2-1-1 is less famous than 9-1-1. but nearly every county has one. It's a single phone number where people in urgent need of social services (emergency housing, food, substance abuse services, domestic violence assistance, or rehabilitation services) can call for help. My primary responsibilities and objectives are to improve response times, rates, and accuracy, as well as upgrading database access and improving reporting and self-service data portals to the vast number of stakeholders who need the data.2-1-1 Orange County handles about 1100 agencies, 1400 programs and more than 10,000 calls per month. We connect people in need with the resources to deal with their crises. The County is also ground zero for the epidemic of homelessness in America and the organization has asked me to take responsibility for rebuilding its technical infrastructure to provide an answer to the explosion in demand. In addition, we provide the statistical basis for policy-makers to allocate resources, craft organizational response, and pan for the future.The opportunity to use technology to improve the lot of the less fortunate and individuals in trouble caps my career in the most rewarding manner imaginable.

Define product, marketplace and marketing plan, sales, pricing and policies for the startup company

I have been developing & marketing new-technology solutions for more than 20 years. I was the first to come up with the idea of using computers & regression to price single-family homes. The Society of Real Estate Appraisers & I built a business with a database of 80 million homes, that determined price & automated the appraisal of single-family homes.While at Ashton-Tate as a member of the leadership team, we made database management a household word and built –in just 16 months – the third largest software company in the world. As the sales lead at Cinebase, I developed solutions for logging, tagging, storing and retrieval of media assets for some of the largest databases in the country.I held a regional sales manager position at North Plains Software where I developed media asset solutions for Warner Bros., Sony Pictures, the Church of Latter Day Saints, the Utah Educational Network, and Boeing Corporation.At the IDK group where I was a partner, I developed and implemented sales strategies and technology-enabled processes for leading companies, driving double-digit sales growth.As partner at Atenga, I helped companies discover what customers were willing ot pay for their products and services, and then we devised and implemented sophisticated strategies and processes to capture it.In my spare time, I wrote McGraw Hill’s textbook on Radio Frequency Identification (FRID), “RFID Implementation” We have seen all sorts of technology all follow a similar arc. The commercialization of the technology enables new sources of customer satisfaction, business value, competitive advantage and differentiation, pricing power, revenues and profits. I have joyfully followed that arc numerous times throughout my career.The most promising disruptor is today the advent of conversational computing—the ability to bypass searches, menus, screens, navigation and other user pain points that stand between customers and the answers you need. It’s time Just Ask.

Retail Sciences brings to the enterprise sales force a disciplined, optimized sales process and a means to ensure that salespeople follow it rigorously. It leverages the enterprise investment in big data analytics to determine which products will optimize the sale to a particular shopper. It gives sales managers unprecedented visibility on their salespeople’s activities, activity levels, and completion ratios. It relentlessly drives the selling of the right products to the right shoppers.Sales management has a complete, and detailed information on the effectiveness of each and every sales person and then outlines a plan to consult, train and equip the sales force to drive higher levels of revenues, profits, and margins.