Denis Vitchevsky Email & Phone Number

• Strategy, positioning, and messaging development/oversight for GTM initiatives.
• Double-digit percentage improvements in engagement and retention metrics through continuous optimization of marketing content based on user research, testing, and data analysis.
• Insights generation and distillation for various stakeholders from internal and competitive metrics.
• User-centric narrative advocacy through collaboration with Product, Design, and UX.

Tel Aviv District, Israel

• Positioning strategy and key messaging for the initial launch and subsequent GTM initiatives.
• Ideation and feedback absorption in collaboration with Product and C-level executives.
• Collateral development for sales and growth marketing: decks, one-pagers, web assets.
• Marketing content strategy and editorial oversight.
• Key projects: B2C initial launch, B2B initial launch, AI product launch. Extra responsibilities
• UX writing: product copy, onboarding flows.

Israel

• Strategic messaging development for Bidalgo’s brand, features, and launches in collaboration with C-level executives.
• Insight generation for Product, Marketing, and Sales based on competitive and qualitative research, as well as iterative testing.
• GTM initiatives (branding, positioning revision, product and feature launches).
• Sales and partnerships content development (webinars, guides, one-pagers).
• UX writing within the platform, including feature naming, tooltips, and other types of microcopy.
• Key projects: Creative Center launch, COVID-related insights, Apple ATT reactive messaging for external and internal stakeholders, complete website messaging overhaul, collaborative content with tier-1 partners.

• Joined the two founders as a Product Marketing professional during the initial ideation process.
• Conducted idea validation, naming research, and positioning sessions around the technical proof of concept.
• Collaborated with the founders on the seed pitch deck and presentation.
• Following the successful seed round, conducted competitive research and led the MVP GTM.
• Key Projects: Seed round collateral, initial positioning, MVP GTM.

• Worked with numerous clients across diverse industries, from cybersecurity to insurance tech, on strategic messaging and pitching. Examples:Travel Tech | Gimmonix — Content and Product Marketing
• Corporate and product branding.
• Website project lead for Mapping.Works and Travolutionary brands.
• Content marketing collateral.Software Solutions | Elad Software — Content Overhaul
• Full content overhaul for the corporate website.
• Customer success stories.

• Was responsible for the content produced for marketing and business development purposes. Crafted B2C and B2B messaging during pre-PMF exploration.
• Produced in-product, marketing, and sales content.
• Built GTM strategy for successful launches (Med.AI, B2B product).
• Crafted strategic B2C and B2B messaging based on competitive analysis during PMF exploration.

• Defined the content strategy within EverythingMe's innovative launcher.
• Crafted messaging for business development initiatives, including partnerships with global companies.
• Delivered insights based on consumer trends.

Chief Editor, Walla! Tech: Was responsible for the technology coverage throughout one of the largest Israeli websites, both via a dedicated vertical and outside of it. Issued assignments to freelance reporters, managed a dedicated staff and covered the most complex issues. Senior Contributing Editor, Walla! News: Contributed to the coverage of CIS states.

News and Features editor: Wrote and edited content related to video games for the leading Israeli gaming publication. Was responsible for the day-to-day operations of the News department.

Translation Beta-Testing for Settlers IV and Myst 3 games.