Denisse Ayala Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

As a Nudge Planner, I create video recommendations of activities, outings, dining experiences, and other things to do locally in San Francisco.

Brooklyn, New York, Us

Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.

San Francisco, California, Us

In my role, I pioneer internal and external initiatives to position the agency as an expert in the social space through education on trends, tools, creative inspiration, platform brilliant basics, and shifts in the industry. I foster trust with clients by understanding their business objectives and their vision for success. This includes providing social thought leadership, ensuring a flawless social execution across the consumer journey, and tracking on performance benchmarks — all while managing a social team. Successes to date include redefining the agency’s social offerings resulting in a new business win, establishing Camp + King as Four Roses Bourbon’s social agency of record, and exemplary thought leadership that added incremental projects from existing accounts, like RE/MAX.Notable clients: Papa Johns, Four Roses Bourbon, RE/MAX, Energizer

New York, Ny, Us

Senior social strategist helping brands define their role on social though a platform, program, and pulse perspective incorporating a creative and paid social strategy to deliver content that drives actionable results aligning to a brand's larger business objectives. As a Media Supervisor, I developed the media strategy including media planning and execution of social campaigns focused on brand awareness and performance marketing while managing budgets of $1.5MM+. Effectiveness of campaigns delivered CPMs that were 12% more effective while contributing to an increase in brand favorability of 2.7 points.I also supported a mix of clients across industries including -- Tyson Foods, CDW, iTradeNetwork, California Community Colleges, OUE Skyspace L.A, Jimboy's Tacos, and FEMA.As a member of Ogilvy SocialLab's ED&I task force, I was responsible for developing processes to vet for campaign bias in client work, identify and develop a stock imagery resources that are representative of the internationality of audiences, among other initiatives.

New York, Ny, Us

Senior social strategist serving on the global and regional integrated marketing communications team for Motorola and SC Johnson's home cleaning and shoe care brands -- Scrubbing Bubbles, Mr Muscle, Pledge, and KIWI Shoe Care. I served as a social brand steward, guiding strategy in social content creation, managing third party and influencer partnerships on a global and local level, and managed internal regional hubs overseeing social activations locally.

Chicago, Il, Us

Social media lead guiding social strategy within larger integrated marketing campaigns on behalf of diverse clients and non-profits. Provided social strategic direction and POVs to support new business initiatives resulting in successful pitches to Walt Disney World Parks & Resorts, Jack Daniel’s, Target and Coca-Cola among others.

Chicago, Il, Us

Worked in a cross-agency team on behalf of the Illinois Health Insurance Marketplace (Get Covered Illinois) supporting earned media efforts leveraging PR, grassroots outreach, and social media tactics focused on reaching multicultural audiences.

New York, Ny, Us

Served on social team collaboratively working across creative and digital teams to implement social media campaigns for Fuel Up to Play 60 and Diary Good - a division of Dairy Management Inc. Tasks included development of social POVs, editorial writing, SEO/website optimizations, community management, and more.

Chicago, Il, Us

Community manager tasked with maintaining an active online presence for brands on platforms such as Facebook, Twitter, Pinterest, Reddit and blogs. Developed editorial calendars and engaging creative content along with competitive analyses for various brands, social listening reports, and influencer mapping to support organic blogger outreach programs.

Chicago, Illinois, Us

Assisted the agency in presenting opportunities to new and existing clients incorporating social media as an extension of their current integrated marketing strategies at a time when leveraging social media for marketing purposes first emerged. Supported in the ideation and strategy for integrated social media campaigns, blogger outreach programs, editorial calendars, content creation, along with social listening and social media performance analyses while maintaining agency teams up-to-date with emerging social media trends and opportunities.Additionally, served as a community manager for brands such as Tampico, Madrina’s Beverages, Latino Fashion Week and PACO Collective.

Developed a proactive earned communications campaign for Bundle of Joy Diaper Bank -- a non-profit Chicago organization whose mission is to ensure every family in Chicago has access to a supply of clean diapers. Additionally, efforts included raising awareness for the newly launched organization and encourage donations which resulted in: • New relationships between local schools, businesses and community members• Increased following on social media (37% Facebook, 30% Twitter) • Successfully produced and placed four PSAs on-air (English & Spanish) on local Chicago radio • Developed “Party Pack” marketing toolkit (similar to MaryKay parties) to incite diaper donations

Assisted in the ideation, strategy, and execution of various experiential events and leveraged social media for clients' corporate social good programs. Additional tasks included development and maintenance of editorial web content and proactive media relations – media outreach and coordination of media at special events.

Bachelors Of Arts, Advertising And Public Relations, Marketing Minor

Associates In Arts, Communications