Dennis Carr Email & Phone Number

California, United States

California, United States

Los Angeles, Ca, Us

Took charge of a start-up in need of strategic direction. Developed a 5-year plan that required brand improvements and a company reset. Upgraded the brand positioning, reworked the formulas, redesigned packaging, renegotiated the supply agreements, communicated brand visions and fostered a working relationship with U.S. wholesaler leadership, set company culture to drive positivity and execution with a sense of pride. Improved GM by 20% while driving revenue growth over 70%. Continued to raise capitol and secure funding to drive the aggressive marketing plan that includes celebrity and influencer marketing, entertainment and sports sponsorships, as well as paid and earned media.

Modesto, California, Us

Established a new business unit and pioneered a culture of innovation and new business models. Member of the leadership team with full P+L responsibilities of a $200 million business setting the short and long-term strategies. Drove new product innovation, governed the S&OP process, and developed new business models/partnerships to find innovative ways to reach the consumer.Successfully directed sales and distribution channels through largest American retailers, leveraging relationships to capitalize on opportunities/solve problems, including Costco, Walmart, Kroger, Total Wine & More, and the largest wholesalers such as Southern Glazers, RNDC, Breakthru Beverage and Johnson Brothers.

San Francisco, California, Us

Developed and implemented a successful new business model within the premium spirits category that builds brands through education and influencer engagement. Expanded the business from 12 employees and $8 million in revenue to 64 employees and $44 million. Hired key C-Suite leadership and established Board of Directors. Curated one of the most interesting premium spirits portfolios in North America by fostering foreign alliances to create and evolve new categories, to include Nikka Japanese Whisky, Luxardo Italian Liquors, Hine French Cognac, Kavalan Taiwanese Whisky, and as a distiller produced key brands such as Junipero Gin, Hirsch Bourbon and Old Potrero Rye Whiskey.

Saint Helena, California, Us

Key member of executive team that mapped company direction and long-term goals. Restructured sales and marketing strategy to rebrand and reposition core brands, including Charles Krug and CK Mondavi.Fostered new product development by managing research and design agencies to determine brand strategies and improve packaging, promotional material, and web-site design. Created sales analytics department to improve sales performance and managed inventory and production forecasting to optimize efficiencies.

Saint Helena, California, Us

Directed statewide wholesaler network through market reviews, incentive plans, inventory control and pricing to drive distribution and volume. Led the sales efforts for Charles Krug, CK Mondavi, & CR Cellars in western states, sold to all HQ chain buyers, and on/off premise independents.

Boston, Massachusetts, Us

Steered the sales and marketing efforts for Samuel Adams, Twisted Tea, and HardCore Cider in Northern California and Northern Nevada. Hired, trained, and managed regional sales team. Sold to chain buyers and managed 30 wholesalers through market reviews, incentive plans, inventory control and pricing to drive distribution and volume.

Modesto, California, Us

Relocated to Tokyo, Japan to establish and develop Gallo Japan, the wineries distributor and sales organization. After three months, moved to Kobe and led the company expansion by opening up the territory from Nagoya to Kagoshima and grew the business from start up to 156,000 cases on an annual basis.