Denise Tyrrell Email & Phone Number

Houston, Texas Area

• Lead account managers in the performance of their operating responsibilities in order to maintain overall client retention, identify areas of potential account development and opportunities for professional growth.• Conduct regular meetings with the account group to discuss client challenges, opportunities and work in progress.• Develop and implement account management division directions, procedures and policies.• Guide account managers in career performance and skills development.• Recommend staffing changes necessary to support client needs and ensure positive/stable relationships.• Review strategies, creative briefs, conference reports, and all agency/client communications, in order to recommend improvements.• Evaluate campaign conceptual directions to ensure strategic marketing objectives remain in focus.• Assess estimates, quotes and unquoted invoices to ensure budget requirements are met and profitability maintained.• Analyze major media and public relations plans, and creative strategies before submission to clients.• Participate, as practical, in the presentation of annual plans and significant interim programs to client.• Contact and form relationships with senior client personnel commensurate with needs.• Ensure that financial management of accounts meets agency standards.• Serve as senior client service representative for major presentations (to new business and existing clients).

• Initiated, developed, implemented and supervised strategic marketing programs and advertising campaigns.• Evaluated the creative, media and strategic planning relative to objectives and client preferences.• Maintained a thorough knowledge of the dynamics and workings of the client’s business and overall competitive landscape.• Actively managed creative/production teams and support staff to ensure strategies and deliverables meet quality standards, timelines and budgets.• Worked integrally with other agency departments to develop effective strategies, briefing and results. • Fostered open communication with client management teams to cultivate close rapport.• Created, prepared and presented marketing proposals, creative briefs, agency POVs and written documentation. • Participated in client presentations and new business pitches. • Facilitated quantitative and qualitative research and analyze information to identify key findings.• Oversaw financial activity for cost proposals, authorizations, billing and profitability.

• Retained to identify and develop new business opportunities• Created and implemented a self-promotion strategy for the design firm• Handled public relations efforts, and analyzed and recommended media placement.

• Handled agency’s entire account list with responsibility for preparing marketing and media plans• Supervised the creative and production work• Implemented promotions and special events.

• Directed and coordinated the day-to-day agency activities and client contact on major accounts, which involved the initiation and execution of all marketing, creative, media and research activity.

• Founded the national award-winning graphic design boutique company specializing in print advertising.