Marketing Strategy ConsultantI'm a creative strategist. A marketer at heart, I find the emotional connection between a brand and their consumers, bring them to life through tangible experiences and revenue opportunities. I have helped to establish some of the most recognizable international brands. Specializing in Brand Strategy, Digital, Licensing, Merchandising, Sponsorship ActivationClients include: Invictus Games 2025, Australian Olympic Committee, Toronto 2015 Pan Am Games, Canadian Men's Health Foundation.

Head of global marketing for Cannondale and GT Bicycles

Responsible for Apparel Product Direction & Creation and Global Marketing for Sugoi and Sombrio.Interim GM from April - July 2018.

A boutique strategy and creative agency, where I lead the strategy, client relationship, new business and the agency’s operations.Our clients are internationally-based: Vancouver, Phoenix, Hawaii, Bermuda, Antigua, Mexico and others. We specialize in transformative work, helping companies make significant strategic steps in their business.

Was brought on specifically for the new ecommerce project; led the Digital Media team at Aritzia and a leader in the new Aritzia ecommerce business.Key areas of leadership: online experience, demand generation, SEO, email marketing, creative direction, creative agency relationship.

Brand Steward of the Canadian Olympic Team. Responsible for Brand, Digital, Events, Licensing, Marketing and Education/Youth & Community Outreach.Responsible for the rebrand in 2011 for the Canadian Olympic Team’s brand (and still the branding you see today). Rebrand video: http://olympic.ca/videos/the-canadian-olympic-team-brand/

Led the strategic direction and overall vision for the Vancouver 2010 merchandise, eCommerce and retail program, which is estimated at over $600 million in gross retail sales, the country’s largest ever sporting event merchandise program.Responsible for the execution of the largest Canadian Olympic consumer product fundraising initiative: the Vancouver 2010 Red Mittens. Program sold an unprecedented 3.5 million pairs and raised over $14 million for Canadian Athletes.Our program delivered over $70 million in licensing and merchandising revenue and $130 million in sponsorship revenue for the 2010 Winter Games and Canadian Olympic Team. Surpassed the original budget of $35 million, making Vancouver 2010 the largest licensing program in Olympic Winter Games history.Two amazing legacies were the creation of the first ever Olympic Social Compliance standards that we implemented for every single factory making Olympic merchandise and the first of its kind Aboriginal Olympic Licensing program where a portion of the funds went into a legacy fund for the Four Host First Nations. Led negotiations and on-going management for all licensing and retail agreements (including sponsors such as HBC, Nike, Birks, Royal Canadian Mint, Purolator, Canada Post, etc), which includes over 48 merchandise licenses and retail operator agreements for 7 Olympic Stores, the Olympic Superstore, master concessionaire agreement (70+ retail locations), online store and auction program.

Responsible for the 2003-2004 Vintage Jersey Games for the NHL Vancouver Canucks. Worked with the League office to secure six NHL teams to participate in Vintage Game Nights, which translated into incremental merchandise revenues and increased brand value.Under my leadership, the Vancouver Canucks retail business led all 30 NHL teams’ arena merchandise business and annually doubled revenues for four consecutive seasons.