• Developed 5 impactful marketing collaterals to support team initiatives, highlight department capabilities and boost product sales• Spearheaded 7 strategic initiatives aimed at increasing sales revenue, expanding the business across Southeast Asia, enhancing product capabilities and strengthening data robustness in order to adapt to evolving market trends• Fostered strong relationship among clients and colleagues by employing effective communication and interpersonal skills, enabling a thorough understanding of their needs and concerns• Collaborated seamlessly with cross-functional teams to deliver tailored solutions to clients, resulting in increased cross-selling opportunities for the business

• Responsible for collective team and individual management of key client account and projects, helping to deliver data-backed insights and actionable recommendations to aid our clients to be more end-customer centric and improve their NPS and journey• Actively involved from project inception – working in parallel with clients to identify key problem statements and support senior individuals in building effective solutions that work for our clients• Experienced in fieldwork management – led and participated in at least 4 survey fieldworks to collect data through qualitative and quantitative methodologies in a time bound project timeline • Exposed to direct project management – positioned as the first point of contact during a client programme, responsible for being the 1st inceptor for client requests and appropriately managing or escalating situations • Skilled in data analysis and data visualisation - analysed data from surveys and programmes, turning data into prioritised insights and effective recommendations through individual contribution and senior guidance

• Experienced in managing marketing projects and content creation – led the creation and delivery of collaterals such as pitchbooks, posters, PowerPoint decks and logos for the bank to support front-office client pitches and client servicing • Spearheaded the use of data analytics in identifying gaps within existing processes - analysed and monitored the views and downloads of collaterals in the bank’s intranet and translated the data into actionable steps by identifying the needs and gaps of the bank and driving the creation of collaterals and pitchbooks• Identified as a high performer and was converted into a contract role after a 6-month internship

• Supported the team on daily, weekly, and monthly deliverables and collaterals to be sent to the bank’s clients

• Analysed and presented quantitative and qualitative findings for 2 different consulting projects related to the banking sector for Aon’s clients, as well as contributed to the research process• Created 4 new website pages on Aon’s intranet for human resources on employee wellbeing and Aon’s guidelines for working during a pandemic• Analysed and presented quantitative and qualitative findings for consumers’ credit card preferences and behaviours for Aon’s client

Conducted consumer market research on makeup consumption in Singapore.Research topic: Understanding Beauty Trends in the Singapore Market and Consumer Perception on Coty Colour Cosmetics Brands

• Coordinated and managed end-to-end operations of Coty’s first Cross Divisional Store in Asia, and liaised with main stakeholders across Coty’s 3 divisions, landlords, vendors and operations team• Analysed and organised data for Coty’s distribution channels across 12 countries for the luxury and consumer beauty division, and provided recommendations to the Managing Director of Luxury for business development• Streamlined and analysed Coty’s sell-in and sell-out data across 4 countries for the luxury and consumer beauty division in order to track and report the performance of Coty’s retailers

• Liaised and coordinated with Tokidoki for a month- long collaboration campaign between Udders and Tokidoki• Pitched and executed a social media campaign consisting of 9 Instagram and 9 Facebook posts for the Tokdoki and Udders collaboration• Researched and executed a plan to increase social media engagement for Udder’s Instagram feed, and saw an increase of 5-8 comments per post

• Successfully handled and communicated with 8 different external vendors for an 800 people internalstaff carnival to raise awareness on service excellence• Analysed data of 1218 participants from LTA’s projects from 2014-2017 and presented findings to the assistant manager, leading to the pioneering of targeted marketing efforts• Independently designed and executed 2 publicity posters which were placed in all 3 of LTA offices,effectively reaching around 2500 internal staffs