➡️ Innovative, motivated & seasoned Marketing leader with 12+ years in product & growth marketing. Repeatedly grew brands & products to multimillion user bases; ➡️ Personal & professional experience in blockchain 5+ years cumulatively, deep understanding of blockchain (crypto) infrastructure & Web3 usage behavior; ➡️ Latest experience: CMO in MAXX Finance, a DeFi project on Polygon; previous experience ranges from raising startups to scaling large enterprise brands (full time at Fortune 500 brands, including Procter & Gamble, Danone), research & consulting projects experience for fintech & blockchain – Alphabank ventures (crowdfunding, crowdlending potok.digital), RVC Blockchain Ventures, HSBC bank; e-commerce – PrimeBeef, Lukoil LLC, AlphaPet, heavy industry & technology – RUSAL, S7 engineering, etc.); ➡️ Proven track record in holistic full stack marketing for both B2B & B2C: marketing teams management, research, analysis, product marketing, brand management, content marketing, organic promotion, social media, community management, influencer marketing, partnership marketing, event marketing, paid ads, PR public relations ➡️ Master’s degree in applied mathematics and statistics for Sociological research (Moscow State University of Lomonosov)
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Cmo, Research And StrategyOwner.OneYerevan, Am -
Cmo, Research & StrategyOwner.One Jan 2024 - Present
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Chief Marketing OfficerMaxx Finance Jun 2022 - Present▪ Run marketing & business development department at MAXX Finance, the fairly launched community driven DeFi project on #Polygon network. Built & lead remote marketing function & team; collaborate with product management and product development; ▪ Researched (qualitative & quantitative research), emerging trends and market conditions in Web3 space & similar Ethereum EVM DeFi projects to develop product & brand & value message proposition ▪ Managed content marketing strategy & cross channel marketing campaign execution, including partnership marketing activations -
On-Demand Cmo, Marketing / Bd Advisor (Multiple Clients, Diverse Industries)Stars & Fishes, Marketing Hi Tech Sep 2017 - PresentYerevan, Yerevan, Am▪ Lead AdHoc Marketing & UX research; develop & co-implement growth, product & online marketing strategies & marketing automation (SaaS) solutions for Clients from diverse industries (B2B and B2C);▪ Work closely with executives (CMOs, CBDOs, CEOs, Founders, Owners, Sales VPs, etc.) on setting up goals & KPIs for marketing function; act a strategic advisor to maximize return on the investment in integrated marketing automation (SaaS) products;▪ Clients (cases achievements): AlphaPet (10x growth in e-commerce), Petkorm (double digit growth), Primebeef (double digit growth), Royal Cane (digit growth), double digit growth for Lukoil LLC, online markcom improvements for Rusal, S7 Engineering, iFarming, successful MVP launch for AlfaBank ventures, RVC Ventures;▪ RESULTS: Delivered projects brought proven positive impact on businesses, based on feedback from Clients; ATH results: Annual revenue +150%, Recurring revenue +300%, Annual net profit +100%; average results: over 10% growth vs. target. -
Founder, Vp Of ProductSparrow Pro - Electro Transportation Apr 2015 - Jul 2017Launched startup “Sparrow Pro” (hardware & software), innovating in urban mobility (small e-scooter with unique hardware folding & navigation app & sharing system): https://vimeo.com/367205629; https://vimeo.com/367245802; (these are 2 draft videos, supposed to be launched on kickstarter some day)Results: raised 2 investment rounds (private investors and local CIS acceleration program), built a multifunctional start up team (marketing, product, engineering, operations), built working prototype, developed UX & the full toolkit for pre-launch; Project closed due to inability to industrialize the product locally (in Russia); managed to keep trust understanding with all of the investors (some eventually became my Clients in marketing consulting)
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Senior Brand ManagerDanone Sep 2011 - Apr 2015Paris, FrLed a team of brand marketers for a top Danone brand in CIS. Provided profitable & sustainable growth +10% revenue, +15% in profitability av. for 3 yrs to Bio Balance through: brand strategy transformation, advancing the brand awareness, smart repositioning and new communication strategy with a mix of multiple online and offline channels; led product marketing strategy transformation; provided support to Sales function through trade marketing toolkits and inbound marketing materials; led performance marketing and marketing automation strategy and overseeing marketing technology used; cross-functional collaborations with internal stakeholders (product, sales, finance) -
Brand Operations Integration ManagerProcter & Gamble Oct 2009 - Sep 2011Cincinnati, Ohio, UsResearched and managed marketing communications channels efficiency & synergy across multiple brands (laundry, home & baby care categories). Improved value of digital communication within cross channel marketing planning. Led a major contribution to e-commerce project launch for Pampers in Eastern Europe. -
Marketing Researcher &Analyst (Ex-Comcon, Currently Ipsos)Ipsos Sep 2007 - Sep 2009Paris, FrLed Ad Hoc consumer & user experience research, formulate insights & improvement recos for product marketing, communication strategies, brand building; Key accounts: Unilever, Colgate-Palmolive, Procter & Gamble, John Deere
Den Lelin Skills
Den Lelin Education Details
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Lomonosov Moscow State University (Msu)Sociology (Math Stats Methods In Applied Research Of Mass Media)
Frequently Asked Questions about Den Lelin
What company does Den Lelin work for?
Den Lelin works for Owner.one
What is Den Lelin's role at the current company?
Den Lelin's current role is CMO, Research and Strategy.
What schools did Den Lelin attend?
Den Lelin attended Lomonosov Moscow State University (Msu).
What skills is Den Lelin known for?
Den Lelin has skills like Strategic Planning, Business Development, People Management, Customer Insight, Business Administration, Sales Management, Marketing Management, Trade Marketing, Shopper Marketing, Fmcg, Brand Equity, Negotiation.
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