Denise Shouse Email & Phone Number

Minneapolis, Minnesota, United States

Responsible for overseeing the development and implementation of all marketing, communications, creative services, and digital content.

Greater Minneapolis-St. Paul Area

Provide strategic direction and management of all marketing communications campaigns to association members. Manage and direct a team responsible for communications, marketing, advertising, and promotional activities through the research, planning, implementation and evaluation of integrated communications plans with a focus on return on investment..

Greater Minneapolis-St. Paul Area

Provide strategic direction, develop and launch marketing plans to AAN members. Marketing and communication plans include launch of clinical evidence-based guidelines, quality improvement initiatives including a neurology specific clinical improvement database, practice management tools and resources to run an efficient medical practice and optimize.

Accountable for development and execution of the annual strategic marketing plan for a segment generating $2.5 million in revenue consisting of fully insured, self-insured and third party administrator purchasers. Implement new marketing strategies based on market segmentation research identifying five unique business-to-business buyer segments. Develop.

Develop and deploy market driven strategies required to drive business development activities within a diverse commercial product line of health insurance offerings that serve more than 1.2 million members. Execution of plans resulted in enrollment growth, profitability and cost of care reduction contributing to $87 million in savings. Define and launch a.

Strategize, define and implement detailed marketing/communication plans associated with seven clinically focused physician and hospital quality and cost programs for both internal and external audiences. Programs focus on chronic conditions, cardiac, radiology, oncology and women's health and included more than 100,000 physicians.Write, edit and produce.

Developed a national durable medical equipment contracting module of best practices, standard fee schedules, contracting templates and reference materials.Consolidated 108 local contracts into nine national contracts resulting in $14M in savings.Negotiated national durable medical equipment contracts and reduced annual pmpm trend by 13%Created turn key.

Managed project implementation of national chiropractic network within 35 local health plans consisting of more than 250,000 chiropractors, acupuncturists and massage therapists.Facilitated and managed cross functional implementation team including representatives from commercial and government product lines, legal and compliance staff, operations (claims.