With an unlisted education background, my most recent role as Creative Director at What's The Stori and Thellesi Co. has honed my problem-solving skills and sharpened my expertise in advertising and visual communication. Leading teams to delve into data-driven storytelling, we craft brand narratives that resonate deeply with audiences, ensuring that every visual and textual element aligns seamlessly with the overarching brand strategy.At Scanad Africa, we forged a path for compelling retail marketing, marrying consistent tone with fresh digital content across platforms. My knack for collaborative creation has been pivotal in developing concepts that not only adhere to brand voice but also support business objectives. In this constant pursuit of innovation, I'm committed to bringing diverse perspectives to the table and embodying the values that foster authentic connections within our team and with our clients.
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Creative DirectorWhat'S The StoriNairobi, Ke
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Creative DirectorThellesi Co. Feb 2023 - PresentNairobiWorking with social organisations to create and implement innovative marketing & communications solutions. -
Creative DirectorWhat'S The Stori Jan 2023 - PresentNairobi County, KenyaWhat's The Stori is not your average boring design consultancy. We're a bunch of cultural detectives, storytellers, design wizards, and number nerds who love to get down and dirty with the cultural zeitgeist. We don't just create brand stories that speak to your audience, they sing to them in harmonies that'll make your favourite pop group jealous (we're that good).We know that consumers are no longer impressed by just flashy product features and benefits. They want a brand that understands them, shares their values, and can speak to them in an authentic voice. Lucky for you, we're experts at giving your brand that voice.We don't make our decisions based on gut feelings or hunches. Nope, we're smarter than that. We use data-driven insights to uncover what's really going on in the minds of consumers. Then, we use that information to craft powerful and effective narratives that will cut through the noise and resonate with your audience.Our services include everything from brand strategy to creative direction, and we're not afraid to take on any challenge. Whether you're launching a new product, raising awareness for a cause, or building a community around your brand, we're here to help you tell your story.So, what's your story? Let What's The Stori deep dive into it and turn it into a tale that'll make Shakespeare’s Hamlet read like a rough first draft.
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Senior CopywriterScanad Africa Jun 2021 - May 2023Nairobi County, Kenya• Develop and create effective, engaging concepts for promotions that support business objectives that adhere to established brand voice.• Produce creative strategy, develop creative concepts, and write copy for a variety of retail marketing projects.• Collaborate with Content Manager, Creative Directors, Designers, Account Managers and Client to determine the conceptual and copy direction of branding and advertising initiatives.• Work with Creative Directors and Designers to ensure copy tone and style are consistent with visual tone and style.• Write compelling and fresh retail marketing and digital content on a daily basis ensuring consistency across platforms. • Write copy and messaging for new business pitches, print, digital and creative comps.• Write and develop case studies.• Present messaging strategies and recommendations to client. -
CopywriterOgilvy Africa Jun 2016 - Dec 2020Nairobi, Kenya• Develop and create effective, engaging concepts for promotions that support business objectives that adhere to established brand voice.• Produce strategic creative solutions, develop concepts, and write copy for a variety of retail marketing projects.• Collaborate with Content Manager, Creative Directors, Designers, Account Managers and Client to determine the conceptual and copy direction of branding and advertising initiatives.• Work with Creative Directors and Designers to ensure copy tone and style are consistent with visual tone and style.• Write compelling and fresh retail marketing and digital content on a daily basis.• Write copy and messaging for new business pitches, print, digital and creative comps.• Write and develop case studies.• Present messaging strategies and recommendations to client. -
Producer/Assistant Creative DirectorThe Creative Hub(C-Hub) Sep 2015 - May 2016Nairobi, KenyaAssistant Creative director and producer
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FilmmakerFatrain Films/Creative Village. Feb 2015 - Dec 2015Nairobi, Kenya-Facilitated film (commercials) projects and oversaw the projects from the start to the end, both in the studio and on location. -Script writing and ideation. -Approved film script changes and cost reports. -Asssistant camera operator.
Frequently Asked Questions about Dennis Gitonga
What company does Dennis Gitonga work for?
Dennis Gitonga works for What's The Stori
What is Dennis Gitonga's role at the current company?
Dennis Gitonga's current role is Creative Director.
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Dennis Gitonga
Mba | Project Manager | System Analyst | Digital Solutions Specialist | It Support Specialist | Sound EngineerNairobi County, Kenya -
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Dennis Gitonga
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