•Led team of 6 individuals responsible for merchandising and marketing strategies for Direct to Consumer and B2B E-Commerce Fashion goods. •Oversaw management of customer websites. Including Amazon, Walmart, Wayfair, Beyond, Kohls, Target, Macy's, JCPenney, and Belk.• Responsible for P&L of the department.• Created brand strategies for 10 private label brands and 5 licensed brands.• Worked cross functionally with Sales, Design, Product Development, Marketing and Production… Show more •Led team of 6 individuals responsible for merchandising and marketing strategies for Direct to Consumer and B2B E-Commerce Fashion goods. •Oversaw management of customer websites. Including Amazon, Walmart, Wayfair, Beyond, Kohls, Target, Macy's, JCPenney, and Belk.• Responsible for P&L of the department.• Created brand strategies for 10 private label brands and 5 licensed brands.• Worked cross functionally with Sales, Design, Product Development, Marketing and Production departments.•Responsible for data analytics to drive sales through key word search, ROAS, market trends and white space analysis.•Oversaw product development calendar and online launch strategies for each retail customer.•Responsible for company and customer margin requirements through establishing retail and FOB targets.•Collaborated with Planning team to achieve turn goals, and flow product to minimize carrying costs.•Worked closely with retail customers to design effective promotions to meet customer needs and exceed sales goals.•Managed PDP content process inclusive of working with Bazaar voice, photography, video, and graphics.•Laser focused to achieve top of page placement and buy box ownership through managing reviews, scraping retails, optimized keywords and enhanced PDP.•Conducted comprehensive competitor analysis to identify opportunities for differentiation and growth. Show less

• Oversaw Merchandising functions of home textile brands: Lacoste, Hugo Boss and Kenneth Cole.• Manage initial launch across 7 categories.• Worked cross functionally with Sales, Design, Product Development, Marketing and Production departments.• Developed brand positioning through competitive market analysis.• Created line plan needs for each season and direct Design on assortment requirements.• Responsible for brand margin and establishing retail price points.• Provide… Show more • Oversaw Merchandising functions of home textile brands: Lacoste, Hugo Boss and Kenneth Cole.• Manage initial launch across 7 categories.• Worked cross functionally with Sales, Design, Product Development, Marketing and Production departments.• Developed brand positioning through competitive market analysis.• Created line plan needs for each season and direct Design on assortment requirements.• Responsible for brand margin and establishing retail price points.• Provide price targets and negotiate costs with Asia partners. • Made product presentations to accounts in both concept and final sample form.• Travel internationally to meet with Licensors on design and product development. Show less

• Oversaw Merchandising functions of Home textile brands: Kate Spade, Roxy, Quiksilver, and Joe Boxer.• Managed initial launch across multiple distribution channels. Specialty, Mass, Off Price• Manage CHF’s ecommerce Bedding line. • Category management inclusive of comforters, duvets, quilts, window (soft), bath (accessories and textiles)• Primary liaison with brand partners. Inclusive of product approvals, financial projections, and design calendar.• Managed team of two… Show more • Oversaw Merchandising functions of Home textile brands: Kate Spade, Roxy, Quiksilver, and Joe Boxer.• Managed initial launch across multiple distribution channels. Specialty, Mass, Off Price• Manage CHF’s ecommerce Bedding line. • Category management inclusive of comforters, duvets, quilts, window (soft), bath (accessories and textiles)• Primary liaison with brand partners. Inclusive of product approvals, financial projections, and design calendar.• Managed team of two merchandise managers and two merchandise assistants. Show less

• Responsible for the line plan development of a $40M division inclusive of Liz Claiborne, Roxy, Quiksilver, Dockers and Candies Home brands• Partnered with EVP of sales securing new brands as well as licensing renewal.• Managed communication between American Pacific and licensing partners.• Responsible for annual budgets, monthly forecasting, margin and profitability.• Partnered with design team to meet account needs while maintaining brand integrity.• Communicated directly… Show more • Responsible for the line plan development of a $40M division inclusive of Liz Claiborne, Roxy, Quiksilver, Dockers and Candies Home brands• Partnered with EVP of sales securing new brands as well as licensing renewal.• Managed communication between American Pacific and licensing partners.• Responsible for annual budgets, monthly forecasting, margin and profitability.• Partnered with design team to meet account needs while maintaining brand integrity.• Communicated directly with Asia partners to ensure margin, design esthetic, and delivery dates were achieved. Show less

• Beat 2003 gross margin rate by working closely with sourcing to negotiate sharp costs to increase profitability. • Re-invented petite bottoms business in 2003 by elevating the content and quality of two major programs. As a result, increased YTD sales plan by 4% and improved YTD gross margin dollars by 11%.• Resourced entire denim program and negotiated $250 thousand dollar for markdown money. In turn, increased YTD 2003 sales plan by 1% and increased YTD gross margin dollars plan by… Show more • Beat 2003 gross margin rate by working closely with sourcing to negotiate sharp costs to increase profitability. • Re-invented petite bottoms business in 2003 by elevating the content and quality of two major programs. As a result, increased YTD sales plan by 4% and improved YTD gross margin dollars by 11%.• Resourced entire denim program and negotiated $250 thousand dollar for markdown money. In turn, increased YTD 2003 sales plan by 1% and increased YTD gross margin dollars plan by 24%.• Turned basic tops business around by bringing in new fashion tops to drive sales. Increased YTD 2003 sales plan by 20% and gross margin dollars by 54%.• Led Ready to Wear division through a grand opening of a new store in Reno as a division captain. Ensured that merchandise in the entire division was flowed promptly to the new store. Show less