Denis M. Gratton (He/Him) Email & Phone Number

Ottawa, Ontario, Canada

Ottawa, Canada Area

Ottawa, Canada Area

Responsible for the following key areas of business:Planning, instructional design and development, and implementation of all train-the-trainer classroom-based and virtual classroom workshops, accelerated certification programs, and products (e-books, self-study kits, toolkits, and e-learning modules).Management of all marketing activities such as direct mailing, email marketing, and social media campaigns as well as a comprehensive, multi-channel social media strategy.Maintenance and on-going enhancement of the corporate website including search engine optimization and marketing (SEO/SEM) strategies, Pay-Per-Click (PPC) campaigns, and Call-to-Action (CTA) techniques.Implementation and customization of the company's customer relationship and learning management systems (CRM/LMS) which drives all facets of the business including sales, customer service, operations, and marketing.Data mining of our corporate database to develop data models and analytics used to measure business results, target marketing efforts, and drive overall business decisions.Creation and implementation of revenue-generating and cost-saving initiatives, such as the Learning Passport, Accelerated Certification Programs, and outsourcing of materials fulfillment. Management of a highly-skilled and diverse team of instructional designers, marketing analysts, and social media coordinators as well vendors and strategic partners.

Ottawa, Canada Area

Designed and implemented a performance measurement framework used to measure a Human Resource function’s contribution to overall corporate objectives and business performance. Mapped current business processes, brainstormed future processes, and analyzed the resulting gaps. Assessed organizational needs and employee performance against the gaps in order to design solutions to improve results. Conducted a training needs analysis for an Accounts Management group of over 90 employees.Developed user-friendly instructional, communication, and performance support materials for a broad range of learners including technical maintenance groups, operations workers, sales people, middle management, and senior executives.Facilitated focus groups for clients and employees at all levels.

Ottawa, Canada Area

Responsible for the design, development, and implementation of 6 major training and communication programs at Canada Post, on schedule and within budget.- Developed work plans and managed budgets ranging from 60 to 850 days effort.- Managed teams ranging from 2 to 20 employees.- Managed the implementation and delivery of training programs ranging from single site, 2 trainers, 50 users, and 30 days effort to 14 sites, 12 trainers, 9,000 users, and 1.5 years effort.Conducted several performance and training needs assessments, including:- 12 different operations groups totaling about 9,000 employees including management.- Sales and Customer Support groups of over 300 employees.Designed and implemented solutions aimed at improving employee performance, including:- A multi-dimensional training program including a video used to educate sales staff on new processes and continuous improvement programs. The video received a “Tele” award for best video produced by corporations in America. The education program received the Outstanding Instructional Intervention award from the National Society of Performance and Instruction–Ottawa Chapter (1994).- Instructor-led, train-the-trainer, and on-the-job training programs for enterprise-wide applications. - Corporate-wide communication plans for process improvement and training initiatives.- Roll-out and post-implementation plans for users of custom applications.Managed the transition activities, and a team of 10 individuals, supporting the transformation of a provincial income assistance program. The team was responsible for assisting 21 field offices (approximately 350 employees) in implementing redesigned jobs and processes, as well as the roll-out of a new information management system. Delivered software and job training to line staff, unionized employees, and management within large organizations.

B, Comm Honours, Finance

Education record