• Preparing product purchase budgets for Marketplace (Trendyol , Hepsibuarad ,Amazon etc.) and hummel.com.tr in line with sales targets and managing seasonal product purchases• Follow-up of weekly product-based sales and management of the replenishment process• Providing product listing pages, banner placements and department management by analyzing consumer trends within hummel.com.tr• Working with the marketing team to ensure that campaigns and product launches meet the consumers on the relevant platforms.• Optimizing advertisements by working with the digital marketing team• Arranging sales and CR increasing campaign planning and reporting• Maintaining campaign management in one-to-one communication with hummel TR's IT and logistics partner• Managing productivity, process and content improvements in hummel.com.tr and omnichannel process.• Arranging Marketplace store pages; Preparation of competitor analysis, special product and price management• Regular management of daily, weekly, monthly reports• Ensuring the follow-up of all metrics for which it is responsible• Special product sales planning by coordinating the final sales channels and the production team• Ensuring the management of customer relations specific to definite sales channels.

Conducting relations with suppliers in accordance with Beymen.com procurement policies and standardsMonitoring and reporting the budget of the product groupDeciding the collections that meet the target customer expectations and manage these collections with the target profit margins and the desired quality and procurement process.Monitoring product performances, to present the results of stock, sales and profitability analysisMaking regular market visits and consumer trend trackingSolving the problems in the procurement process in coordination with the relevant departments.Ensure an effective and data driven visual merchandising while overviewing collection launchesWork closely with the digital marketing team to create the online brand experience and match the retail seasonal and promotional activityWork with buying and merchandising team for the eCommerce seasonal product buy, online exclusives, and additional stock initiatives.Manage inventory to cover stock needs to meet customer demand and financial goals.

✓ Oversee each part of categories from A to Z for the V2K-Vakkorama Men & Women such as: - product handling- product development- quality, shipping procedures- bulk production, prices, strategies- category management principles on range, pricing, promo, & layout✓ Join purchasing meetings with suppliers and new brands✓ Expand long lasting relations with existing and new customer base✓ Direct proper & timely replenishment of store✓ Execute sales strategies to achieve and develop market share growth✓ Do regular store visits and take necessary actions for increasing sales performance✓ Achieve and implement successfully short-term & long-term strategies for the region by concerning the pricing methodology ✓ Monitor market trends plus advertising and marketing activities to ensure the right message is delivered for the product/ service✓ Communicate and work efficiently with suppliers as well as Section Managers and the Buying Team

✓ Provide retailer information to assist account team for the ‘’Go to market’’ process, product assortment & retailer sales/margin/turn goals✓ Deliver selling data information by gathering the current and previous terms’ seasons to assist the account team in assortment planning by door/gender/category/BU for the Nike Brand✓ Evaluate retailer’s versus Nike in terms of sales goals, provide opportunities✓ Check future inventories vs. Nike. Manage space capacity; suggest adjustments to inventories✓ Share best practices with Account Executives, Sales Managers,Assortment Planners and key internal/external partners✓ Acquire, analyze and keep season selling data. Gather the company’s vendor information weekly/monthly/quarterly from account sources✓ Generate exception reports on sales and inventory.Make recommendations to account team on at once orders, auto-replenishment product transfers, markdowns & cancellations ✓ Track retail sales on product initiatives and marketing investments, to create fact-based analysis used in future planning, forecasting, ROI✓ Build a style-level plan to color based on retail strategies & opportunities✓ Create regular and markdown sales plan and timing✓ Guide Merchandising Dept. regarding seasonal flow strategies, marketing stories✓ Develop style plans aligned with power placement✓ Collaborate with retail counterparts to manage sales/inventory plans that yield maximum sales & profits for Nike✓ Create top-down annual/seasonal plans by gender and category/BU✓ Report Nike selling metrics information. Coordinate product distributions with retailer’s✓ Ensure that receipts match business needs to optimize sales, profits & stock turn at the door & total company level✓ Manage Seasonal Stock & Sales Plans: Liaise with BP during the pre-GTM period to align on monthly flow forecasts✓ Arrange Seasonal Recaps / pre-lines and Quarterly Account Business Reviews ✓ Markdown seasonal strategy

✓ Direct 100 Fashion Brands under Beymen brand✓ Build commercial ranges that will drive sales and excite the customer ✓ Gather vendor and Beymen for the product detailing and the execution at the same time ✓ Collect information from the sales and shopping ✓ Attend meetings with the brands independently ✓ Assess stock at the country level ✓ Keep updated on the trends for the coming year: style, colors, fabrics ✓ Provide necessary data in order to purchase products in line with customer expectations and company profitability ✓ Meet with distributors, retailers, for their feedback & additional requirements inc. categories ✓ Prepare reports of previous season's sales, stock and profitability data by using specialist computer software, and register new products price, tax, size, code information to the system✓ Formulate sales and marketing forecast and monitor sales volume. Coordinate training and all customer care activities.✓ Liaise with suppliers right from a fit sample, lab dips, size sets, pre-production to final shipments ✓ Monitor the OTB and provision of financial control and communication of performance of the stores ✓ Provide recommendations to maximize sales and limit liabilities

RETAIL SUPPLY CHAIN DEPARTMENT✓ Involve in all startup and launch processes under the Supply Chain Department✓ Manage key points under the demand planning like- inventory planning/analysis- forecasting SKU and store-based sales- inventory procurement, inventory allocation- transition management- integrated promotional planning- business performance management- assortment management- vendor performance management✓ Communicate specific SKU issues and collaborate with the team to deliver the greatest value to the company ✓ Provide training for co-workers about range, ordering, sales space management, and the supply chain ✓ Supervise Demand Planning Analyst execution of store send-backs and RTVs per Transition Plan/exit strategy ✓ Determine transportation and logistics for the new SKU entry plan ✓ Assist Buying Team in terms of creating transition action plans, reviewing the entry and exit strategy in the Transition Worksheet and updating sections of responsibility ✓ Identify risk inventory updates, expectations, and implications to the larger team (Retail and Buyers) ✓ Proactively work with Vendors to create the most efficient transition plans ✓ Review and discuss store formats and section counts to ensure new items fit into store space ✓ Participate space management & tactical meeting to analyze inventory insights (review of Planograms and endcaps)

SUPPLY CHAIN PURCHASE MANAGEMENT DEPARTMENT✓ In charge of all supply chain -supplier side - logistic development, and purchasing activities✓ Take responsibility for suppliers both IKEA Fitting Service and IKEA Trading ✓ Create ‘’Performance follow-up’’ system for ICOMP, measure safety performance and inform suppliers ✓ Educate and train suppliers for production planning and systems✓ Discuss price development points with supplier and Head Office in Sweden ✓ Visit Sweden, Prague, and Bratislava ( 5/7 times in a year) and liaise actively regarding up-selling and development of new lines ✓ Solve suppliers daily problems and ensure for their training and developments