Denisse Ayala

Denisse Ayala Email and Phone Number

Associate Director, Social Strategy @ Camp + King
San Francisco, CA, US
Denisse Ayala's Location
San Francisco, California, United States, United States
Denisse Ayala's Contact Details

Denisse Ayala personal email

Denisse Ayala phone numbers

About Denisse Ayala

I’m a strategic thinker with over 10 years of experience in the social space who is really good at making things happen. I take serious care in making decisions because I identify obstacles and seek ways to overcome them before they appear. Once I have clear direction, I’m committed to putting in the work and do so deliberately. I also take ownership of what I’ll say, no doubt in that. I love getting to know the unique qualities of each person I work with — either on the client side within my own teams and cross departments — to identify how their different strengths can come together productively as we seek success.My Work Experience:My robust expertise includes using social media to support large-scale, globally integrated marketing campaigns for QSR, spirits, home cleaning, shoe care, and tech brands. From organic to paid, I've lead all aspects of social -- including platform strategy, social distribution, creative strategy, content strategy, social listening + analytics, influencer, paid media, among more. I use this expertise to build strategies that drive action and align to business objectives while tapping into the power of storytelling.Notable clients: Papa Johns, Four Roses Bourbon, RE/MAX, Energizer, Tyson Foods Corp, CDW, SC Johnson brands -- Scrubbing Bubbles, KIWI® Shoe Care, Pledge, and Mr Muscle -- Walt Disney World Parks & Resorts, OUE Skyspace, Target, Jack Daniel's, Coca-Cola, Wilson, Illinois Health Insurance Marketplace (Get Covered Illinois), California Community Colleges, FEMA, and Motorola. Markets: Global -- EU, APAC, Region of South Africa, LATAM, North AmericaU.S -- General Market, Multicultural (LatinX)

Denisse Ayala's Current Company Details
Camp + King

Camp + King

View
Associate Director, Social Strategy
San Francisco, CA, US
Website:
camp-king.com
Employees:
33
Denisse Ayala Work Experience Details
  • Camp + King
    Associate Director, Social Strategy
    Camp + King
    San Francisco, Ca, Us
  • The Nudge
    Nudge Planner
    The Nudge Mar 2024 - Present
    San Francisco, California, Us
    As a Nudge Planner, I create video recommendations of activities, outings, dining experiences, and other things to do locally in San Francisco.
  • Hue
    Member
    Hue May 2021 - Present
    Brooklyn, New York, Us
    Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.
  • Camp + King
    Associate Director, Social Strategy
    Camp + King May 2021 - Present
    San Francisco, California, Us
    In my role, I pioneer internal and external initiatives to position the agency as an expert in the social space through education on trends, tools, creative inspiration, platform brilliant basics, and shifts in the industry. I foster trust with clients by understanding their business objectives and their vision for success. This includes providing social thought leadership, ensuring a flawless social execution across the consumer journey, and tracking on performance benchmarks — all while managing a social team. Successes to date include redefining the agency’s social offerings resulting in a new business win, establishing Camp + King as Four Roses Bourbon’s social agency of record, and exemplary thought leadership that added incremental projects from existing accounts, like RE/MAX.Notable clients: Papa Johns, Four Roses Bourbon, RE/MAX, Energizer
  • Ogilvy
    Senior Strategist & Media Supervisor, Social
    Ogilvy Sep 2019 - May 2021
    New York, Ny, Us
    Senior social strategist helping brands define their role on social though a platform, program, and pulse perspective incorporating a creative and paid social strategy to deliver content that drives actionable results aligning to a brand's larger business objectives. As a Media Supervisor, I developed the media strategy including media planning and execution of social campaigns focused on brand awareness and performance marketing while managing budgets of $1.5MM+. Effectiveness of campaigns delivered CPMs that were 12% more effective while contributing to an increase in brand favorability of 2.7 points.I also supported a mix of clients across industries including -- Tyson Foods, CDW, iTradeNetwork, California Community Colleges, OUE Skyspace L.A, Jimboy's Tacos, and FEMA.As a member of Ogilvy SocialLab's ED&I task force, I was responsible for developing processes to vet for campaign bias in client work, identify and develop a stock imagery resources that are representative of the internationality of audiences, among other initiatives.
  • Ogilvy
    Senior Strategist, Social
    Ogilvy Aug 2016 - Sep 2019
    New York, Ny, Us
    Senior social strategist serving on the global and regional integrated marketing communications team for Motorola and SC Johnson's home cleaning and shoe care brands -- Scrubbing Bubbles, Mr Muscle, Pledge, and KIWI Shoe Care. I served as a social brand steward, guiding strategy in social content creation, managing third party and influencer partnerships on a global and local level, and managed internal regional hubs overseeing social activations locally.
  • Elemento L2
    Senior Account Executive | Social Media
    Elemento L2 Sep 2015 - Aug 2016
    Chicago, Il, Us
    Social media lead guiding social strategy within larger integrated marketing campaigns on behalf of diverse clients and non-profits. Provided social strategic direction and POVs to support new business initiatives resulting in successful pitches to Walt Disney World Parks & Resorts, Jack Daniel’s, Target and Coca-Cola among others.
  • Elemento L2
    Account Executive | Public Relations & Social Media
    Elemento L2 Oct 2013 - Aug 2015
    Chicago, Il, Us
    Worked in a cross-agency team on behalf of the Illinois Health Insurance Marketplace (Get Covered Illinois) supporting earned media efforts leveraging PR, grassroots outreach, and social media tactics focused on reaching multicultural audiences.
  • Edelman
    Assistant Account Executive, Digital
    Edelman Jun 2013 - Oct 2013
    New York, Ny, Us
    Served on social team collaboratively working across creative and digital teams to implement social media campaigns for Fuel Up to Play 60 and Diary Good - a division of Dairy Management Inc. Tasks included development of social POVs, editorial writing, SEO/website optimizations, community management, and more.
  • Socialkaty Inc.
    Social Media | Community Manager
    Socialkaty Inc. Nov 2012 - Mar 2013
    Chicago, Il, Us
    Community manager tasked with maintaining an active online presence for brands on platforms such as Facebook, Twitter, Pinterest, Reddit and blogs. Developed editorial calendars and engaging creative content along with competitive analyses for various brands, social listening reports, and influencer mapping to support organic blogger outreach programs.
  • Paco Collective
    Digital Media | Community Management
    Paco Collective May 2011 - Apr 2012
    Chicago, Illinois, Us
    Assisted the agency in presenting opportunities to new and existing clients incorporating social media as an extension of their current integrated marketing strategies at a time when leveraging social media for marketing purposes first emerged. Supported in the ideation and strategy for integrated social media campaigns, blogger outreach programs, editorial calendars, content creation, along with social listening and social media performance analyses while maintaining agency teams up-to-date with emerging social media trends and opportunities.Additionally, served as a community manager for brands such as Tampico, Madrina’s Beverages, Latino Fashion Week and PACO Collective.
  • Bundle Of Joy Diaper Bank
    Public Relations
    Bundle Of Joy Diaper Bank Jan 2011 - May 2011
    Developed a proactive earned communications campaign for Bundle of Joy Diaper Bank -- a non-profit Chicago organization whose mission is to ensure every family in Chicago has access to a supply of clean diapers. Additionally, efforts included raising awareness for the newly launched organization and encourage donations which resulted in: • New relationships between local schools, businesses and community members• Increased following on social media (37% Facebook, 30% Twitter) • Successfully produced and placed four PSAs on-air (English & Spanish) on local Chicago radio • Developed “Party Pack” marketing toolkit (similar to MaryKay parties) to incite diaper donations
  • Brillante Multicultural Marketing Group
    Marketing Associate | Pr, Media Relations
    Brillante Multicultural Marketing Group May 2010 - Sep 2010
    Assisted in the ideation, strategy, and execution of various experiential events and leveraged social media for clients' corporate social good programs. Additional tasks included development and maintenance of editorial web content and proactive media relations – media outreach and coordination of media at special events.

Denisse Ayala Skills

Social Media Multicultural Marketing Snapchat Youtube Social Listening Communication International Marketing Advertising Bilingual Spanish Talent Management Facebook Content Strategy Marketing Integrated Marketing Communications Planning Social Inclusion Social Media Marketing Interactive Media Planning Teamwork Marketing Communications Social Strategy Twitter Influencer Marketing Pinterest Mindfulness Instagram

Denisse Ayala Education Details

  • Loyola University Chicago
    Loyola University Chicago
    Marketing Minor
  • Elgin Community College
    Elgin Community College
    Communications

Frequently Asked Questions about Denisse Ayala

What company does Denisse Ayala work for?

Denisse Ayala works for Camp + King

What is Denisse Ayala's role at the current company?

Denisse Ayala's current role is Associate Director, Social Strategy.

What is Denisse Ayala's email address?

Denisse Ayala's email address is d.****@****hoo.com

What is Denisse Ayala's direct phone number?

Denisse Ayala's direct phone number is +131246*****

What schools did Denisse Ayala attend?

Denisse Ayala attended Loyola University Chicago, Elgin Community College.

What are some of Denisse Ayala's interests?

Denisse Ayala has interest in New Technology, Blogging, Children, Public Relations, Emerging Media, Social Media, Culinary Arts, Photography, Non Profits.

What skills is Denisse Ayala known for?

Denisse Ayala has skills like Social Media, Multicultural Marketing, Snapchat, Youtube, Social Listening, Communication, International Marketing, Advertising, Bilingual Spanish, Talent Management, Facebook, Content Strategy.

Who are Denisse Ayala's colleagues?

Denisse Ayala's colleagues are Chris Nash, Garrett Delorm, Steve Hund, Roxanne Segall, Rashid Aldahmany, Emma Blackburn, Aisha Campbell.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.