Creativity and global experience have driven Dennis Carr to unprecedented success. As CEO of one of the most influential companies credited with the growth and development of the craft spirits category in the U.S., Dennis found the balance between understanding the demands from the marketplace with the know how to execute new brand development and drive growth through industry channels.Under Dennis’s leadership, his team developed a unique and compelling marketing approach focused on brand education, named Educational Drinking. They developed creative ways to share brand stories with discerning consumers, an approach that has shaped the way the industry markets to the new consumer. His professional relationships, domestic and abroad, are instrumental in his contribution towards developing and improving the overall awareness and premiumization of the spirits category. As a member of the Executive Team at Gallo, Dennis had full P&L responsibilities of a $200 million business and was an impactful contributor to the development of the company’s short and long-term strategies. He established a new business unit focused on developing incremental categories, driving innovative thinking, and exploring new business models to expand the go-to-market strategy.