Denise Salvaggio Email & Phone Number

Lake Mary, Fl

Provides compelling, relevant content for a full-service digital media company specializing in web design, SEO, social media, web hosting and domains - with the objective of driving traffic and nurturing leads along every step of the customer journey. • Responsible for producing engaging, effective content for websites, blog posts and social media posts written in each client’s brand voice while utilizing SEO best practices.• Writes content to meet the social media strategy goals of each client.• Writes copy for digital and print advertising and collateral; writes staff biographies and press releases.• Proofreads for spelling, typos, grammar and punctuation following AP Stylebook and client’s internal style; edits content to improve grammar, syntax, clarity and readability. Provides review and final approval of all content written by other members of the Content Writing team (both in-house and remote team members).• Works with in-house SEO specialist to ensure blog posts meet SEO standards; helps convey SEO best practices to other Content Writing team members.• Works with clients to learn about their industry, business and goals in order to write knowledgeable, accurate content that resonates with the target audience.• Performs extensive research on each client’s industry and competitors; performs ongoing research to stay current on relevant industry issues in order to write informative posts that members of the target demographic will find useful – with the goal of driving website traffic by establishing client as an industry/thought leader.• Stays current with and applies social media trends, strategies and best practices.• Provides other support as needed by the Marketing department.

Altamonte Springs, Fl

• Works with the Sodexo Creative team of graphic designers, content development analysts (CDAs) and sales executives (SEs) as part of the Quality Assurance process to produce compelling RFP responses, proposals, white papers and other collateral to win and retain business in Sodexo’s eight market segments: Corporate, Energy & Resources, Government, Healthcare, Schools, Seniors, Sports & Leisure and Universities.• Reads print and digital materials for spelling, typos, grammar and punctuation following AP Stylebook and internal Sodexo proofreading guide. Ensures that language in corporate boilerplates, company address and similar information complies with Sodexo standards.• Edits copy to improve grammar, syntax, clarity and readability; consults with CDAs or SEs when necessary with questions regarding mission-critical information.• Fact-checks names of personnel, places and other information to ensure they are applicable to the project.• Reviews all visual elements of print and digital projects to ensure that photographs and graphics are appropriate and up-to-date; reviews all layout elements to ensure consistency in spacing, margins and typography style.• Ensures that all stated programs, offers and products are up-to-date and accurate; deletes references to decommissioned programs, offers and products; initiates their elimination from the Digital Asset Library.• Provides copywriting support as needed for core copy, staff biographies, print ads and video text.

Winter Park, Fl

• Responsible for shaping strategy and writing content for a wide range of client and in-house projects.• Responsible for creating website copy that captures the client’s brand voice and speaks to members of the target audience, motivating them to take the desired action. Wrote copy for both client and in-house websites.• Research, strategy and writing for email campaigns according to online marketing best practices; also developed a wide range of online marketing materials from conception to final version for national and regional clients.• Writing informative, engaging blog posts according to industry best practices to optimize SEO; editing blog posts written by other team members; entering posts on WordPress.• Scriptwriter for website videos and video public service announcements.• Social media specialist responsible for aligning social activity with business goals, building brand awareness, engaging followers and driving website traffic.• Responsible for business proposal development – including writing case studies, staff member and consultant biographies, key messages, descriptions of internal processes and procedures, and quality control.• Writing agency brand standards guidelines and best-practices documents for the inbound marketing process.• Providing public relations initiatives through client and in-house press releases and email campaigns.

• Responsible for working with the Creative and Account Management teams to create advertising and marketing materials from conception to final version for national and local clients in such fields as secondary education, convention/tourism and production homebuilding.• Responsible for editing and revising client-provided copy to improve effectiveness in reaching the client’s target market.• Proofreading content in multiple forms at every stage of production.

• Responsible for working with the Creative and Account Management teams to create brand positioning strategies, then writing compelling copy to convey the essence of each brand to its target market effectively and consistently across all channels, including: Web sites, e-mail blasts, collateral materials, direct mail, print and interactive advertising, packaging, POP displays and promotional Web videos.• Proofreading content at every stage of production.• Providing social media strategies and presence through identifying optimum social media vehicles, cultivating followers/fans to actively support the brand, ensuring posts carried the appropriate brand “voice” and timing posts to reach target market members when they were most likely to be online visiting the page.• Keeping current on SEO copywriting techniques, emerging trends in Web site technologies and design, and social media as a brand-building tool.

• Responsible for creating copy for consumer and trade print advertising, Web sites, e-mail blasts, direct mail, collateral materials, packaging and retail POP.• Proofreading content at every stage of production.• Scriptwriting for radio commercials.• Writing advertorial articles for trade and consumer publications.• Implementing agency self-promotional activities, such as writing monthly white papers about advertising and marketing topics for mobile electronics trade publications.• Public relations duties included writing and distributing press releases; cultivating local and national media relationships; promoting public awareness of clients, brands and products; assisting in client trade show planning. Also promoted EVOK Advertising through contacts with Central Florida business reporters to position agency partners as industry resources for news stories.

• Creating and developing ad concepts and copy for print (trade and consumer publications), radio and TV; copy for collateral materials; copy for product packaging; and copy for retail floor and trade show displays/POP.• Proofreading content at every stage of production.• Working with Marketing and Web departments to provide content for branded Web sites; proofreading and editing of sales training Web site; writing, editing and proofreading of Recoton U.S. online training modules and PowerPoint presentations used by retail sales associates.• Editor and sole writer of Mobile Quarterly/Home Quarterly four-color publication for distribution to Recoton Mobile Electronics/Recoton Home Audio sales representatives nationwide. Scope of publication included news about product introductions, promotional events and marketing initiatives for all brands. • Scriptwriting to promote Jensen mobile audio products for Walmart TV in-store videos; working with Director of Sales Development as script consultant for sales training Web modules, videos and satellite broadcasts.• Scriptwriting for promotional videos; overseeing voice-over production in the recording studio.• Speechwriting for Vice President of Marketing for address at International Consumer Electronics Show.