Denis Semenov

Denis Semenov Email and Phone Number

Global Marketing, Digital and Brand Communications. @ Kaspersky
Denis Semenov's Location
Russia, United States
Denis Semenov's Contact Details

Denis Semenov personal email

n/a
About Denis Semenov

Highly skilled marketer with excellent managerial skills and broad experience across various industries and cultures, able to carry out strategic challenging plans.

Denis Semenov's Current Company Details
Kaspersky

Kaspersky

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Global Marketing, Digital and Brand Communications.
Denis Semenov Work Experience Details
  • Kaspersky
    Global Head Of Digital Media Campaign Management
    Kaspersky Feb 2022 - Present
    Stadtkreis 1 Altstadt, Zurich, Ch
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  • Kaspersky
    Senior Digital Media Campaign Manager
    Kaspersky Feb 2020 - Present
    Stadtkreis 1 Altstadt, Zurich, Ch
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  • Kaspersky
    Senior Brand Content Manager. Brand Activation Studio. Global Marketing Division.
    Kaspersky Apr 2018 - Present
    Stadtkreis 1 Altstadt, Zurich, Ch
    • Developing a new communication platform and global marketing campaigns aimed at acquisition and retention with targeted approach to messaging for key consumer groups including production and localization across the globe• Teaming up with the Customer Experience department to study the latest industry trends and customer insights to create the most relevant communication at different touchpoints of the customer journey• Working with Global Media team to maximize the campaign's performance (Dynamic Creative Optimization, reports analysis, campaign optimization, testing, introducing new ad format)• Liaising with Business Intelligence team to ensure reliable campaign tracking&reporting in Adobe Omniture&Google Analytics (creating regional guidelines, analyzing the results, working on campaigns optimization recommendations)
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  • Kaspersky
    Senior Marketing Communications Manager, Global Marketing. Business Development Division
    Kaspersky Nov 2016 - Apr 2018
    Stadtkreis 1 Altstadt, Zurich, Ch
    • Creating a series of global integrated global marketing campaigns “Mission Unhackable” promoting consumer products and covering full funnel from brand awareness to sales-oriented, including communication strategy, different content and materials production, campaign guidelines• Managing international advertising and production agencies (briefing, daily work, production, budgeting) – creative agency of record KKLD Berlin• Introducing global enterprise-level digital asset management system (Zonza platform by Hogarth Worldwide) for centralized online content distribution • Advising on campaigns adaptation&transcreation to fit local cultural and ethnical specifics
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  • Kaspersky
    Senior Brand Communications Manager, Global Marketing, Consumer Business Division.
    Kaspersky Jun 2012 - Nov 2016
    Stadtkreis 1 Altstadt, Zurich, Ch
    • Creating integrated global marketing campaigns, including online, offline, POS, SM, in-product (IPM, e-mails for onboarding, retention, renewal, upsell and cross-sell)• Managing international advertising and production agencies (briefing, daily work, production, budgeting) – creative agencies of record McCANN London, Media Therapy London• Working on global media strategy • Coordinating tracking of various Brand Health metrics in regular B2C report• Developing and updating the first internal global online asset management system • Working on targeted marketing campaigns for several territories, including activation of Kaspersky sponsorship of Scuderia Ferrari• Supervising localization of the campaigns by the regional marketing teams
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  • Kfc
    Marketing Manager, Digital Manager
    Kfc Jan 2011 - Feb 2012
    Dallas, Tx, Us
    • Management the team of 2 subordinates, reporting to Marketing Director• Launch of KFC brand in Russia, re-branding ROSTIK’S->KFC in digital: strategy development and implementation – new web-site, social networks, reputation management, support of product launches, recruitment program• Product Development and launch of new product (ATL, BTL, PR)
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  • Ikea Centres
    Head Of Advertising And Brand Marketing Department. Mega Shopping Centers
    Ikea Centres Mar 2007 - Jun 2010
    Delft, Zuid-Holland, Nl
    • Leading the team of 7 subordinates, building the most efficient set up to support business expansion (structure, workflow, procedures, hiring and training)• Developing new Brand architecture and communication platform• Working on strategic marketing plan for 12 shopping centers • Planning, developing and implementing of long/short term MEGA brand communication strategy - national seasonal campaigns, sales-driving promotions and image building events in ATL (TV, OOH, print, radio, www.megamall.ru, web, in-mall facilities) and BTL • Mega Loyalty Card program launch (brand development, communications strategy)
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  • Sony
    Marketing Communication Group Leader
    Sony May 2004 - Mar 2007
    Tokyo, Jp
    • Managing Marcom Department (4 subordinates)• Developing all ATL/BTL/PR activities of all major product categories in Russia&CIS: TV, VAIO notebooks, Hi-Fi, Home Video, Personal Audio (Walkman), PlayStation, Car Audio, Photo&Video• Controlling work of suppliers (creative, media, PR agencies, production companies)• PR strategy, press-tours for journalists, products tests, press-releases• Internal and external events, product launches, dealers Open Houses, Kick-off meetings, exhibitions (Motor Show, Hi-Fi Show, Photo Forum)
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Denis Semenov Skills

Advertising Brand Development Marketing Management Media Planning Budgeting Digital Marketing Marketing Communications Brand Communication Integrated Marketing Creative Development Brand Management Management Corporate Communications Social Media Marketing Public Relations Marketing Marketing Strategy Social Media Budgets Online Marketing Digital Strategy Retail Strategic Communications Online Advertising Digital Media Creative Direction Sales Strategy Sponsorship Social Networking Leadership Market Research Brand Architecture Product Development Market Planning

Denis Semenov Education Details

  • Moscow State University Of Culture (Mgik)
    Moscow State University Of Culture (Mgik)
    Information Marketing
  • Vladimir State Pedagogical University
    Vladimir State Pedagogical University
    French And English

Frequently Asked Questions about Denis Semenov

What company does Denis Semenov work for?

Denis Semenov works for Kaspersky

What is Denis Semenov's role at the current company?

Denis Semenov's current role is Global Marketing, Digital and Brand Communications..

What is Denis Semenov's email address?

Denis Semenov's email address is ds****@****mail.ru

What is Denis Semenov's direct phone number?

Denis Semenov's direct phone number is +749579*****

What schools did Denis Semenov attend?

Denis Semenov attended Moscow State University Of Culture (Mgik), Vladimir State Pedagogical University.

What skills is Denis Semenov known for?

Denis Semenov has skills like Advertising, Brand Development, Marketing Management, Media Planning, Budgeting, Digital Marketing, Marketing Communications, Brand Communication, Integrated Marketing, Creative Development, Brand Management, Management.

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