My most recent role as the General Manager of a direct-to-consumer brand was invaluable. This strengthened my trading knowledge, adding to my experience in eCommerce and operational management. Being responsible for the business meant setting company targets, managing P&L, staff, warehouse and distribution, manufacturing (both onshore and offshore), inventory, digital & eCommerce, and supporting marketing, all while reporting to founders. This role has given me a deep understanding of optimised trading and operating a profitable brand with strong margins.I genuinely enjoy building relationships, earning trust, and devising practical yet creative solutions to achieve desired outcomes. I believe in simplicity and straightforwardness, ensuring that every approach is based on actual insights, sound financial decisions, and a relentless commitment to profitability.I am passionate about the digital world, and those who’ve worked with me can attest to this. I thrive in dynamic environments, especially when facing ambitious challenges. My focus is on creating valuable experiences and collaborating closely with key stakeholders to ensure a solid return on investment.As a Digital Leader, I’ve supported numerous businesses in launching their online ventures and achieving significant growth. My skills encompass shaping ideas, defining business needs, crafting digital and technology strategies, supporting marketing teams, optimizing customer experiences, overseeing projects, and managing external agencies for paid media, SEO, and development.With my diverse background and hands-on experience, you can be confident that your projects are in capable hands, ensuring they are executed on time and within budget.