Denise Tan Boon Chiew Email & Phone Number

Selangor, Malaysia

- Develop and execute marketing plans & strategy both online/offline in retail industry & commercial line to increase brand awareness; both home-use and commercial profile.- Manage and track marketing budget to ensure smooth progress plans within budget.- Capitalize on latest industry and research latest industry trends to strategize marketing solutions- Boost brand awareness and generated leads.- Devise and deploy online marketing campaigns with effective Google SEM & SEO, GDN, Shopping Ads, Social Media, Marketplace and viral video campaign strategies and work with external advertising agencies.- Create online content and manage corporate nationwide social media accounts to promote brand awareness and build consumer trust.- Deploy social media marketing strategy with Facebook marketing campaigns.- Develop and maintain healthy work relationship with key retail industry partners (all major shopping malls, online platforms, key account partners) in both marketing and business development.- Identifies partnership/sponsorship opportunities for joint outreach.- Plan, organize and coordinate nationwide event roadshow, trade show, new store launch and products launch event in retail shopping malls and develop innovative and targeted marketing materials to support roadshow implementation.- Develop offline product marketing assets including but not limited to: company profile, product booklet, brochure, etc.- Successfully project managed numerous retail and online marketing campaigns simultaneously.- Completed projects on-time and under-budget by collaborating with company internal departments.- Work closely with oversea HQ marketing & regional SBUs to create and maintain marketing initiatives and strategies with constant communication with SEA subsidiaries to brainstorm ideas.- Prepares marketing reports regularly (marketing report, product launch plan & presentation).- Direct report to Managing Director and HQ.

Selangor, Malaysia

Marketing Responsibilities- Develops strategic marketing plans and establish annual marketing budgets through the review of data, market analysis and market mix management.- Creates, manages and implements marketing plans and programs, both offline/online, to increase branding, awareness, and expansion of Johnson Fitness Malaysia product brands; both home-use and commercial profile.- Developing and managing editorial calendar and producing all digital marketing content for Johnson Fitness Malaysia and Matrix Fitness Malaysia including but not limited to: Google SEM & SEO & GDN, Social Media, Websites, Online Platform, Digital Advertising, Email & Collateral.- Manages strategic direction and produce all offline marketing content for Johnson Fitness Malaysia retail outlets/market including but not limited to: Event Roadshow, Trade Show, Product Launch, Retail Outlet POSM, Premium Gift Sourcing, Product Booklet & Company Profile for commercial market.- Collaborate with outside agencies (Digital Marketing, Design) and responsible for development of marketing strategy direction.- Builds relationships and works with major retail malls (Sunway Malls, Pavilion KL, 1 Utama, etc), key account corporations and strategic partners to maximize brand and marketing equity. - Conduct marketing research and review market trend in both retail and commercial fitness equipment market and related industries in Malaysia.- Plan and prepare a forward-looking analysis/plan for marketing activity and production utilizing supporting data.- Prepares marketing reports regularly and on an as needed basis (annual report & presentation).Business Development Responsibilities- Source and identifies potential retail malls/markets for expansion of retail outlets in Malaysia- Successfully develop leasing opportunities with retail malls; Pavilion KL, IOI City Mall to establish new retail outlets- Main contact person for management discussion to operational matters from top to bottom.

Kuala Lumpur, Malaysia

 Key person who monitor the sales and marketing of event accounts from Peninsular Malaysia, East Malaysia and oversea such as South Korea, China and India. Oversee and spearhead over 70 event accounts on weekly basis.  Manage in all aspect of sales and marketing in a wide varieties of event profile in consumer show such as maternity show, home show, IT fair, education fair, banking fair to trade expo, investment fair and international events. Responsible for handling and ensure all marketing details are recorded. Manage wider variety of events including corporate clients such as Malayan Banking Berhad and CIMB Bank Berhad. Successfully to continuously organized Korea Day during Hari Raya festival season in Y2014 and Y2015 and brought a total of 100,000 visitor to Mid Valley Megamall during low-peak/festival season. Successfully organized TEDxKL 2013 : Life Hacking, for 2,000 participants and increase MVEC function and utility as a suitable venue for seminar. Effectively acquired SPE Network Asia to organize Animax Carnival Malaysia 2014 and generate good impact on the brand awareness of MVEC on the social media platform.  Achieved extensive coverage on social media platform such as Facebook, Instagram and Twitter. Counsel event organizer on ATL marketing plan on brand awareness of MVEC through newspaper campaign, YouTube video Ads, outdoor advertising national wide. Created BTL marketing strategy by engaging community build online by setting up MVEC website (www.mvec.com.my). Monitor feedback through hashtag related to the exhibition centre supported in 3 social media networks – Facebook, Twitter and Google+. Cooperated with Operation personal to establish excellence in event management services, come up with ad-hoc action plans. Successfully achieved target set 95% full occupancy in Y2014, Y2015 and Y2016 calendar booking. Manage the monthly P&L report and annual Budget report and presentation of the company.

Kuala Lumpur, Malaysia

 Manage all aspect of sales for Mid Valley Exhibition Centre from sales enquiry to the completion of the event. Accomplish 30 – 40 event accounts on weekly basis annually. Manage the event accounts and cooperate with event organizers and contractors/suppliers to ensure all event requirements compile to company SOP in order to provide the best experience to visitors. To maintain and establish long term partnerships with clients by providing excellent post-sales and after-sales service. Conduct marketing research and analysis to provide strategic decision support for the promotional and branding of the exhibition centre including SWOT analyses and competitive positioning. Research and develop new business leads for low-peak season/festival period by arranging cold calls, e-mail prospecting and organise appointments to meet up with prospective client. Propose to approach international embassies for low-peak/festival season as they are more flexible to local festivals season compared to local event organisers. Successfully acquire event organiser, Korean Society of Malaysia to organise Korea Day 2013 during Hari Raya festival week to great success and satisfaction from organiser and provide a turn-out of around 55,000 visitors to Mid Valley Megamall in the low-peak season. Assist management in the preparation of monthly P&L report and annual budget. Succeed sales target of achieving 90 percent full occupancy by the company.

- Assisted in multi-platform marketing campaigns including various IT promotions and product launches.- Work closely with product team to understand the product and develop communications with internal/external parties.- Developed a marketing research presentation for the development of social media platform.- Part of a vibrant young team of marketers for IT events/roadshow.

Ipoh, Perak

 B2B and B2C computer and accessories vendor provider with after sales services. Assisted marketing team on daily operation including day to day office tasks/clerical duties/IT task. Participated as part of the sales and operation team for numerous PC fair road show such as Malaysia IT Fair and Pikom PC Fair. Have completed five road shows/events and which were organised in Peninsular Malaysia. Developed a marketing research presentation for the development of social media platform to assist company to expand growth in the digital market. Co-ordinated with purchasing and warehouse team on preparation of the sales products for roadshow. Assisted as part of sales and media team for the launching of pioneer IT World franchise shop (Apple Products vendor) in Perak.

Bachelor'S Degree, Marketing, Second Class Honours (Upper Class)

Activities and Societies: Election Team

Secondary School