Deniz Westphal (Formerly Lanyi) work email
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Deniz Westphal (Formerly Lanyi) personal email
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Experienced product management, marketing and communications professional with a passion for customer-focused technology, products and services. - Develop and deliver internal and external communications across all organization levels ensuring accurate and consistent messaging, including partners, train the trainer, sales and CxO.- Expert in perfecting user experience (UX) based on extensive requirements research and hands-on testing.- Data-driven decision making using metrics, dashboards and analytics.- Launched several successful software products including an app-based shopping portal, a virtual reality/virtual world platform, a community-based gaming site and an entertainment distribution platform.Specialties: User growth and retention programs, feature definition with emphasis on user experience, A/B testing, data-based decision making, leading cross-functional and agile teams, customer and user satisfaction survey and analysis, competitive analysis, new product marketing, technical and executive presentations, online community communication.
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Corporate Communications ManagerHewlett Packard Enterprise Sep 2022 - Sep 2023Communications Manager, Transformation Office -
Customer Advocacy And Reference ManagerAruba, A Hewlett Packard Enterprise Company Dec 2021 - Aug 2022 -
Self-Employed / ConsultantSelf Employed May 2016 - Dec 2021San Francisco Bay Area• Product and usability feedback for proof of concept/beta designs (software, consumer electronics).
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ConsultantAruba, A Hewlett Packard Enterprise Company Jan 2020 - Oct 2020San Francisco Bay Area• Research, data mining, and projects related to secure software development and compliance.• Helped the product security team research known security compliance frameworks, rank their value to customers, and find existing artifacts that could aid in meeting compliance, resulting in the team moving forward with a strategy.
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General ManagerSavannah Chanelle Vineyards Jun 2019 - Mar 2020Saratoga, Ca• Managed all business operations, including payroll, inventory, production, process improvement, employee challenges, training, regulatory compliance, hiring and firing.• Reduced costs by 8% while simultaneously boosting tasting room traffic by 15% through enhanced focus on event hosting.• Defined two mobile app projects to streamline payroll and event attendance, which were cut due to COVID pandemic. -
Product & MarketingCurbside Apr 2014 - Apr 2016Palo Alto• First non- engineering hire brought in to guide product and strategy.• Recruited out of full-time parenting after participation in Curbside focus group.• Led market research efforts to focus company on profitable market segments.• Ran initial product launch pilot program in partnership with Target stores in Bay Area.• Established a conversion rate of 54% (repeat users of platform).• Successful acquisition by Rakuten. -
Product ManagerGaia Interactive Sep 2008 - Nov 2010• Led integrated team responsible for driving viral growth (120% Q/Q) of a social networking and online gaming platform with over 20 million registered users.• Defined improvements in key metrics (registrations per month, registration rate, viral score) through a revised registration flow and Facebook Connect feature on site.• Defined and owned roadmap, features, and rollout of key user experience enhancement, resulting in a 20% increase in posting activity within 4 months of launch.• Platform awarded “Best User Experience Award 2010” by Mashable. -
Product ManagerVuze Apr 2007 - Sep 2008(Vuze is formerly Azureus)http://www.vuze.com• Drove end-to-end product planning and development process from concepts and definitions/requirements (PRD) through development, launch and post-launch analysis for 3 major and 6 minor on-time product releases within 2 year time frame.• Product owner responsible for strategy and execution of new Vuze community-oriented feature sets, focusing on driving user engagement and activity to propel platform growth by 75% (100,000 users to 45 million users) in 2 years.
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Marketing ManagerAzureus, Inc Sep 2006 - Mar 2007• Propelled revolutionary, high-quality video sharing platform, by driving Azureus Marketing program, focused on growing user community and identifying opportunities for new user acquisition.• Led internal “Azureus to Vuze” name, brand and identity effort, while managing outside, creative firm, resulting in new marketing and user profile identities based on pursuing the early majority (vs. previously early minority).• Managed grass-roots marketing initiatives to drive Azureus product expansion/reach resulting in 20% growth in publisher community.• Jointly ran product transformation program to deliver first revenue opportunity to Vuze through revenue sharing with publishers.
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Associate Director, Marketing And RecruitingCarnegie Mellon Silicon Valley Mar 2003 - Jun 2006http://www.cmu.edu/silicon-valley/• Responsible for year-round applicant sourcing for Carnegie Mellon Silicon Valley campus, focused on revolutionary “learn by doing” curriculum for Software Engineering masters programs.• Developed needs analysis based on previously researched target customer base, resulting in refinement of messaging and increase in recruitment focus.• Managed marketing programs and strategies for highly-competitive software industry, increasing revenue by 13% annually and bringing in over $5.5M of revenue in 2005.• Responsible for sourcing enrollment leads for new Carnegie Mellon “startup” campus, competing with established universities in the area.• Produced successful corporate marketing/enrollment strategies with no budget and no management, resulting in new Marketing and Recruiting organization. -
Product Marketing ManagerNortel Networks Jan 2001 - Dec 2001• Launch manager responsible for Shasta portion (Off-Board Services/Partners) of overall Nortel “Intelligent Internet” marketing launch.• Established marketing plan for the “Next Generation” project by consulting with top ten customers. Project results included better communication methods with customer and greater customer confidence in product (measured through surveys and reported back to corporation).• Provided effective product positioning, based on changing competitive landscape, product enhancements, and new corporate messaging.• Managed a team of six Technical Marketing Engineers. Assigned and managed technical projects to map into corporate marketing goals.• Performed product demonstrations at corporate customer visit center for Tier 1 service providers (for CxO level and Technical decision makers) -
Associate Systems Engineer - Team Lead, Se And Sales Help DeskNortel Networks Feb 2000 - Jan 2001• Commission-based technical sales. • Participated in sales cycle from introduction to product sale, providing technical sales support, as needed. • Provided corporate sales support to over 100 international sales teams. • Helped to close over $60 million in revenue annually.
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Competitive AnalystNortel Networks 1998 - 1999
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Competitive Marketing TesterNortel Networks 1997 - 1998
Deniz Westphal (Formerly Lanyi) Skills
Deniz Westphal (Formerly Lanyi) Education Details
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Learning Sciences -
Bachelor Of Arts
Frequently Asked Questions about Deniz Westphal (Formerly Lanyi)
What is Deniz Westphal (Formerly Lanyi)'s role at the current company?
Deniz Westphal (Formerly Lanyi)'s current role is Product Management, Marketing and Process Specialist.
What is Deniz Westphal (Formerly Lanyi)'s email address?
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What is Deniz Westphal (Formerly Lanyi)'s direct phone number?
Deniz Westphal (Formerly Lanyi)'s direct phone number is +140889*****
What schools did Deniz Westphal (Formerly Lanyi) attend?
Deniz Westphal (Formerly Lanyi) attended Carnegie Mellon University, Uc Santa Barbara.
What are some of Deniz Westphal (Formerly Lanyi)'s interests?
Deniz Westphal (Formerly Lanyi) has interest in User Interfaces, Location Aware Services, Home Improvement, Agile, Reading, Digital Photography, Food, Consumer Technology, Health, Internet Technologies.
What skills is Deniz Westphal (Formerly Lanyi) known for?
Deniz Westphal (Formerly Lanyi) has skills like Process Improvement, Product Marketing, Big Data, Product Management, Cross Functional Team Leadership, Agile Methodologies, Management, Strategy, User Experience, Business Development, Team Management, Leadership.
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