- In charge of 2 design offices for global product design and development. - Build up new brands and setup the brand direction for design teams and marketing team to follow- Execute brand management on global basis.- Involve in marketing strategy setting- Support arrangement of exhibitions and meetings with oversea clients

After the chapter 11 of Toys R Us Delaware Inc., the global retail business was liquidated. The licensing business and IP including private labels under Geoffrey LLC was acquired by investors. TRU Kids Brands and TRU Kids Consumer Brands LLC was being founded to keeping running the licensing (or called franchising business. TRU Kids Brand Inc. keeps running the licensing business with Toys R Us stores in Asia, Japan, Korea, India, Saudi Arabia etc...TRU Kids Consumer Brands Inc. are subsidiary company of TRU Kids Inc. and runs the business and development of Toys R Us consumer brands, such as Animal Zone, Fast Lane, True Heroes, Avigo, Bruin, EduScience etc...TRU GSO (HK) Ltd and Toys R Us (China) Ltd was acquired by the same investors and keeps supporting sourcing activities, production management, packaging development, quality and safety control and shipment tracking of consumer brands items.I was being transferred from Toys R Us (China) Ltd in Shenzhen to TRU GSO (HK) Ltd starting from Jan 1, 2019. My position was Senior Sourcing Manager in Boys World and I managed a team with 2 senior sourcing specialists and 2 sourcing assistants after the restructure and downsize of the company. My team were responsible to support the business and development of consumer brands including Animal Zone, Fast Lane and True Heroes. I had performed almost the same responsibilities as before but worked more for additional resourcing activities no matter on product or vendor due to the impact from the chapter 11 of Toys R Us Inc.Finally, my team have allocated replacement vendors and resourced diecast car playsets, light and sound vehicles, military playsets, animal & dinosaur playsets etc... with better cost comparing the original vendors who are not willing to supply TRU private brand item anymore.

On March 1, 2010, I was being hired by Toys R Us Inc and worked in Toys R Us (China) Ltd as a sourcing manager in Boys World and managed private label business of Fast Lane, True Heroes, Home Depot, TRU batteries. I was leading a team with 5 team members and worked for sourcing of right vendor, right cost and right product for Toys R Us R Brand projects. I also worked together with the team and cooperated with engineer team and QA team to ensure the product safety and quality up to our expectation. Further to sourcing activities, vendor management, price negotiation, quality monitor, and product development. I also have to support customer service such as handling the enquiry from our internal customers - Global Brand Team and buyers in different TRU countries, no matter by providing support in order management, negotiation with vendor sampling, price and MOQ negotiation for regional items. My team also provided customer service to retail customers in US by providing replacement parts or items from vendor upon request from Customer Service Teams or Global Brand Team and Global Product Team. In 2013, I was being promoted as Senior Sourcing Manager.During my 10 years in Toys "R" Us, I had supported the private brand business of Fast Lane, True Heroes (10 years), Home Depot (6 years) Just Likes Home Workshop (1.5 year), TRU Battery (2 years), Animal Planet (2 years), Animal Zone (4 years) and subsidiary brands such as Monster 500, MAG Force, Big Foot and West Coast Customs. It provided me a wide angle on overall business of the company and familiar with business goals and strategy.My key contribution was that I have supported and built up a strong & effective Boys World Team in Global Sourcing Office which is regonized by partners in headquarter and countries. Business volume of Fast Lane became the top most among all private label brands in 2017 and going on. The business of Animal Planet / Animal Zone kept growing in 2017 when the overall business declined.

Further to the role of Senior Sourcing Manager in Boys World, I was also being assigned the role of Senior Manager of Production Management Team of Core Toys, Seasonal and Learning One started from Jan 1 2017.In addition to my sourcing team, I also had to manage the production management team with 18 team members. The team followed up and monitor the product development and production from 1st shot off-tool sample until the shipment of all private label items of core toys, learning items and sport and seasonal items. I worked with my assistant mangers in managing the team by fully utilized their capacity and set up tools for assisting and ensuring both product development on track and shipment with over 97% on time rateDue to the restructure of offices after chapter 11, Production Management Team was dismissed and team members were transferred to sourcing teams separately.In this way, my second role as Production Management Manager had completed. I then kept on leading Boys World sourcing team and worked on product and vendor sourcing, vendor management, cost comparison, product development, production management & shipment tracking works for private brands business.

I was the Divisional Merchandise Manager of Division H5. I supervised a team with 14 members and followed the buying agency business of hardgoods & home textiles with accounts of Nordstrom, Neiman Marcus, TJX (Homegoods, Marshalls,Newton), Specialty Retailers (Peebles, Stage Stores), Gottschalks, Sears, Boscov's,RedEnvelope, Reed & Barton, Garnet Hill, Lands' End, Nordstrom Direct, Horchow, Winterthur, Art & Artifact, The Metropolitan Museum of Art, New York., Anne Geddes Group, Lexington

I was Senior Merchandiser in Division J5. I supervised a team of 3 members and handled buying agent business in hardgoods, toys, seasonal items for retailers in Mexico such as Comercial Mexicana, Gigante, Soriana, Garcia, Palacio, Sears Mexico, Wal-Mart Mexico and business of promotional items in US with The Procter & Gamble (P & G)

I was the Senior Merchandiser in Hong Kong buying office and reported directly to General Manager. I supervised a team of 5 members for execution of sourcing activities, product development and order tracking of stationery and Art & Craft educational items. I was also responsible in supporting the trade fair presentation and customers meetings with the team

I was the Export Supervisor and supervised an export assistant in supporting the trading business of toys and servicing clients such as Toys R US, Dollar General, Dollar Tree, some Middle East importers, Taiwanese importers and importers in Africa.