I led my team in executing numerous impactful projects. I played a key role in defining performance metrics and company OKRs. By developing detailed user personas, I segmented our customer base, significantly enhancing the marketing team's strategies. I spearheaded the transition to Looker, enabling self-service reporting across departments by creating a robust reporting environment and providing comprehensive training. This empowered teams to generate their own reports, fostering a culture of data-driven decision-making. In a Customer Data Platform (CDP) initiative, I optimized target audience segments across different channels, leading to increased conversion rates and reduced costs by delivering precise advertisements to the right audiences. Additionally, I initiated a project using AI tools for sentiment analysis of customer reviews to develop feedback mechanisms for restaurants, markets, and couriers.- User Persona- Customer Data Platform- AI-Driven Sentiment Analysis for Feedback Mechanisms- Determining Performance Metrics (OKR’s)

My team and I are working to drive the company forward by creating projects aimed at optimizing processes and guiding teams towards success. I worked with my team to create a self-service explore architecture, enabling everyone in the company to access accurate data and quick-easy insights. This has helped to save time and improve the company's expenses.- Campaign Scorecard- Known Value Items(KVI) Product Detection- Growth Strategies

I was working as part of a team responsible for the company's data center and providing insights. During my time in this role, I have developed a range of projects to optimize and automate team processes. I played a key role in leading the project to migrate global data to a cloud environment, effectively acting as a data engineer. To complete the following projects, I utilized a variety of technologies such as MsSQL, MySQL, BigQuery, Python, Tableau, Tableau Prep, Google Looker Studio, Google Analytics, and Google Tag Manager. My proficiency in these areas allowed me to successfully deliver multiple projects that had a significant impact on the company's operations.- Demand Planning Modelling- Picker Shift Optimization- Bundle & Cross-Sell Recommendation- CLTV- Analytical Dashboard- Database Migration

I’ve provided with insights and data visualization using MsSQL, MySQL and Tableau for marketing, supply chain, commerical etc. teams.- Ad-hoc Analysis- Store & Product Segmentation- Customer Segmentation- Designing and creating dashboards using Tableau to provide teams with insights and data visualization

My main responsibility is to manage new project process and analyzing projects needs, creating project plans, monitoring the projects via JIRA and visualizing them with Gantt charts.Responsibilites:- Managing of backend, frontend and content teams on projects.- Managing the all process of website and mobile sites.- Managing the process ERP integration.- Managing of the 3rd party integrations. ( Emarsys, Figensoft etc.)- Managing of marketplaces integrations.- Managing of IYS integrations.- According to the company requirements creating reports with Tableau.- Google analytics and google tag manager set up.- Managing of SEO technical process.The projects which are in my responsibility:• Eastpak - www.eastpak.com.tr• Tommy Hilfiger - www.tr.tommy.com• Timberland - www.timberland.com.tr• Airfel - www.airfel.com.tr • Daikin - Yapı Kredi Alışveriş Kredisi - www.daikin.com.tr• Calvin Klein - Trendyol• Tommy Hilfiger - Trendyol• Airfel - Trendyol, Hepsiburada, N11, Gitti Gidiyor

- Creation of data structure and SQL view preparing for reporting and analyzing - According to the company requirements creating reports with Tableau.

- Creation of cubes structure with SQL and reporting by Powerpivot- Receipt Analysis with using assosiation rules (apriori) via Python.- SQL database performance management and optimizing.- Development of sales strategy for all offline stores.- 3rd party projects analysis, documentation and testing.

- Required ABAP developments for calculationson BPC.- Development of reports using BEx Analyzer to Excel interface.- Analysis of actual data structure on S4HANA.- Extraction of data to BW on HANA DB level using SPARK with Virtual table and Calculation View.- Support for Budgeting Process.

- Development for C# form applications based on PL-SQL.

- Team Leader- University Brand Ambassador