• Developed and implemented the marketing strategy for the PurpleBox brand. Established positioning, identified the target audience and developed marketing plans for lead generation purposes. Identified critical conversion points and optimized user funnels.• Planned and executed all web, SEO/SEM, database marketing, email marketing, social media, and display advertising campaigns.• Created and monitored email marketing campaigns end-to-end. Optimized email design and layouts for desktop and mobile views, grew email lists and performed A/B Testing.• Generated content for the PurpleBox website. Collaborated with internal teams to create landing pages and optimize the user experience.• Worked with various content formats such as blogs, videos, eBooks, and more. Built keywords and developed optimization strategies that increased the company's SERP rankings. Compiled performance reports using Google Analytics, SEMrush, Ahrefs, Moz, and more.• Designed and built Social Media Marketing activities. Created content for daily posts and maintained SM presence. Promoted partner marketing activities.• Set up LinkedIn and Google Ads campaigns, optimized keywords, and monitored campaign budgets. Measured and reported the performance of all digital marketing campaigns and assessed against goals (ROI and KPIs). Planned, executed, and measured experiments and conversion tests.• Identified trends and insights and optimized the spending and performance based on the insights. Conducted competitor research and evaluate emerging technologies. Brainstormed new and creative growth strategies through digital marketing. • Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

• Researched target companies. Analyzed information regarding the size, industry segmentation, business scope, source level and technologies used. Validated accuracy using multiple resources and transformed data to the Salesforce CRM. • Identified technologies used on company websites through platform analysis. (e.g. eCommerce providers, CMS, CRM, Marketing Automation Tools).• Prepared portfolio of Brands for companies, identified the parent-child relationship where applicable and created accurate hierarchies in the CRM. Constantly improved the CRM with the most up-to-date information.• Collected Lead data and contact details of prospects for targeted email campaigns.• Executed email campaigns in Marketo. Performed A/B tests. Prepared and worked on reports in CRM. • Ran the booth and represented the company at sponsored Events.

• Worked with the Product team on managing a portfolio of over 20 software products consisting of Salesforce Commerce Cloud cartridges, Salesforce Apps & Components, and Magento extensions.• Managed go-to-market (GTM) strategy and launched a roadmap for three new software products.• Enforced products’ positioning by creating the content for the company website product presentation pages, presentations, videos, white papers, fact sheets, brochures, one-pagers, and press releases.• Managed the execution of all digital campaigns for products (paid and organic) on all channels, including digital advertising, social media, email marketing, press releases, and content marketing.• Worked cross-functionally with Software Development, Design, and Sales teams for coordinating the development, enhancements, and customization of the products based on market needs and specific customers' requirements.• Kept all LINK Marketplace product listings updated.• Performed Live Demos of products to communicate the value proposition of products to customers.

• Purchased and managed the range of non-food grocery department products (detergents, air fresheners, pet food and tobacco categories) for all Tesco Kipa stores. Planned promotions, display, forecasts and orders, realized margin, sales, LFL and stocks targets. • Launched the first Private Label pet food products in Turkey with five-star launch campaigns. Increased PL participation within the category by extensive analysis on competitors and market dynamics. Sourced global Tesco products from Central Europe and gained experience in import processes. • Assured competitiveness by constantly developing and having the widest range that appeals to all. Followed local and global best practices as well as government regulations and implemented them to the trade. • Prepared Category Business Plans by analyzing sales, market and financials; and set the category strategy for the year. • Managed annual contracts with the suppliers by reaching front and back margin targets and using buy-for-less tools; such as investment buys. • Planned and realized 4 annual section discounts in pet food category including World Animal Day marketing activities. Presented the results to the board of directors. • Managed stock effectively in order to maintain availability at stores and took actions to avoid overstock.

• Acted as the Key Communication Manager for the Extra Project by chasing natural working teams for next steps completion, reported daily/weekly sales, tracked project expenditures, held total ownership of cross- functional deliveries to be accurate and on time and maintained consistency of executive level reporting. • Organized pre and post opening visits for all new stores based on opening dates, location and availability of directors, attended the visits with them and kept the next step slogger from these visits up-to-date. • Assisted Support Office & Operations Development Director to work productively by keeping his agenda up-to- date and accurate at all times, prioritized his meetings, provided him with necessary documents and reports. • Provided line of communication between Support Office & Operations Development Director and his non- English speaking managers and shareholders through intense oral and written translations. • Made travel arrangements for Support Office & Operations Development Director at the lowest costs and managed his payments and expenditures.

• Managed orders with French client that generated 80% of the overall revenue. Coordinated the operational departments during the entire production process by passing client's requests to relevant departments, secured line of communication between operational departments. • Met client's needs by sending samples until order confirmation was received. Obtained washing, size and chemical test results for each order. • Ensured timeliness of production and shipment, provided controllers with relevant documents when goods were ready to be shipped, sourced penalties in case of shipment delays, reported financial information of orders.

• Maintained student and employer database for job postings and applications. Prepared job placement reports for full time jobs and internships, analyzed changes between semesters, and presented reports to the staff.• Member, Simplicity System Implementation Team. Respond to user inquiries. Prepared database report and analyze the number of new student, alumni and employer profiles on monthly basis.• Planned annual Career Fair, prepared marketing materials, secured lists of participating employers and students.

• Assisted the Online Marketing Department in day-to-day development and execution of online and email initiatives supporting the family shows and concerts marketed by MSGE.• Executed 108 email campaigns for 72 unique events by using advanced level Excel.• Matched back 108 email campaigns, analyzed and reported results based on response rates for targeted lists.• Managed the database for each event, ensured timeliness and accuracy by updating on a daily basis.•bTracked the click-through-rates of Fuse, the national music TV network of MSGE, tags on emails sent on daily basis, analyzed and reported the results.

•Supported marketing team to bring awareness of family shows through the creation of promotional concepts.•Updated and tracked promotional and partnership grids on a weekly basis, maintained very detailed promotion tracking spreadsheets, collateral and recaps on a daily basis.•Met with 13 radio stations, all agreed to partner with MSGE, to negotiate and allocate variety of promotional opportunities among the stations to promote the two major MSGE family shows.•Created, implemented and monitored new promotional projects targeting kids, such as painting contests, with 7 potential partners, including NYC Board of Education, Empire State Building and Rockefeller Center.

•Increased brand awareness for the newly founded company. Conducted sales calls for training and HR services, prepared 500 proposals and made follow-up calls. Achieved 25 new contracts within a year.•Prepared weekly and monthly sales reports, set monthly budgets, controlled costs and met monthly sales goals.•Created operations based training programs, prepared training evaluation reports, developed company databases.

• Prepared and sent 200 corporate and group sales contracts, prepared sales kits, assisted in the weekly revenue report• Marketed 50 new proposals for the banquet sales, provided daily banquet report and event order forms for events with average 300-400 attendees.

• Managed "guest satisfaction survey" database and communicated guest complaints and compliments to management.• Updated daily revenue reports, organized vendors and client contact database, archived former General Management documents.

• Managed employee applications and new hire employee procedures, controlled employee performance development plans, wrote and compiled monthly report documenting recent hires, promotions and dismissals• Initiated first ever Policy and Procedures Handbook for new HR employees and interns