Denis Vitchevsky Email & Phone Number

Netanya, Il

● Strategy, positioning, and messaging development/oversight for GTM initiatives.● Double-digit percentage improvements in engagement and retention metrics through continuous optimization of marketing content based on user research, testing, and data analysis.● Insights generation and distillation for various stakeholders from internal and competitive metrics.● User-centric narrative advocacy through collaboration with Product, Design, and UX.

Tel Aviv District, Israel

● Positioning strategy and key messaging for the initial launch and subsequent GTM initiatives.● Ideation and feedback absorption in collaboration with Product and C-level executives.● Collateral development for sales and growth marketing: decks, one-pagers, web assets.● Marketing content strategy and editorial oversight.● Key projects: B2C initial launch, B2B initial launch, AI product launch. Extra responsibilities ● UX writing: product copy, onboarding flows. ● LLM (GPT-4): prompt logic, limitations, usability, copy refinement.

Israel

● Strategic messaging development for Bidalgo’s brand, features, and launches in collaboration with C-level executives.● Insight generation for Product, Marketing, and Sales based on competitive and qualitative research, as well as iterative testing.● GTM initiatives (branding, positioning revision, product and feature launches).● Sales and partnerships content development (webinars, guides, one-pagers). ● UX writing within the platform, including feature naming, tooltips, and other types of microcopy.● Key projects: Creative Center launch, COVID-related insights, Apple ATT reactive messaging for external and internal stakeholders, complete website messaging overhaul, collaborative content with tier-1 partners (TikTok, Snap, AppsFlyer).

● Joined the two founders as a Product Marketing professional during the initial ideation process. ● Conducted idea validation, naming research, and positioning sessions around the technical proof of concept. ● Collaborated with the founders on the seed pitch deck and presentation.● Following the successful seed round, conducted competitive research and led the MVP GTM.● Key Projects: Seed round collateral, initial positioning, MVP GTM.

Worked with numerous clients across diverse industries, from cybersecurity to insurance tech, on strategic messaging and pitching. Examples:Travel Tech | Gimmonix — Content and Product Marketing● Corporate and product branding.● Website project lead for Mapping.Works and Travolutionary brands.● Content marketing collateral.Software Solutions | Elad Software — Content Overhaul ● Full content overhaul for the corporate website.● Customer success stories.● English-Hebrew translation.

Was responsible for the content produced for marketing and business development purposes. Crafted B2C and B2B messaging during pre-PMF exploration. ● Produced in-product, marketing, and sales content.● Built GTM strategy for successful launches (Med.AI, B2B product).● Crafted strategic B2C and B2B messaging based on competitive analysis during PMF exploration.

● Defined the content strategy within EverythingMe's innovative launcher.● Crafted messaging for business development initiatives, including partnerships with global companies. ● Delivered insights based on consumer trends.

Chief Editor, Walla! Tech: Was responsible for the technology coverage throughout one of the largest Israeli websites, both via a dedicated vertical and outside of it. Issued assignments to freelance reporters, managed a dedicated staff and covered the most complex issues. Senior Contributing Editor, Walla! News: Contributed to the coverage of CIS states in general, and Russian politics in particular. Collaborated with senior military correspondents (i.e. Yossi Melman) on infosec and cyber-warfare stories. Senior Contributing Editor, Walla! Culture & Entertainment: Contributed to the site's coverage of "geek" culture via news, reviews, interviews and longform features.

News and Features editor: Wrote and edited content related to video games for the leading Israeli gaming publication. Was responsible for the day-to-day operations of the News department.

Translation Beta-Testing for Settlers IV and Myst 3 games.