Providing strategic, tactical, and operational benefits that align with the dynamic needs of scaling technology organizations, offering an attractive alternative to the permanence and cost of full-time marketing personnel.

As CMO of Xcitium, I spearheaded a comprehensive transformation that significantly impacted the company's growth and market presence. This included leading the rebranding initiative from Comodo Security to Xcitium, a strategic move involving extensive market research and a deep dive into customer insights. I was personally involved in every aspect of the rebrand, from selecting the name "Xcitium" to evoke a sense of security and innovation, to developing a new visual identity that captured the essence of the company's evolving brand promise. This rebranding effort successfully repositioned Xcitium in the market and laid the foundation for future growth.Beyond the rebrand, I developed and executed a robust marketing strategy focused on driving revenue and expanding market share. This involved defining clear corporate goals, identifying target demographics, and crafting compelling messaging that resonated with our audience. I implemented data-driven marketing campaigns and optimized marketing automation, resulting in a 40% increase in lead generation. Furthermore, I fostered a culture of collaboration and accountability within the marketing team, ensuring that all initiatives were aligned with corporate objectives and met the highest standards of governance and compliance.By actively engaging with the C-suite, Board of Directors, and Investor Relations, I ensured that marketing strategies were tightly integrated with the broader corporate agenda. This cross-functional approach fostered a shared vision for company growth and contributed to Xcitium's continued success, including a 30% year-over-year increase in revenue, significant expansion of our global footprint, and a 50% growth in our partner ecosystem. Ultimately, my leadership as CMO helped solidify Xcitium's position as a leader in the cybersecurity industry, demonstrating the power of a strategic, data-driven, and collaborative approach to marketing.

Assisted in raising $9.5M seed

As CMO of Living Security, I led the company's transformation from a security awareness training provider to the recognized leader in Human Risk Management. This involved establishing Living Security as the foremost name in the field, a strategy that culminated in recognition in the Forrester Wave for Security Awareness and Training Solutions in 2020. I initially joined Living Security as a growth advisor and quickly transitioned to the CMO role, where I took charge of driving demand for the company's new Unify human risk management platform. This platform built on their existing cybersecurity training foundation to leverage behavioral data and analytics for a more comprehensive approach to security.Beyond establishing thought leadership, I focused on driving significant growth for Living Security. I orchestrated a complete repositioning of our go-to-market strategy, emphasizing the unique value proposition of Living Security's platform. I also spearheaded the development and execution of targeted marketing campaigns across various channels, generating high-quality leads and building strategic partnerships. These efforts resulted in a 50% year-over-year increase in revenue and secured a $14 million Series A funding round.To solidify our position as a thought leader and drive further market penetration, I directed the development of a robust content marketing strategy focused on educating and engaging our target audience. This included creating valuable resources such as blog posts, white papers, and interactive tools to help organizations understand and mitigate human risk. This content-driven approach resulted in a 30% increase in website traffic and a 40% rise in qualified leads. My leadership at Living Security demonstrates my ability to not only drive significant growth but also to define and dominate a new category within the cybersecurity market.

Key Achievements at Emailage:• Operational Efficiency: Within just three months, Francisco implemented strategies that improved marketing efficiency by 20% and increased revenue by 15%. His approach involved aligning resources and fostering cross-functional collaboration to optimize campaign performance.• Data-Driven Decision Making: By leveraging data analytics, he improved revenue forecast accuracy by 30% and reduced customer churn by 8%. This analytical prowess allowed for more precise management of the customer lifecycle, enhancing both retention and acquisition strategies.• Strategic Market Positioning: Francisco led a pivotal shift towards enterprise clients, refining the company's Ideal Customer Profiles (ICPs). This resulted in a 25% increase in enterprise customer acquisition and a 40% uplift in conversion rates for targeted leads, positioning Emailage as a leader in the fraud prevention and risk management sectors.• Revenue and Pipeline Growth: Under his leadership, Emailage not only exceeded its lead generation targets by 25% but also expanded its sales pipeline by 33%. This strategic focus on demand generation directly contributed to a 25% increase in marketing's revenue contribution, scaling the company's Annual Recurring Revenue (ARR) from $15 million to $32 million.

As the first CMO of KnowBe4, I was responsible for scaling up the company's marketing function and driving significant revenue growth. I strategically managed a $20 million marketing budget, maximizing ROI through data-driven decision-making and a deep understanding of our target audience and the cybersecurity market. This involved carefully allocating funds to ensure each campaign was cost-effective and aligned with our overall growth objectives, ultimately increasing inbound leads from 9,000 to 15,000 per month.This multi-pronged approach, encompassing a variety of marketing campaigns, lead-generation strategies, and customer acquisition programs, contributed to impressive growth in Annual Recurring Revenue (ARR). Within a single year, we took KnowBe4 from $62 million to $117 million in ARR, solidifying the company's position as a leader in the security awareness training market. This period of hypergrowth was marked by several key milestones, including record-breaking performance in Q1 2017 with a 261% year-over-year sales increase, and continued growth throughout 2018, with customer accounts nearing 23,000 by the end of the year.My leadership as the first CMO played a pivotal role in laying the groundwork for KnowBe4's continued success, establishing the company as a driving force in the security awareness training market. This impact is reflected in the words of KnowBe4's CEO and Founder, Stu Sjouwerman: "Denmark Francisco is a highly accomplished digital marketer with deep insight into the nuts & bolts of what it takes to get this highly technical area under control and producing results! His time at KnowBe4 helped us a lot in getting our strategy and tactics defined and executed!"

Key Achievements at Jive Communications:• Enhanced Sales Efficiency: Under Francisco's guidance, the company experienced a 10X increase in pipeline velocity. By refining the sales process, he enabled the sales team to close deals at a much faster rate, directly impacting revenue growth.• Explosive Lead Generation: His strategic approach led to a 300% quarter-over-quarter increase in inbound leads. Utilizing targeted, data-driven marketing campaigns, he significantly enriched the prospect pool, providing the sales team with a wealth of opportunities for conversion.• Acquisition Readiness: Francisco proactively prepared the marketing and sales departments for acquisition. He ensured that all operations, metrics, and KPIs were aligned and optimized, making Jive Communications an attractive acquisition target.• Sales Cycle Optimization: He managed to reduce the average days-to-close from over 90 to less than 45 days, enhancing sales efficiency and uplifting team morale by demonstrating tangible success in their efforts.• Strategic Collaboration: Working closely with C-suite executives, vertical managers, and stakeholders, Francisco helped craft long-term growth strategies. This collaborative effort fostered a unified vision for the company's future, ensuring all departments were moving in concert towards common goals.

Acquired by L. Catterton.

Grew from first 500 to 10,000 users.

developed initial form of digital multi-touch attribution modeling for ad agencies

created framework on how to derive insights from big data sets

Learned advertising, marketing, and direct-response copywriting