Denis Pulido Email & Phone Number

Bogotá, Bogota, Co

Bogotá, Distrito Capital, Colombia

Entrepreneurship specializing in the purchase and sale of used vehicles, focused on offering B2B solutions to dealerships and companies in the automotive sector. Responsible for strategic planning, operational management, and the development of commercial alliances with dealerships and corporate fleets. Experience in managing key accounts, market analysis, and positioning the brand as a strategic partner in the automotive industry.Achievements:Implemented a wholesale sales system that established recurring B2B transactions with key clients.Negotiated supply agreements with strategic suppliers, increasing inventory profitability by 10%.

Colombia

Commercial Director of Corporate Financing Sales Channel and Achievement of Disbursement Targets.Responsible for commercial strategic planning, sales forecasting, goal setting, market opening, and market penetration in the B2B vehicle segment, reporting to the President. Managed financial resources for sales and marketing, and led digital product development. Coordinated technology, operations, risk, and marketing departments to optimize the user experience. Led the commercial team in Colombia, implementing action plans, incentives, KPI analysis, and training programs. Demonstrated leadership in sales management, decision-making, and critical analysis to enhance commercial performance and achieve corporate objectives.Achievements:Led the market penetration strategy, exceeding the target of 15% with a 70% achievement, improving customer retention and brand loyalty.Increased the customer acquisition rate by 200% monthly, implementing internal credit policies adopted by the risk department.Raised disbursements by 57% in 4 months, integrating financial services into the B2B sales platform, utilizing agile methodologies (PM4R) as Product Owner (PO).Exceeded budgeted targets by up to 121.95% by structuring the commercial management process and forming a consultative sales team with an incentive plan, improving customer acquisition rate and conversion.

Bogotá, Distrito Capital, Colombia

Responsible for leading corporate B2B commercial negotiations nationwide, ensuring the mass placement of vehicles across the group's automotive showroom network, achieving expected sales and profitability targets. Managed the commercial budget in line with internal policies, standards, and product mix, based on data analysis of market trends, target audience, and specific B2C requirements. Established and developed key strategic alliances with new suppliers, consolidating negotiations and creating barriers to entry for competitors.Achievements:Increased the vehicle placement rate by 20%, enhancing inventory security and reducing lost sales. Utilized Lean methodologies to optimize processes.Optimized inventory turnover by 33.3%, reducing the cycle from 15 to 10 days, improving cash flow, and decreasing risks of obsolescence and storage costs in B2C. Implemented advanced inventory management strategies.Enhanced negotiation capabilities, securing a 23% market share as a key client, achieving an 8% cost reduction and sustainably consolidating commercial relationships.

Bogotá D.C., Colombia

In the Avianca project - I will lead the migration and support process of the sales and distribution module, ensuring quality standards and performing controls to continuously monitor and improve the performance of operations. I managed strong customer relationships through effective communication, alignment of expectations and delivery of solutions that bring strategic value.Achievements- I achieved a 25% reduction in turnaround times through the implementation of SMART objectives and the application of Agile Scrum Methodologies, thus optimizing the efficiency and productivity of the team.

Bogotá D.C., Colombia

Wholesale coordinator Manager | Grandes Superficies de Colombia - CarrefourLed wholesale sales in Colombia, managing operations to meet financial objectives and drive growth. Strengthened commercial relationships through commercial and marketing strategies for sell-in and sell-out, including brand activations to increase sales and improve profitability and brand positioning. Optimized KPIs and aligned logistics with the client's organizational structure, enhancing operational efficiency. Additionally, led the sell-out sales team, developing incentive plans and overseeing training across the store network.Achievements:Led the expansion of the retail store network from 4 to 10 stores nationwide, achieving 150% growth. Expanded market coverage, increased revenue, diversified risks, and improved operational efficiency through economies of scale.Achieved 100% of sales and profitability targets for sell-out through effective commercial tactics, maximizing revenue and optimizing costs.Implemented a module for closing techniques and customer service in stores, improving sales closing effectiveness by 35% and increasing customer satisfaction ratings by 40%.

Bogotá D.C., Colombia

As a Business Developer, I managed the growth of the market, ensuring compliance with sales budgets and performance indicators of the sales teams. I designed, planned and executed commercial strategies with interdisciplinary teams, managed business rounds and led training programs, also providing accompaniment and feedback to the members of the commercial team.Achievements- Achieved 110% of the annual budget, successfully leading two commercial teams and supervising more than 45 professionals to exceed the established objectives.- I contributed to the internal corporate recognition "Club 100" with the promotion of 60% of the team, thanks to my leadership in the effective management of the commercial teams under my direction.

Master, Marketing & Distribution Channels

Bachelor, Industrial Engineering

Big Data Business

Consultant, Sap Sd (Sales And Distribution)