• Strategy formulation from qualitative research -Using design thinking framework• Product/service concept formulation -User stories, customer journey mapping, personas etc.• Product experience and design prototype -UX flows, clickable prototype, designing user research• Pitch craft and storytelling -Creating value proposition for the business concept

• Ideate UI screens based on business requirements and functional specifications• Improve existing UI designs based on the current internal design system• Understand client/business flow by identifying key users' needs and wants that would later be incorporated into the design• Understand system validation logic to curate all possible design flows based on all user roles

• Improve existing internal web applications for a more visually cohesive design• Collaborate with co-UI and UX designers to create a unified design system for internal projects

• Assisted the team in completing project deliverables and client requests• Spear-headed the Asia Pacific ATM Re-Design Project by revamping the current user experience and completely upgrading its interface design• Given and accomplished complex tasks such as coding Google Maps API and creating CSS Sprites for ATM Re-Design