VP of Sales and Marketing with a successful history of lead-generation, prospecting, qualifying and strategically closing new logo sales. Strong hunter who can lead others to successfully prospect and close business utilizing more than one lone source of leads. Utilizes a structured and consultative sales process (Sandler-trained) to understand the customer’s business priorities and tailor solutions that meet customer needs. Strategic adherence to CRM hygiene for consistent progress through the sales cycle.Successfully manage deep account penetration, rapidly changing situations and complex negotiations.• Leadership • Forecasting • Hunter• Budgeting• Consultative Selling• Team Management• Prospecting and Business Development • Account Management• Relationship Building• Presentation Skills• Negotiation & Closing• Sales Process Expertise• Cross-functional Collaborator SALES TEAM LEADERSHIP: I consistently drove positive impacts on sales outcomes through a hands-on approach including VP of Sales at Katz Television, managing a team of advertising executives and sales on behalf of dozens of stations, Regional Sales Manager for United Television Sales, responsible for a successful team securing 20 million in sales annually, Local Sales Manager for WGBO, leading a team of seven salespeople, National Sales Manager for Time Warner Cable Media Sales, managing inventory and sales efforts of dozens of salespeople.NEW BUSINESS: 75%-100% new business focus in my last three roles, including research, Outreach sequencing, marketing, messaging, cold-calling, presentation creation, and multi-focused deep account penetration.MEDDICC/MEDDPICC CERTIFIED: I have a structured and systematic approach to sales, ensuring that I thoroughly understand the intricacies of complex deals. My formal training in consultative sales, particularly the Sandler method, informs my approach to collaborative partnerships for mutual benefit. This has led to trust-filled, enduring professional relationships. In addition, the Sandler method has been instrumental in building strong internal cross-functional cooperation.Contact me at DLRpulido@gmail.com