Regional Sales And Marketing Manager
CurrentInaexpo USA is one the largest wholesale distributors of private label hearts of palm, artichokes and quinoa in the United States. Increased sales in West Coast by 30% by promoting cross sell initiatives to existing clients and prospecting new clients. Planned, organized and executed 6 trade shows per year, coordinating all logistics and marketing materials. Negotiated distribution via Trader Joe’s, 99 Cents Only Stores, Supervalu and Acme Foods among others, to increase market presence. Developed alliances through strategic networking. Developed labels and packaging for each customer, catering to each customer’s specific needs and packaging requirements. Created and tracked weekly and monthly sales forecasts. Provided customer service and problem resolution. Coordinated logistical requirements for each customer, organizing container deliveries and scheduling.