Building up new acquisition and pricing strategies by considering new products, portfolio profiling with advanced analyticsDevelop and implementing new pricing methods for better fees and commissions incomeLeading and planning IT projects related to business requirementsFeasibility studies for new products, sales campaigns and process.Acquiring P&L managementLeading the digital paid sales channels Instagram, Facebook, affiliate (budgeting, briefing and defining communication methods)Leading and coordinating Mastercard Acquiring projectsTargeting and analyzing new to POS Akbank customers via advanced analytics

Key responsibilities:o Working closely with internal units to produce more efficient and effective strategic decisions by the help of advanced analytics.o Fulfilling the needs of analysis originated from different fields and preparing dashboards, report, ad-hoc queries in order to enhance the activity of product portfolios. o Building and executing new propensity&segmentation models for Business Products when it is needed. o Leading report optimization and automation projects for bank’s network regarding payment systems products.o Performing feasibility analysis for new products/campaign launch or salary customer contracts etc. regarding portfolio data and customer behaviors to increase new sales or profitability.o Developping business budgets to forecast Acquiring (POS) P&L, setting up LOB’s annual budget regarding to their vintage performances.o Competitor benchmarks with Mastercard studies (Ad-hoc Mastercard Advisory projects, Regular Annual Mastercard Benchmark Study). Writing queries and providing the results for issuer and acquire questionnaires. Collaborating with consultants while analyzing data.o Monitoring and reporting KPIs of all Denizbank payment systems products (issuer-credit cards/acquire-pos). Keeping up the KPI eg. Figures of new customer acquisition, attrited customers, activation, turnover, penetration by product based, profitability per financial transaction, target realizations related to annual budget.o Defining acquire costs per transaction and being enable product management team to make their new pricing actions with a profitable and sustainable portfolio management.

In my last year of my study, I had chance to take an active role in Philips Lighting - Marketing Team. My responsibilities were; Tracking monthly sales activities and preparing monthly sales reports to be going to handle on sales marketing meetings. Managing social media strategies such as informing social media agents and orienting them about social media post contents. Consider weekly social media communication strategy with agency. Control and follow of the articles, presentations, brochures, press releases about Consumer Lighting products regarding to local ang global contents&products. Carried out a project based on stock management which was eventually presented to sales department. That the main objective was about the means to improve our sales depending on whosalers’ stocks.

I have received Google Adwords Advertising Fundamentals, Search Network, Display Network certificates. During my internship, I became a part of management of social media accounts and processes of advertising campaigns. I also got included into the process of pricing analysis, pricing controls and content management in the online site.

I have experienced preparing FMCG sector track presentations and reports monthly and quarterly. I worked on shipment processes by preparing Excel tables in which I checked how directly proportionate were the firm’s shipments and our audits and configured sales trends and discount periods.

I have experienced working in sales and marketing department. We developed marketing strategies and found practicable solutions in order to increase the market share of Muratti by improving brand value and enhancing brand awareness by considering legal tobacco product marketing restrictions.