Editor and associate publisher of 2 nationally recognized and well-established general aviation magazines - Cessna Owner Magazine and Pipers Magazine.

• Assessed existing customers’ postage needs and recommended appropriate equipment leasing programs and product upgrade opportunities• Resolved client questions regarding their equipment and service

• Led and mentored staff of (4) advertising sales representatives for multiple coin and paper money enthusiast print titles and online entities • Drove revenue by establishing specific call and new account criteria• Actively managed several key advertising accounts and served as back-up for reps • Established advertising rates and deadlines for all department print, online and book projects • Completed, analyzed and submitted sales and budget-related reports as requested • Instituted accepted protocols to improve efficiency with ad support staff, editorial, books/e-commerce, online ads, IT, and circulation departments• Initiated multiple revenue-generating and cost-saving ideas • Authored sales collateral pieces including rate cards, flyers, house ads, dedicated emails and press releases • Organized and conducted weekly staff meetings to coordinate sales efforts, discuss & resolve problems and disseminate relevant department/company news and information • Monitored and evaluated staff deadline priorities, productivity, performance and morale

• Developed and implemented online sales strategies for sales reps in each division • Deployed online display ad, dedicated email broadcast and e-newsletter ad placement protocols, forms and documentation used by all sales team members• Facilitated communication between reps, ad assistants and online ad personnel• Designed timely and useful sales promotional flyers and house ads

• Counseled new and existing vintage auto and military memorabilia business owners on implementing effective marketing campaigns • Composed compelling advertising copy and designed creative ad layouts• Collaborated with editors to identify and capitalize on trade news/events and relevant market trends• Initiated new, creative revenue-generating ideas that have since been adopted by other departments

• Led and mentored staff of (3) outside sales representatives and (2) sales support staffers• Actively managed 250+ active advertising accounts and made in-person and telephone sales calls to area businesses• Designed effective newspaper advertisements and marketing strategies for a wide variety of businesses• Authored compelling sales collateral pieces including rate cards, flyers and house ads in addition to creating themed sales promotions and special.• Implemented sales rep commission plan.• Worked closely with publisher and CFO to project annual budgets• Coached employees and conducted performance evaluations. • Addressed and resolved customer complaints.