Deniz Basusta Email & Phone Number

New York, United States

Brooklyn, Ny

Liman Restaurant is a family-owned fine dining restaurant which my father began in 1999. Over time, I have earned ownership over the most essential business decisions and strategies. My proactive approach in modernizing and bettering our business operations has not only allowed me to put to practice my education but has also made the business stronger. I believe my experience at Liman is a testament to my drive for improvement, motivated by constantly learning and becoming better. I am excited by the idea of wearing many hats and following from execution to results.Operations:• Produced 14% YOY revenue gain by conducting cost and revenue analysis utilizing sales data to influence product decisions with menu engineering• Implemented new reservation, table management, and customer acquisition systems• Designed job listings and engaged in the interviewing process of prospective employees• Pivoted our business model during the pandemic by creating easy-to-use online ordering platforms supported by Facebook Marketing traffic, allowing our doors to remain openMarketing:• Increased online presence and outperformed local benchmarks by redeveloping and managing online social media, business profiles, and website leading to 40% traffic increase and 59% conversion increase in 2019• Developed efficient social media marketing campaigns and ad sets with low cost of acquisition resulting in an immediate positive return on investment• Monitored and regulated online all public relations and social mediaLegal & Compliance:• Ownership over all legal and compliance concern/issues especially in regard to the pandemicAdministration:• Created monthly profit/loss statements to motivate decisions that keep the restaurant operating on a profitable basis.• Ownership over all regulatory, taxation, and governmental logistical items.

Whippany, New Jersey, United States

The agent trading onboarding team provides global support to internal and external clients for Barclay's brokerage trading business. • Facilitating onboarding of accounts/funds for numerous large-profile Asset Managers and managing the E2E Onboarding process including regulatory checks, credit risk due diligence, and applicable legal documentation.• Working closely with markets/sales teams and other stakeholders to onboard new clients and ensure smooth access to Barclay's brokerage business.• Completed 50+ large-scale onboarding projects to enable Markets access to additional business from clients.

Greater New York City Area

• Analyzed $3.3 billion in 60+ prior major expenditure/investment decisions to determine if the return on investment, expense, and revenue targets were achieved in 12 different lines of business • Created vital documentation to improve the capital planning process and to organize workstreams between Technology, Finance, and Business teams • Accelerated implementation of new financial analysis tools such as Power BI by documenting systems and tracking over 1000 employees from various teams

New York, New York

The Restaurateur Club at NYU has been a passion of mine since the early days of my University career. Besides being able to take fellow students to some of the most renown restaurants and venues in the world, the club has already given me timeless lessons on leadership, organization, and professional communication. I have learned the many lessons that a Management course doesn't teach.• Research and organize events, including professional workshops, restaurant tours, and Sunday Suppers• Create and administer content of the marketing emails to the club subscribers (~2000 subs)• Restructure finances and back of house systems to maximize long-term sustainability and efficiency• Hire and develop new team members to help sustain growth

North Kingstown, Ri

• Review and analyze performance of each product SKU• Created monthly cash flow forecasting model for the business• Forecast depletions, cash flows, and inventory levels• Helped develop a performance and depletion forecasting model to factor in seasonality of the business in each geographical area• Prepare financial performance presentations for management review

New York University

• Profiled and researched potential investors to prep founder before investment pitches• Gathered and organized potential customer information and feedback• Conducted market research on existing technologies and potential competitors

New York, New York

• Chosen as part of select 15 students in Leon M. Goldstein High School to advise, create, and present advertising campaigns for client companies including Dell, V8, and American Hosteling Association.