Denise Ruiz Torres Email and Phone Number

-Leader of a product and program managers team. -Responsible for MXN$5.3B business inclusive of: Subscribe and Save, Amazon Súper, Coupons and Gift Registry. -Owner of the MX Shopping Experience tech development roadmap worth MXN$2.6B in annualized revenue or 1+ million MX customers per year.

-Owner of Parent Experience (PX) and Wedding and Baby Registry programs for MX. -Responsible for the launch and growth of prenatal and postnatal programs for PX in MX worth MXN$1.5B or 6% of Amazon MX revenue. -Responsible for the launch and growth of Baby and Wedding Registry for MX, worth MXN$160M.

-Onsite Experience (OX) owner for Media categories (Books, Videogames, Movies, Music and Software), worth MXN$3.4B. -Product Marketing Manager for the launch of Amazon Devices in MX, delivering incremental revenue of MXN$1.3B annualized revenue.-Program Manager for Paribus (detail page optimization tech roadmap) to improve shopping experience.

-Owner of direct and online travel agencies (OTAS) business worth USD$210M or 42% of US sales. -Responsible for all digital marketing channels, reducing cost of sale by -80% YoY.

Responsible for designing regional marketing and communication strategies to maintain and increase brand awareness and advocacy for key brands throughout the Latin America region: -PlayStation, PS4 launch for Latin America. Over 50M engagement actions on social media (12M units sold in LATAM). -Marriott (Marriott, JW Marriott, Renaissance, Courtyard). Increase consideration by +102%, shifting brand perceptions with the launch of the campaign “Travel Brilliantly”. Marriott and JW Marriott occupancy increased by 23% YoY. y-Strategy leader for business acquisition: Go Daddy (USD $3M)

Responsible for designing multi-pronged and comprehensive marketing strategies for the Travel Vertical while overseeing media purchases and implementation for all media outlets.PromPeru -Strategy leader for destination awareness in US, CA, UK, JP-International visitor arrivals increased +8.5% YoY in 2012, while global average was 3.9%. Economic impact for Peru of USD$3.23 billion; +11% vs 2011. -In 2012, Promperu was named the “Best Tourism Office in South America” for the third year in a row at the World Travel Awards. Interjet Airlines -Strategy leader for the launch of 5 routes in the US: SAT, MIA, JFK, LAX, LAS -20:1 R:E Ratio or 2,000% ROI, driving USD$3.8MM monthly sales (+198% vs goal).

Led digital performance marketing campaigns worth MXN $1,050M in revenue for Travel Vertical inclusive of: Hotels.com (Mexico and Latin America, 8:1 R:E Ratio or 800% ROI), Best Day Mexico (17:1 R:E Ratio or 1,700% ROI), Grupo Posadas (Fiesta Americana, Fiesta Inn, Live Aqua hotels, 9.7:1 R:E Ratio or 970% ROI).

Led performance marketing campaigns, driving +30% YoY traffic and increasing sales by +47% YoY for mexicana.com (MXN $630M). Cultivated and managed relationships with key publishers and vendors. Managed project deadlines and monitored milestones through completion stage.

Content developer for Bayer Healthcare Pharmaceuticals – Mexico and Latin America. Developed email marketing strategies around welcome email auto responses and informational bulletins. Project Manager for production and QA of marketing materials.