Chris Dennett Email & Phone Number

United Kingdom

San Jose, Ca, Us

San Jose, Ca, Us

Responsible for conversion, retention and engagement of buyers in the purchase funnel across North America, Europe and Asia-Pacific. This is achieved by the development of an industry-leading customer contact strategy and the innovative design and optimisation of triggered or retargeted marketing communications predominantly via email, mobile and display channels. The role demands cross-regional, complex stakeholder management of product engineers, creative agencies, data scientists, customer insights and business analytics teams to execute my vision as effectively as possible. This is in addition to a deep understanding of the messages (usually learned by A/B testing) and technical infrastructure that makes what we do possible.Projects have a proven track record of delivering significant value by driving revenue growth (in the millions) and boosting engagement across all marketing metrics. As such, many have become flagship initiatives for the overall marketing strategy.

San Jose, Ca, Us

Responsible for cross-channel campaign management (email, mobile and display) to implement acquisition, retention and re-engagement strategies in the C2C marketplace. The role demanded deep customer insight to determine the right messaging (price promotions, inspirational content, gamification) and complex stakeholder management (legal, pricing, technical teams) across a matrix organisation. Other responsibilities included:● Agency briefing and management● Creative strategy● Content management● Campaign monitoring and analysis● Performance measurement ● Cross-country collaboration ● Brand management ● Contribution to online marketing strategy

Manchester, Greater Manchester, Gb

Marketed a portfolio of Auto Trader's B2B solutions geared towards the automotive trade. Responsible for campaign planning, implementation, measurement and reporting to support the business and its overall brand objectives. Other responsibilities included:● Agency management (creative & PR)● Stakeholder management (Product, Tech & Sales)● Copywriting● Video Production

London, Gb

Strategy and delivery of multi-channel acquisition, retention and upsell B2B and B2C campaigns. Responsible for end-to-end campaign management, from planning, execution and analysis. Other responsibilities included:● Print to digital strategy● Event management● Video production● PR (consumer and trade)● Marketing automation● Website management and CMS integration

Used traditional and digital channels to increase brand awareness of MCR and acquire new customers. Responsibilities and achievements include:● Designed and launched the new company website● Direct mail campaigns● Digital and press advertising● Social media● Tender for new contracts

Bracknell, Berkshire, Gb

Developed new business opportunities for data backup and Managed Services solutions. Promptly selected by the Sales Director to support via Field Sales for the acquisition of strategic accounts. Responsibilities included: ● Lead generation● Sales forecasting● Telemarketing● Field Sales

Bachelor’S Degree, History

Education record