Denise Mahoney Email and Phone Number

•Lead the product categories for Performance Inspired, Work, Kids, and Disruptor Franchise, crafting long-term seasonal design briefs and SKU plans. •Oversee the full cycle of footwear design and development, from initial brief through design, development, and product introduction, ensuring innovative, customer-focused products that align with market trends, business goals, and effective SKU management.•Conduct thorough market research, pricing analysis, sales forecasting, and consumer insights to inform product strategy and develop customer-centric solutions.•Collaborate with global partners, including go-to-market and marketing teams, to ensure alignment on product vision and maximize marketplace success.•Develop seasonal presentations that outline key brand initiatives and strategies, while introducing innovative concepts to enhance the product lineup.•Collaborate closely with Design, Development, Go-To-Market, and Marketing teams to ensure alignment on product vision and strategy, driving successful product launches that fuel business growth.•Exceptionally detail-oriented and deadline-driven, adhered to budgets, and maintained high-quality standards in seasonal product finalization.•Efficiently manage sample organization, track category margins, FOBs and shipping to streamline product evaluation and testing.•Possess extensive knowledge of Action Sport, Fashion, Streetwear, Art, and global market competition.•Leverage strong interpersonal, communication, presentation, and problem-solving skills to foster collaboration and drive results.

•Developed seasonal product briefs and SKU line plans to ensure the right balance across categories, price points, and distribution tiers.•Collaborated cross-functionally with teams across Design, Product Development, Sourcing, Purchasing, Marketing, Retail, and Sales to develop and execute cohesive, seasonal assortment strategies for Sportstyle apparel across all distribution channels.•Managed the consolidation of commercial channel needs into a unified line architecture, including unit projections, SKU targets, in-store dates, and pricing requirements.•Delivered commercially strong product assortments aligned with brand aesthetics, merchandising needs, and margin goals.•Ensured commercial viability from concept through production, coordinating key milestones and timelines.

•Managed the entire product lifecycle from conceptualization to launch across three seasons, adhering to strict calendar timelines.•Led the product creation process, collaborating cross-functionally with design, development, merchandising, and sales teams.•Conducted market research to analyze trends and understand consumer/retailer needs, ensuring products remained competitive and industry-leading.•Developed product segmentation themes, core seasonal color palettes, and graphic material directions for assigned categories.•Maintained line list information and created pre-catalogs for each season.•Founded and led the Collaboration and Energy Committee, meeting with the CEO monthly. Researched and identified influencers to support marketing goals and VIP gifting.•Active member of the Diversity, Equality, and Inclusion Committee, and the Internship & Mentorship sub-committee.•Assisted the design team with CAD updates and prototype images for seasonal line plans.•Provided detailed product materialization descriptions for e-commerce and sales accounts.•Demonstrated strong project management, multi-tasking skills, and meticulous attention to detail under tight deadlines

• Designing for Young Men’s, Boy’s and Girl’s Branded Apparel and Private Label Program.• Brands: Hollywood, Old River, Seven Oaks, Maui, and Smiley• Work closely with Designers to create concepts, select color stories and develop fabrics, prints, trim and graphics.• Prepare professional presentation boards with illustrations, CAD artwork, fabrication and garment samples.• Assists in research of seasonal trends, themes, colors, raw materials, styling and trims.• Work with Technical Design in preparing specs from initial concept to technical design cards.• Work with Production to maintain design concept through out production process.

•Assisted with ‘From the Feet Up’ exhibition seen by 9.8 Million People. •Prepared all preliminary materials, and researched proposed acquisitions and installation. •Coordinated sponsorship efforts and excuted social media strategy for exhibition exposure and promotion.

• Responsible for bringing children apparel designs through the development stage to production, exceeding design, fit, and quality requirements.• Coordinated sample development prototypes, market and PP and ensured timeliness and accuracy of all prototypes and samples. Manage sample ordering/sample ticket process. • Completed tech packs and adjusted patterns to resolve design/quality issues.• Served as design liaison between vendors and suppliers to resolve production issues.• Close working with Design, Production, Sourcing, and Sales.

Brands Levi’s and Nike Brands including; Nike, Jordan, Nike SB, Converse, and Hurley. •Supported in the product design process through building sheets and customized presentations and effective communication to sales, marketing and production teams.•Led the launch of new licensor Levi’s collection of hat and bootie sets and 3 piece baby gift box sets.•Created customized collections for the children of Michael Jordan, Derek Jeter, Serena Williams, and DJ Khaled.•Scheduled all deadlines in adherence to seasonal design calendars for the design team.•Created schematics of detailed sketches, fabrication and garment construction for pattern and graphic placement for overseas factories.

Brands: Levi’s and Nike Brands including; Nike, Jordan, Nike SB, Converse, and Hurley.•Promoted within a one-year timeframe for exceeding goals and supporting company culture.•Key Interface with Brand Merchandising and Design Team for seasonal Big kids hosiery and infant box sets design information and brand direction •Assisted Senior designers with the design process with initial drawings and review samples for production. •Supplied each licensee with color and trend direction.•Maintained all project organization by fielding requests from sales, assigning design request numbers, and updated and/or removed styles when necessary. •Communicate effectively with the design team and ensure prompt approval/comments on all submitted designs via Nike LMS. Managed and logged SMUs from the sales team and catalog updates.•Created planograms and floor displays after retail assortments have been finalized.•Maintained showroom and updated presentation as new samples arrive.•Collected prior season samples to local charities and community groups.

• Provided monthly and semi-monthly merchandising services in big box and specialty retailers.• Worked with men’s and women’s apparel pads to help drive sales.• Established positive relationships with store managers and associates within Nassau territory.• Ensured prime retail space and positioning for the client’s products.

• Ensured high levels of customer satisfaction through excellent sales service• Assessed customers needs and provide assistance and information on product features• Welcomed customers to the store and answer their queries• Followed and achieved department’s sales goals on a monthly, quarterly and yearly basis• Maintained in-stock and presentable condition assigned areas• Remained knowledgeable on products offered and discuss available options• Assisted the shoe manager with floor merchandising.

•Responsible for design related tasks including pulling swipes/samples to illustrate line development and pricing merchandise for new Fall collection. •Assisted head footwear designer with both technical and hand sketches. •Attended and contribute in construction and prototype review sessions. •Helped build mailing list.