Global Market Research Manager
CurrentDriving global consumer insights for Brand and Product Portfolio Strategy
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@zespri.com
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Denise Zhuang is listed as Global Market Research Manager at Zespri International, a company with 600 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a work email signal at zespri.com and a matched LinkedIn profile for Denise Zhuang.
Denise Zhuang previously worked as Global Strategic Insights Lead, Beauty Centre of Excellence at Johnson & Johnson Vision and Manager, Global Strategic Insights, Beauty Brand at Johnson & Johnson Vision Care Companies. Denise Zhuang holds Master Of Marketing Research, Marketing Research from University Of Georgia - Terry College Of Business.
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I am passionate about people and a huge advocate of translating insights into people-centric products and experiences. I am curious about what people think, feel, and do. I love sharing the stories of people, with the motivation to design products and experiences that consider the end users' needs. I get an immense sense of satisfaction when consumers want and love the products we crafted specially for them.My specialties include:✦ Brand Equity Tracking✦ Communications Testing✦ Packaging research✦ Naming research✦ Knowledge estate reviews✦ Product research✦ Prototype development testing✦ Consumer interviews✦ Consumer panels✦ EthnographyMoments of pride:✦ Collaborated on an AR try-on app that addressed gaps identified in the shopper journey✦ Spearheaded end-to-end research initiatives for the successful product launches of four Acuvue® Define® Asia beauty lenses – Radiant Bright™, Radiant Charm™, Radiant Sweet™, Radiant Chic™ (launched between 2016 to 2018)✦ Designed a test & learn plan for a beauty experience store that leverages A.I. capabilities for in-store video analysis, ethnography, survey and panel discussions✦ Adapted Google Sprint method to suit business needsI have a strong track record of collaborating well with stakeholders of varying levels of authority across different functions such as R&D, Experience Design, Marketing, and IT. I believe that strong communication and knowledge sharing can encourage collaboration, a key pillar for successful project outcomes.
Listed skills include Marketing Research, Segmentation, Customer Insight, Market Research, and 43 others.
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Singapore
Driving global consumer insights for Brand and Product Portfolio Strategy
Singapore
Consumer Insights Lead who ensures strategic business decisions are made with the end consumer in mind. Endorses flexibility, nimbleness, and resourcefulness in research approaches to allow for quick decisions while staying focus on business goals.
Singapore
Spearheaded all research initiatives to create consumer relevant communications in support of the successful product launches of four latest Acuvue® Define® beauty lenses in Asia. Shaped a business-critical beauty deep dive workshop which identified key strategies to propel the business based on consumer needs and wants.
Global
Led end-to-end research for Acuvue® Define® to understand consumer needs, solicit prototype design feedback, and inform the Innovation beauty pipeline strategy in close partnership with R&D and Marketing. Key Acuvue® Define® markets are China, Japan and South Korea.
Global
Analyzed Acuvue® sales and brand health performance metrics, as well as managed beauty research initiatives in partnership with R&D and Marketing.
Regional (APAC)
Regional (APAC)
Regional (APAC)
Singapore
Other employees you can reach at zespri.com. View company contacts for 600 employees →
Rob Carter
Colleague at Zespri InternationalTauranga, Bay Of Plenty, New Zealand, New Zealand
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DN
Diana Naa
Colleague at Zespri InternationalGambir, Jakarta, Indonesia, Indonesia
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JP
Jitu Patel
Colleague at Zespri InternationalBay Of Plenty, New Zealand, New Zealand
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LO
Lydia O'Meara
Colleague at Zespri InternationalTauranga, Bay Of Plenty, New Zealand, New Zealand
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WB
Warren Blundell
Colleague at Zespri InternationalBay Of Plenty, New Zealand, New Zealand
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MD
Marco Defrancesco
Colleague at Zespri InternationalCesena, Emilia-Romagna, Italy, Italy
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RM
Rodrigo Marrero
Colleague at Zespri InternationalGreater Madrid Metropolitan Area, Spain
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ST
Sit Tester
Colleague at Zespri InternationalHyderabad, Telangana, India, India
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FR
Fani Ragkou
Colleague at Zespri InternationalGreece, Greece
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SM
Sophie Merwe
Colleague at Zespri InternationalBay Of Plenty, New Zealand, New Zealand
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Activities and Societies: SMU Fencing Club, Freshmen Orientation Group Facilitator, SMU Students' Association
Exchange semester at Haskayne School of Business
Quick answers generated from the profile data available on this page.
Denise Zhuang works for Zespri International.
Denise Zhuang is listed as Global Market Research Manager at Zespri International.
AeroLeads has found 1 work email signal at @zespri.com for Denise Zhuang at Zespri International.
Denise Zhuang is based in Singapore, Singapore, Singapore while working with Zespri International.
Denise Zhuang has worked for Zespri International, Johnson & Johnson Vision, Johnson & Johnson Vision Care Companies, Johnson & Johnson Vision Care, Inc., and Gfk Asia.
Denise Zhuang's colleagues at Zespri International include Rob Carter, Diana Naa, Jitu Patel, Lydia O'Meara, and Warren Blundell.
You can use AeroLeads to view verified contact signals for Denise Zhuang at Zespri International, including work email, phone, and LinkedIn data when available.
Denise Zhuang holds Master Of Marketing Research, Marketing Research from University Of Georgia - Terry College Of Business.
Denise Zhuang is listed with skills including Marketing Research, Segmentation, Customer Insight, Market Research, Analysis, Qualitative Research, Quantitative Research, and Market Analysis.
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