* Directing marketing and sales activities * Building strategic partnerships * Responsible for human resources and hiring processes * Maintaining the company culture * Researching competition and third party vendors to understand the market dynamics, * Using customer & market research, customer and user feedback and competitive analysis to identify new product opportunities and enhancements * Planning and the operation of CRM, ERP, PIM and DAM * Building brand awareness and positioning * Managing customer relationship and generate customer loyalty * Executing social media, public relation efforts, and content marketing with the help of agencies

* Deep knowledge and experience on online marketplaces such as Ebay Germany, Amazon and Etsy* Leveraging data to make informed product decisions* Customer and market research for new product and market opportunities* Developing and maintaining successful relationships with international wholesalers* Planning and the operation of CRM, ERP, PIM and DAM* Identifying opportunities based on data analysis to improve sales* Driving supply-chain operational excellence by reducing costs, defects, lead times, and by managing stock in our fulfillment center* Managed all facets of business operations, including financial tracking, inventory coordination and social media marketing.