Responsible for initiating, defining, delivering and synthesizing analysis to drive the creation of new products or expansion to new channels. Use top-down market sizing initiatives and bottoms-up product constructs and P&Ls. Engaging with relevant stakeholders to support the development of new products and initiatives. Proactively driving strategy by challenging senior stakeholders where appropriate. Working effectively with peers and management team to achieve shared business objectives.Providing inspirational leadership demonstrating commitment to the strategic goals as well as focusing on execution and delivery. Developing a high performing team through support/challenge/direction of direct reports.

• Formulated and deployed data-driven solutions to manage financial losses that arose due to fraudulent/sloppy sellers. • Balanced approach through solutions that capture most of the “bad” sellers while reducing impact on good sellers• Implement solutions through continuous collaboration with various stakeholders like: • Business Development: Solutions need to be margin-positive with minimal long-term adverse implications • Operations teams: Need heads-up on incoming contacts • Software development team to modify/add the website accordingly • 3rd party credit bureaus to improve accuracy of solutions through their data • Legal team to ensure that adverse actions taken are in line with the user agreement• Continuously monitored solutions’ performance and tweaked solutions with deteriorating performance

• Managed a team of three analysts supporting the Europe Risk Policy in various analytical needs • Provided analytical support for policy decisions through monitoring rhythms, opportunity sizing, segmentation, etc. • Fostered a mentality of thinking beyond analytics and numbers to real-world implications and execution of recommendations.• Also led the hiring needs of the Chennai Analytics team – including campus hiring from IIT, Chennai

• Responsible for providing data driven strategies for retail banking and credit card products across various markets of Citibank to facilitate optimal decisions.• Ensured transfer of best practices across regions to sustain a continuous profitable growth• Designed a “Proactive Sales Management” framework to predict the customer disengagement and take preventive measures.• Developed a customer-centric segmentation scheme to assess affluence of a customer to optimize marketing actions.• Part of an APAC-wide team to formulate a retention strategy based on the downgrade propensity of Citigold customers • Re-designed the offer hierarchy of the continuous marketing process from a fixed offer hierarchy to a customer-centric hierarchy on the basis of expected customer profitability & propensity to respond• Developed a P&L Forecast Tool for incremental profit of marketing campaigns using past campaign history. Used access database linked to excel spreadsheet using VBA to simultaneously forecast and evaluate multiple campaign scenarios• Credit Card Portfolio segmentation into Defend, Grow, Economize & Exit segments to optimize marketing campaigns.

Worked on giving strategic and advanced analytical support to the Citibank business in Australia.

Worked as a BA for a brief period in the Banking domain team in the BFSI vertical. I had the opportunity to interact with veterans with more than 10 years of experience in the banking industry. Though short, this was a good learning experience for me.