Den Lelin
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Den Lelin Email & Phone Number

CMO, Research and Strategy at Owner.One
Location: Yerevan, Yerevan, Armenia 8 work roles 1 school
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Current company
Role
CMO, Research and Strategy
Location
Yerevan, Yerevan, Armenia
Company size

Who is Den Lelin? Overview

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Quick answer

Den Lelin is listed as CMO, Research and Strategy at Owner.One, a company with 46 employees, based in Yerevan, Yerevan, Armenia. AeroLeads shows a matched LinkedIn profile for Den Lelin.

Den Lelin previously worked as CMO, Research & Strategy at Owner.One and Chief Marketing Officer at Maxx Finance. Den Lelin holds Master'S Degree, Sociology (Math Stats Methods In Applied Research Of Mass Media) from Lomonosov Moscow State University (Msu).

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Email format at Owner.One

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Owner.One

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Profile bio

About Den Lelin

➡️ Innovative, motivated & seasoned Marketing leader with 12+ years in product & growth marketing. Repeatedly grew brands & products to multimillion user bases; ➡️ Personal & professional experience in blockchain 5+ years cumulatively, deep understanding of blockchain (crypto) infrastructure & Web3 usage behavior; ➡️ Latest experience: CMO in MAXX Finance, a DeFi project on Polygon; previous experience ranges from raising startups to scaling large enterprise brands (full time at Fortune 500 brands, including Procter & Gamble, Danone), research & consulting projects experience for fintech & blockchain – Alphabank ventures (crowdfunding, crowdlending potok.digital), RVC Blockchain Ventures, HSBC bank; e-commerce – PrimeBeef, Lukoil LLC, AlphaPet, heavy industry & technology – RUSAL, S7 engineering, etc.); ➡️ Proven track record in holistic full stack marketing for both B2B & B2C: marketing teams management, research, analysis, product marketing, brand management, content marketing, organic promotion, social media, community management, influencer marketing, partnership marketing, event marketing, paid ads, PR public relations ➡️ Master’s degree in applied mathematics and statistics for Sociological research (Moscow State University of Lomonosov)

Listed skills include Strategic Planning, Business Development, People Management, Customer Insight, and 27 others.

Current workplace

Den Lelin's current company

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Owner.One
Owner.One
CMO, Research and Strategy
Yerevan, AM
Website
Employees
46
AeroLeads page
8 roles

Den Lelin work experience

A career timeline built from the work history available for this profile.

Cmo, Research And Strategy

Yerevan, AM

Cmo, Research & Strategy

Current
Jan 2024 - Present

Chief Marketing Officer

Current
  • Run marketing & business development department at MAXX Finance, the fairly launched community driven DeFi project on #Polygon network. Built & lead remote marketing function & team; collaborate with product management.
  • Researched (qualitative & quantitative research), emerging trends and market conditions in Web3 space & similar Ethereum EVM DeFi projects to develop product & brand & value message proposition
  • Managed content marketing strategy & cross channel marketing campaign execution, including partnership marketing activations
Jun 2022 - Present

On-Demand Cmo, Marketing / Bd Advisor (Multiple Clients, Diverse Industries)

Current

Yerevan, Yerevan, AM

  • Lead AdHoc Marketing & UX research; develop & co-implement growth, product & online marketing strategies & marketing automation (SaaS) solutions for Clients from diverse industries (B2B and B2C);
  • Work closely with executives (CMOs, CBDOs, CEOs, Founders, Owners, Sales VPs, etc.) on setting up goals & KPIs for marketing function; act a strategic advisor to maximize return on the investment in integrated.
  • Clients (cases achievements): AlphaPet (10x growth in e-commerce), Petkorm (double digit growth), Primebeef (double digit growth), Royal Cane (digit growth), double digit growth for Lukoil LLC, online markcom.
  • RESULTS: Delivered projects brought proven positive impact on businesses, based on feedback from Clients; ATH results: Annual revenue +150%, Recurring revenue +300%, Annual net profit +100%; average results: over 10%.
Sep 2017 - Present

Founder, Vp Of Product

Sparrow Pro - Electro Transportation

Launched startup “Sparrow Pro” (hardware & software), innovating in urban mobility (small e-scooter with unique hardware folding & navigation app & sharing system): https://vimeo.com/367205629; https://vimeo.com/367245802; (these are 2 draft videos, supposed to be launched on kickstarter some day)Results: raised 2 investment rounds (private investors and.

Apr 2015 - Jul 2017

Senior Brand Manager

Paris, FR

Led a team of brand marketers for a top Danone brand in CIS. Provided profitable & sustainable growth +10% revenue, +15% in profitability av. for 3 yrs to Bio Balance through: brand strategy transformation, advancing the brand awareness, smart repositioning and new communication strategy with a mix of multiple online and offline channels; led product.

Sep 2011 - Apr 2015

Brand Operations Integration Manager

Cincinnati, Ohio, US

Researched and managed marketing communications channels efficiency & synergy across multiple brands (laundry, home & baby care categories). Improved value of digital communication within cross channel marketing planning. Led a major contribution to e-commerce project launch for Pampers in Eastern Europe.

Oct 2009 - Sep 2011

Marketing Researcher &Analyst (Ex-Comcon, Currently Ipsos)

Paris, FR

Led Ad Hoc consumer & user experience research, formulate insights & improvement recos for product marketing, communication strategies, brand building; Key accounts: Unilever, Colgate-Palmolive, Procter & Gamble, John Deere

Sep 2007 - Sep 2009
1 education record

Den Lelin education

  • Lomonosov Moscow State University (Msu)
    Lomonosov Moscow State University (Msu)
    Sociology (Math Stats Methods In Applied Research Of Mass Media)
FAQ

Frequently asked questions about Den Lelin

Quick answers generated from the profile data available on this page.

What company does Den Lelin work for?

Den Lelin works for Owner.One.

What is Den Lelin's role at Owner.One?

Den Lelin is listed as CMO, Research and Strategy at Owner.One.

Where is Den Lelin based?

Den Lelin is based in Yerevan, Yerevan, Armenia while working with Owner.One.

What companies has Den Lelin worked for?

Den Lelin has worked for Owner.One, Maxx Finance, Stars & Fishes, Marketing Hi Tech, Sparrow Pro - Electro Transportation, and Danone.

How can I contact Den Lelin?

You can use AeroLeads to view verified contact signals for Den Lelin at Owner.One, including work email, phone, and LinkedIn data when available.

What schools did Den Lelin attend?

Den Lelin holds Master'S Degree, Sociology (Math Stats Methods In Applied Research Of Mass Media) from Lomonosov Moscow State University (Msu).

What skills is Den Lelin known for?

Den Lelin is listed with skills including Strategic Planning, Business Development, People Management, Customer Insight, Business Administration, Sales Management, Marketing Management, and Trade Marketing.

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