After 15 years of digital marketing expertise, I transitioned from my role as GM in 2018 to specialize in consumer research and data-driven drama production tailored to distinct audiences. Embracing new-generation storytelling techniques evolving alongside immersive museology, I actively contributed to crafting narratives using immersive technologies for unique projects demanding innovative approaches.Currently, my primary focus is on creative content production, where I leverage my extensive understanding of digital consumer behavior. Leading projects from concept development to scriptwriting and production, my ongoing aspiration is to master the craft of creating compelling narratives in the digital age.***For the past 15 years on media, I've worked in the sector of digital advertising. I learned a lot about publisher technology, the optimal agency/advertiser ecosystem, online/offline measurement technologies, putting together the correct team for the job, and agency management. My expertise is in scaling up digital advertising capabilities, notably in technology-intensive ad serving, developing digital marketing strategies, data management, programmatic/bidable media, content marketing, and social platforms.I've advised a number of creative companies on topics such as developing relevant and high-performing creative content and ad sets for their clients, and leveraging the power of measurability to improve the creative production services they offer.Within the IPG Network, I assumed the post of Head of Digital Media, concentrating on delivering digital operational excellence to our clients and modernizing our operational capabilities.At the moment, I'm counseling on how to improve and develop services in line with customer expectations, how to digitalize businesses, and how to use the correct communication techniques to help start-ups acquire a foothold in the market.In my spare time, I work as a technologist and am interested in the social sciences. I enjoy developing customer-centric marketing strategies and conducting research on the digital media consumer journey. From the perspective of a content producer, I am thrilled about the role of content and storytelling in the marketing industry, where competition is expanding and consumer attention and expectations are shifting, and I am working to improve myself in this area. I'm working on a data-driven content production startup of my own.