Denise Bernstein Email & Phone Number

Glen Ellyn, Il, Us

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Direct and execute multi-media strategies for premise and telephone sales channels representing $500million in revenue and impacting two-thirds of Dex Media Clients. Evaluate business and channel impacts for sales and marketing initiatives; execute go-to-market plans and deliver training; identify obstacles to product adoption and overcome barriers to entry.*Build and structure organization of up to 10 marketing managers who train, drive adoption and execute all field facing aspects of Dex Media solutions and value proposition launching up to 25 new products, solutions and sales tools. *Identify trends and “burn in” opportunities by targeting client segments, market dynamics and analyze sales channel implications to maximize highest opportunity for revenue growth; design and implement sales tools to simplify sales call process leading to $30 million in digital revenue growth.*Design, execute and track quarterly and annual growth plan strategies and tactics to drive sales performance; summarize quarterly results and develop gap closure tactics.*Accelerate the use of sophisticated analytics to establish client segmentation tactics via pioneering and building sales models to identify clients and categories with the highest propensity to convert to a bundled solution and yield the highest gain; led to design of new solutions yielding 116% revenue growth (Telephone) and 12 point improvement in client performance (Mail).*Create world-class client experience to increase retention, acquisition and growth; co-lead initiative with sales leadership to develop digital dashboard to accelerate and simplify client touch points via the telephone sales channel, from on-boarding through client life cycle resulting in up to 15 point improvement in digital revenue retention.*Oversee cross-functional teams to streamline and simplify the sales process and deliver solutions to key stakeholders, internal and external constituents.

Greater Chicago Area

Designed marketing and sales strategies and executed plans to drive $311 million print/digital revenue in 244 markets across 17 states.*Managed team of up to 16 Market Managers, Customer Program and Events Managers and Internet Training. *Consistently led the organization in revenue growth, new client generation client satisfaction scores.*Spearheaded aggressive, strategic and analytical approach to launching solutions in existing and new markets.  *Formed cross-functional team of senior leaders to develop new digital products, established pricing/revenue targets/ROI models, developed/launched training modules, and tracked results via pre-established success metrics. *Maximized marketing strategies and tactics by evaluating market/sales performance at 30%, 60% and post-campaign milestones to identify issues, evaluate action plans, and adjust execution strategies.*Identified millions of dollars in untapped revenue opportunities across multiple markets via new product development and generated 7% revenue growth for online platform, DexKnows.com. *Delivered 19-point share increase (vs. single-digit average) and 80% penetration (vs. 40% companywide average) with launch of "Companion Directory" in Orlando; wildly successful model was benchmarked and launched in 8 additional markets in 6 months.

Greater Chicago Area

Designed digital launch strategies aligned with business objectives related to digital product development, revenue targets and profit goals. Designed channel strategies to execute new product offerings.*Established, built and managed 22-member team of internet and digital product sales experts who provided training and evaluated sales rep performance to optimize digital knowledge, revenue growth and market share.*Launched innovative Search Engine Marketing product, new IYP platform and electronic content collection tool to 1,000 sales reps in 14 states, across 2 brands (AT&T and EMBARQ).*Achieved explosive revenue growth of $31.2 million in 2007 and $55 million in 2008.

Raleigh-Durham, North Carolina Area

Designed Search Engine Marketing concept from ideation to launch; partnered with local search/website vendors, developed strategic plan and business case, identified significant opportunity for new revenue and company diversification with multimedia focus.  *Created revenue stream by developing product concepts for digital and online introduction that met the needs of advertisers. *Led go to market execution including product positioning, training, sales tools, processes, fulfillment, and customer service.*Delivered $1 million revenue with pilot in 7 markets; grew to $32.2 million 1 year later.*Provided support through updates, collateral, training bulletins and daily contact with sales teams to address/resolve issues.

Raleigh-Durham, North Carolina Area

Lead and managed strategic projects to identify and develop new and innovative revenue streams. *Developed business cases in partnership with Blue Cross/Blue Shield and WellPoint to produce Physicians Directory; Youth/College market strategy; 3-year plan for transformation of company’s $1B flagship directory product.*Designed and executed plan to reduce cost of customer acquisition by designing, launching and managing email marketing trial.*Lead marketing efforts for migration of legacy systems to enterprise IGEN systems that automated processes, tracking, reporting, and updating of collateral, and standardized brand identity, rate cards, and other tools across the organization. *Trained newly introduced IYP product to 300+ sales/sales support staff, including marketing, finance, publishing, and other functional areas.

Greater Chicago Area

Developed and managed national sales channel for 500+ advertisers valued at $60 million while exceeding sales quotas. *Capitalized on new revenue opportunities by integrating new products with overall client growth strategies. *Trained CMR sales teams nationwide; developed/presented market-focused training workshops for sales teams.*Lead the Marketing Strategy for the National Sales Channel impacting 1000’s of clients. *Developed marketing programs expanding in new markets and clients segments to meet the needs of large advertisers.

Greater Chicago Area

*Developed annual business plans and managed marketing activities for a $70 million territory.

Greater Chicago Area