Denise Reid's Location
Dallas, Texas, United States, United States
Denise Reid's Contact Details
Denise Reid work email
- Valid
- Valid
Denise Reid personal email
n/a
Denise Reid phone numbers
About Denise Reid
SUMMARYExperienced marketing leader within the telecom and consumer packaged goods industries with success in account management, sales operations, go to market planning and shopper marketing. Cross functional team leader with proven ability to influence teams by leveraging business strategies, relationships and company resources to grow volume and profit in competitive retail environments. Key strengths include: Interpersonal Savvy, Building Collaboration, Planning and Organization and Operational Excellence.
Denise Reid's Current Company Details
Sr Operations Manager, GTM Strategy and Planning at Samsung Electronics America
Denise Reid Work Experience Details
-
Sr Manager, Gtm Strategy And PlanningSamsung Electronics America Mar 2023 - May 2024Plano, Texas, United States• End to end strategic development, planning, and execution evaluation of product launches for Retail Go-to-Market Activities. • Managed key stakeholders and team dependencies to shape and drive the GTM strategy for launches, including KPI goal setting and measurement, and identification of gaps and opportunities to focus.• Partnered closely with Product, Marketing and Retail leadership as well as Suwon headquarters on project deliverables.• Established framework and standards for Program and Project Management. Project Managed and hosted 1st ever Retail Lab Showcase and Open House for Flip/Fold5 open to Mobile Experience Senior Level Executives. Managed invites, run of show and coached presenters on topics, presence and slides. • Prepared C-level slides communicating findings in a succinct and visual manner• Established a Field Advisory Board, a team of 8 Field experts using forum to strategize, ideate, and share knowledge to improve process and customer experience -
Retail Operations Manager, New Computing Mobile EnhancementsSamsung Electronics America Dec 2019 - Mar 2023Plano, Texas, United States• Established operational processes influencing Product and Channel Marketing teams to develop differentiated GTM plans leveraging Retail capabilities to drive sell out within Tablet, PC, Watch, and Audio categories.• Educated stakeholders as the cross functional team lead for Retail in areas of operations, merchandising, design, training, digital experience, sales enablement and field insights. • Created a brand advocate strategy by seeding watch and audio devices to Samsung National Retail field managers. Implemented first ever bundle advocate program at Costco associates with watch with mobile device.• Developed training partnerships with Google, Microsoft, Intel and Qualcomm.
-
Retail Account Manager, National & Strategic ChannelsSamsung Electronics America Mar 2018 - Nov 2019North America• Retail operational lead influencing and managing mobile training, field insights, merchandising compliance, launch support, sales generations programs and field engagement within 6.5k retail outlets; ~30K retail sales associates. • Published a comprehensive Holiday GTM retail operations playbook outlining channel key drive times, training, merchandising, holiday shippers, retailer advantages and consumer insights
-
Gtm Marketing Manager, Retail OperationsSamsung Electronics America Oct 2013 - Feb 2018North AmericaGTM Marketing Manager, Retail Operations (2013- 2018)A sales enablement role supporting 900+ field sales mangers that call directly on 35k carrier specific retailers (AT&T, Verizon, T-Mobile, US Cellular and Sprint) and 10k National Retailers (Walmart, Sam’s Club, Target, and Costco).• Created the Sales Enablement execution strategy for 900+ field sales managers.• Managed $11M+ Marketing Development Fund delivering sales support materials including product training collateral, premium incentive kits, product training events, and learning incentive programs. • Project Managed bi-annual National Product Training meeting for 1200 field associates and C-Level executives.• Implemented an online sales training site showcasing Samsung products. • People Manager, two direct reports
-
Region Shopper Marketing MgrCoca-Cola Refreshments Jan 2011 - May 2013Dallas, TxRegion Shopper Marketing Manager A geography based position responsible for customer, brand, sales, and category growth in four key region supermarket chains in North Texas (Albertsons, Brookshire Grocery, United Supermarkets, Brookshire Brothers). Developed customized marketing solutions grounded in shopper and category insights. Secured resource commitments to develop and execute initiatives that grow volume and share. Experience in Multicultural marketing , Social Media, Go-to market, and loyalty card programs. -
Sr Sales Development MgrThe Coca-Cola Company Jan 2006 - Dec 2010Dallas/Fort Worth AreaSr. Sales Development Manager (2006-2010)CCNA Sales and marketing lead to CCE Bottler/South Region sales team of six with focus on supermarket chains in Texas, Louisiana and Arkansas. Annual volume 23M cases.•Brand and business planning: Influenced annual brand and package plans, volume forecast, category share targets and developed customized marketing plans for each account.•Leadership: Managed one direct report, Customer Category Manager, responsible for the hydration brand portfolio development.
-
Sr Marketing Activation ManagerThe Coca-Cola Company Jan 2002 - Dec 2005Dallas/Fort Worth AreaSr. Marketing Activation Manager (2002-2005 )Project Manager responsible to develop and commercialize of all marketing materials for CCE bottler/East Texas Division (60M case business 150+ projects a year) ensuring CCNA brand strategy and consumer messaging was consistent in the market place. Channels included supermarkets, mass merchandising retailers, convenience retail, marketing assets, and on-premise accounts.
-
Key Account Marketing ManagerCoca-Cola Enterprises Jan 1999 - Dec 2001Dallas/Fort Worth AreaKey Account Marketing Manager (1999-2001 )Project Manager responsible to develop and commercialize of all marketing materials for RaceTrac, 7-Eleven, Diamond Shamrock, Albertsons, Brookshire Grocery. Oversaw contract negotiations and managed business relationships with Texas Motor Speedway and the Texas Rangers including player sponsorship with Ivan Rodriguez. Planned and ordered national promotional packaging for North Texas Division 19 sales centers. -
Marketing Services SpecialistCoca-Cola Enterprises Dec 1994 - Dec 1998Dallas/Fort Worth AreaMarketing Services Specialist (1994-1998)South Central Texas division Radio, Television, Out of Home media buyer and administrator to a department of three people
Denise Reid Skills
Brand Management
Shopper Marketing
Cross Functional Team Leadership
Marketing Strategy
Integrated Marketing
Consumer Products
Strategy
Trade Marketing
Key Account Development
Brand Development
Management
Grocery
Marketing
Sales
Marketing Management
Account Management
Leadership
Social Media Marketing
Sales Operations
Crm
Customer Insight
P&l Management
Retail
Fmcg
Business Planning
Sales Management
Budgets
Customer Marketing
Analytics
Categorization
Coca Cola
Iri
Nielsen
Income Statement
Pricing
Key Account Management
Market Planning
Category Insights
Competitive Analysis
Brand Architecture
Distributed Team Management
Segmentation
Ac Nielsen
Pricing Strategy
Consumer And Shopper Insights
National Accounts
Forecasting
Direct Store Delivery
Spectra
Beverage Industry
Denise Reid Education Details
-
The Univerity Of Texas At AustinMarketing
Frequently Asked Questions about Denise Reid
What is Denise Reid's role at the current company?
Denise Reid's current role is Sr Operations Manager, GTM Strategy and Planning at Samsung Electronics America.
What is Denise Reid's email address?
Denise Reid's email address is de****@****.ko.com
What is Denise Reid's direct phone number?
Denise Reid's direct phone number is +142561*****
What schools did Denise Reid attend?
Denise Reid attended The Univerity Of Texas At Austin.
What skills is Denise Reid known for?
Denise Reid has skills like Brand Management, Shopper Marketing, Cross Functional Team Leadership, Marketing Strategy, Integrated Marketing, Consumer Products, Strategy, Trade Marketing, Key Account Development, Brand Development, Management, Grocery.
Not the Denise Reid you were looking for?
-
-
Denise Reid
Austin, Tx -
Denise Reid
Financial Planning And Analysis, Senior Finance Executive, Financial Management, ControllerMorris Plains, Nj2adp.com, merck.com -
Denise Reid
Award Winning Event Planning Manager, 2023 Meetings Today- Meetings Trendsetter, 2022 Smart Meetings- Smart Women In Meetings Visionary, And 2023 Event Service Professionals Association National PresidentFrances Place, La1hotmail.com
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial