My career encompasses roles as an digital marketing manager and PR specialist. My skill set encompasses proficiency in tools such as Google Analytics, Google Tag Manager, Google Ads, and Google Search Console, HubSpot for efficient online operationsAn important aspect of my professional arsenal is a deep understanding of the field of digital marketing. This entails grasping fundamental concepts and methods of online marketing, including SEO, pay-per-click (PPC) advertising, social media and content marketing. My analytical prowess enables me to effectively analyze data and evaluate campaign outcomes using tools like Google Analytics.Practical application of SEM involves content optimization and management of advertising campaigns through platforms such as Google Ads and Google Search Console, coupled with the development of targeted content (videos, texts, graphics). My technical acumen includes basic knowledge of web technologies such as HTML and CSS. Project management experience empowers me to proficiently plan, coordinate, and monitor marketing initiatives.Currently, I continue to improve my knowledge and skills. I completed a two-month brand management training program at Aalto University. I also received a certificate as a contextual advertising specialist through the Google Partners program. I am committed to continuous learning and regularly update my knowledge base.A glimpse into my recent project.Website: Volkkarihuolto.fiObjective: Website development and targeted promotion focusing on the Espoo region and surrounding areas, targeting audience financially capable adults with cars.Approaches: SEM.Comparison of organic traffic over 3 months (data from Google Search Console): Clicks increased by 290.06%, impressions rose by 179.8%. CTR increased from 1.8% to 2.9% (approximately 3.3% in the last week). ROAS=~3380%PPC campaigns are regularly updated with new targeted ad campaigns based on created landing pages. Conversions are configured through Google Tag Manager, including phone call link clicks and email link clicks, as well as completion and submission of contact forms. CTR (data from Google ADS): around 11.8%, averaging around 30 conversions.I would be glad to provide more detailed insights about my work in person.