingRed Mountain Resort Spa - Pivotal Group Apr 2003 - Jun 2008Senior position in luxury destination resort spa and residential living villas, named in top 10 lists by Conde Nast Traveler, Luxury Spafinder Magazine and Spa Magazine. Served 2 years as Interim Asst. General Manager. Responsibilities include develop, execute and monitor all strategic sales, marketing and public relations initiatives, annual group sales and wholesale goals, ad plans, direct mail, public relations, e-Marketing, e-commerce and affinity relationships. Monitored current trends in industry and track competitive set and market share to evaluate effectiveness of current strategic plans. Exceed annual net profit and ADR/RevPAR goals. Directs sales, marketing, public relations, and conference services and meetings team. Assist in setting rates. Supported department heads to increase auxiliary revenue and develop new products/strategic avenues. Negotiate/ executed all contracts related to sales and marketing including agency/vendors and entertainment contracts. Ensured quality control of all collateral, communications, and website. Develop, executed and managed group/wholesale contracting. Managed all data base/systems. Development/tracking website, on-line booking engine, CRM marketing program. Assured and protected brand. Strategic development and implementation guest loyalty program. Served as leader on Executive Committee. -
Assistant Director Of Sales/ Marketing ManagerMandalay Resort Group Apr 1996 - Jun 2002Las Vegas, Nevada AreaAchievements to include contract negotiations and acquisitions; accounting for up to 50% of the daily hotel occupancy. Specialized in leisure sales and citywide and in-house convention hotel sales, with hundreds of fully executed room block contracts of up to 2000 rooms per night in 3,700 room hotel. Managed all department operations, including staff hiring, training, and coaching. Selection and registration of all trade shows; including assignment of trade shows to the appropriate Sales Manager by market. Required to participate in and contribute to, executive and occupancy meetings for the purpose of acquiring new business, reviewing city-wide rates, advertising and promotions and reviewing retail room rates and making adjustments where necessary to assure proper market positioning within the city. Traveled worldwide representing the hotel at association trade shows and seminars, tour and travel industry trade shows and events and as a partner with the Las Vegas Visitors and Convention Authority. As Marketing Manager, assisted Director of Marketing in planning, negotiating and contracting with Las Vegas Events, LVCVA and private companies for casino and general promotions, player development, guest loyalty, citywide events, media buying, all hotel and casino MARCOM duties, PR, and media.
Denise Perkins Skills
Event Management
Trade Shows
Marketing
Hotels
Budgets
Hospitality
Hospitality Management
Marketing Strategy
Strategy
Hospitality Industry
Customer Service
Resorts
Advertising
Event Planning
Social Media
Revenue Analysis
Management
Contract Negotiation
Leadership
Sales
Crm
Public Relations
Restaurants
Start Ups
Food And Beverage
New Business Development
Seo
Social Media Marketing
Catering
Forecasting
Strategic Planning
E Commerce
Press Releases
Graphic Design
Strategic Partnerships
Meeting Planning
Web Design
Project Planning
Crowdsourcing
Social Networking
Competitive Analysis
Market Planning
Entertainment
Negotiation
Sales Management
Public Speaking
Crowdfunding
Brand Management
Business Strategy
Casino Gaming
Denise Perkins Education Details
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Bassist InstituteMarketing\Advertising -
Norm Webb Real Estate School
Frequently Asked Questions about Denise Perkins
What company does Denise Perkins work for?
Denise Perkins works for Hospitality Strategist, Llc
What is Denise Perkins's role at the current company?
Denise Perkins's current role is Principal Hospitality Consultant - Task Force Leadership-Sales and Marketing.
What is Denise Perkins's email address?
Denise Perkins's email address is de****@****ail.com
What is Denise Perkins's direct phone number?
Denise Perkins's direct phone number is +143570*****
What schools did Denise Perkins attend?
Denise Perkins attended Bassist Institute, Norm Webb Real Estate School.
What skills is Denise Perkins known for?
Denise Perkins has skills like Event Management, Trade Shows, Marketing, Hotels, Budgets, Hospitality, Hospitality Management, Marketing Strategy, Strategy, Hospitality Industry, Customer Service, Resorts.
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