CEO at TOTVS S.A. (TOTS3).The largest Brazilian technology company. Building a 3D ecosystem that goes beyond the ERP, combining management software, techfin and business performance portfolios.Market cap of R$ 23,5 billion (as of September 2021).Over 8k TOTVERS.65.000 clients that generated R$ 2,7 trillion in revenues in the last 12 months.More than 45 acquisition.

My challenge was to help transform Linx’s businesses beyond the core POS/ERP for retail. I was responsible for entering into new addressable markets, through the creation of 2 Business Units: Linx Pay Hub and Linx Impulse Suite. Linx Pay Hub is a fintech which operates in acquiring, sub acquiring, anticipation of credit card receivables, TEF and management apps for small retailers, through a JV with Rede/Itaú. Linx Impulse Suite is a BU focused in improving the sales and profitability performance of retailers. It combines 4 acquired companies (Chaordic, Neemu, Shopback and Percycle), along with internally developed solutions, covering the entire online and offline consumer experience. Building a talented team, in the first year of operation the BU reached easily surpassed all its financial and operational targets.

As CFO and IRO, responsible for the IPO in 2013, which reopened the Brazilian market. Linx´s IPO was the first to be priced at the top of the range since 2008, had a book coverage ratio of more than 20 times and the stock price rose 18% in the first day of trading. Since then, the stock has risen more than 120%. Linx currently has one of the highest Revenue, Ebitda and P/E multiples in the Brazilian market (more than 5x its revenues, 20x its Ebitda and 30x its net income);In 2016, responsible for Linx´s follow-on, which raised R$ 444 million. In an unusual situation, the stock increased more than 17% during the bookbuilding process, which had a book coverage of more than 10 times; Responsible for a private placement in 2011, with BNDESPar and NY based private equity firm General Atlantic, which raised R$ 165 million;Responsible for raising more than R$ 200 million in debt from BNDES, with an average cost of TJLP (long term interest rate) + 1,5% per year and advantageous amortization schedule;Between 2011 and 2018, responsible for designing and executing Linx´s M&A strategy, which delivered more than 20 acquisitions, with a total cash commitment of almost R$ 1 billion. These transactions generated more than 70% of Linx´s market cap (more than R$ 2 billion in equity value). In 2017, made the first international acquisition, in Latin America;Awarded in 2017 and 2016 as the Best CFO for the listed LATAM TMT (Technology, Media and Telecom) sector by Institutional Investor, the premier magazine for the global equity markets. In 2015 and 2014, awarded as the 2nd Best CFO in the same category.

Member of the first Board, created when General Atlantic became a shareholder. Continued as a Member during the IPO process and in the first year as a listed Company.

Responsible for the start-up of the Business Unit in 2003 and its CEO until 2012. The BU has been split, being the embrio of Linx Pay Hub, as well as continuing to provide cloud based connectivity to retailers;In 2005 I became a shareholder in the BU and in 2008 this share was swapped for a share at Linx S.A., the controlling entity. At this moment I also became a member of the Executive Committee of the holding Company.

At that time, Latin America’s largest e-commerce company, operating in 11 countries and generating over US$60 million in Gross Merchandise Sales. Acting as Managing Director for the Brazilian operation, its second largest market and focus of 50% of its investments, I had direct management and responsibility of the Marketing, Sales, Business Development and Financial teams.The most important result, was to drive Arremate.com to the break-even point, after receiving the Brazilian operation with a monthly loss of US$200 thousand, based on an increase of 110% in Gross Merchandise Sales (to around R$2 million per month), while drastically reducing the cost structure (over 60%).

Co-founded the company, after raising US$500 thousand in seed capital from Ideiasnet, the first and only pure Internet player to make an IPO in Brazil. Acted as Chairman and CEO.The main accomplishment was to drive Gibraltar into a leading position in the highly competitive Brazilian online auction/C2C market, with a total investment of US$800 thousand, against competitors with over US$60 million in investments (DeRemate Inc., Mercado Livre, Lokau and Ibazar).On the operational level, the main accomplishment was to develop a customer base of about 67.000 users, with a marketing acquisition cost of US$3,00, the lowest in Latin America (market average was over US$50,00).