Denise Pleasant Email & Phone Number

United States

Oglethorpe University, First Watch, Honda Power Equipment, Honda Marine, Willy's Mexicana Grill, Happy Joe's, AGCODevelop, execute & evolve audience-first creative & messaging strategies across digital channels. Lead creative & launch strategy for end-to-end influencer marketing campaigns. Manage influencer campaign budget allocation, flighting and platform strategy. Work with cross-functional teams to implement creative testing strategies.

First Watch, AGCO, Honda Power Equipment, Honda Marine-Leads social strategy for 5+ clients cross QSR, landscaping, and e-commerce industry verticals- Keeps a pulse on culture, key audience behaviors and new digital media opportunities-Supports and collaborates with the design and copy team, providing creative direction- Plans organic social campaign initiatives to support business initiatives and organic social platform goals-Executes social media community management and UGC search

Managed internal and external communications related to the conference: Coordinated with summit hosts, speakers, vendors and sponsors; managed attendee communication through email marketing (Mailchimp). Tracked budget and garnered over $20K in sponsorship. Garnered 100+ attendees through event promotion. Lead on-site event support for the 3-day event. Created website for registration.

Serenbe, Serenbe Real Estate, Halsa, The Inn at Serenbe, The Hill, Serenbe FarmhouseManaged social media profiles (Facebook, Instagram, Pinterest) for the Serenbe community, where I increased Serenbe's Instagram follower count by over 200%. Launched influencer partnerships for the community and hosted visits, wrote itineraries and managed outreach. Managed relationship with print advertising vendors.

Ocala, Florida Area

• Composed winter and fall press releases detailing the events hosted in Ocala/Marion County through the fall and holiday season.• Created a full-day itinerary for a Florida travel author and journalist, and created a template for future use.• Created an event calendar through the 2015-2016 fiscal year.• Front desk tasks such as answering telephones, assisting visitors, filing paperwork, organizing promotional items and data entry.

Athens, Georgia Area

• Worked with other team members to create a PR plan and SWOT analysis for our client• Monitored use of social media and created a digital audit• Conducted research to determine audience and need for publicity• Brainstormed to create goals, strategies, and tactics for our client• Collaborated with team members to create daily social media content for Facebook, Twitter and Instagram platforms

Athens, Ga

• Designed invitation to Alumni Conference using Photoshop and InDesign• Worked with Public Relations Department to draft main lobby display• Crafted copy for main lobby display• Composed main lobby display for the College

Valdosta State University

• Wrote and designed stories for On Tap Issue 7 (Spring 2013 issue)• Created spread sheets tracking progress of writers on their stories and design of their stories• Sent emails to staff including weekly reports and reminders of deadlines• Assisted Editor-in-Chief in creating the design and theme of Spring 2013 and Fall 2013 magazine, including deciding which stories to feature in Issue 7

• Worked with seven other peer mentors to create and present volunteer opportunities and events for freshman students.• Worked closely with OASIS Center faculty and developed a relationship with students to help them adjust to college life.• Sent emails regularly to students and organized and conducted study sessions for the students cohort classes.• Attended visitation days and educated incoming freshman and parents of advantages of joining Freshman Year Experience.

Valdosta State University

• Published eleven articles in News and Features sections, one which was featured on the front page examining the schools policy on Final Exams.• Researched data, and edited and proofread stories

Public Relations

Journalism With A Magazine Emphasis

Activities and Societies: VSU Spectator VSU On Tap National Residence Hall Honorary